Hasta La Creative!

LONDON – LBi has scooped the digital business for the Conservative Party as it builds it advertising strategy in the run up to the General Election.

LONDON – If you’ve ever dreamt of a walking, talking Barbie doll coming to life and becoming your friend that dream just took a step closer to reality with the launch of a new internet-based platform that could reinvent the toy industry.

Se você é um beatlemaníaco com dinheiro sobrando, talvez se interesse pelo leilão que a Microsoft e a Hamonix estão fazendo no eBay. Uma edição especial e limitada do Xbox 360, customizada com a arte do “The Beatles: Rock Band”, começou a ser leiloada por US$ 780. Nada muito absurdo, certo? Apesar de um Xbox padrão custar na faixa de US$ 199 a US$ 249.

Acontece que menos de dois dias depois de iniciados os lances, o console especial já está valendo US$ 17.100. Serão apenas 50 unidades disponíveis, numeradas, e essa do eBay é a número 1. O leilão termina na próxima quinta-feira, dia 17.

A ação, criada em busca de mais mídia espontânea para o lançamento do game “The Beatles: Rock Band”, também tem tom beneficente. A renda será revertida para a ONG Médicos Sem Fronteiras.

Conversando com o Zannin aqui na Brain#9 Corp., beatlemaníaco fanático (redundância, eu sei), ele disse que por 17 mil dólares só se fosse pra jogar videogame junto com o Paul McCartney, e ainda ganhar dele.

Post originalmente publicado no Brainstorm #9
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LONDON – Two years on from securing an exclusive UK deal with Apple to distribute the iPhone, O2 has finally got round to creating a permanent app of its own.

Ontem aconteceu a final do US Open. E que final, hein?! O número 1 do mundo, Roger Federer, acabou sendo derrotado pelo nosso hermano argentino, Juan Martin Del Potro, de apenas 20 anos de idade, em uma zebra histórica. Mas zebra mesmo foi nas oitavas de final, em que o atual nº2 do ranking mundial, o americano Andy Murray, perdeu para o croata Marin Cilic, tendo que deixar o campeonato muito antes do que seus fãs esperavam.

Contudo, Andy Murray não perdeu o fôlego para protagonizar a mais nova campanha interativa feita para Head, marca de raquetes que patrocina ele e tantos outros tenistas famosos.

Com o objetivo de divulgar a nova raquete Head Youtek Radical Pro, a agência Aimaq & Stolle Berlin criou um divertido aplicativo online onde o usuário pode enviar mensagens de texto em uma bola de tênis virtual.

Quem manda a bola não é outro senão o próprio Andy Murray, e a intensidade da tacada pode ser controlada através da voz. Basta o usuário gritar no microfone de seu computador. Quanto mais alto for o berro, mais forte é a bola tacada pelo Murray “virtual”. Outra opção é pelo mouse.

Este aplicativo está disponível em um microsite (radicalmessenger.head.com) ou no próprio Facebook (apps.facebook.com/radicalmessenger).

:: Dica enviada pelo Jan Lucas, Diretor de Criação da Aimaq & Stolle Berlin.

Un talent, une maîtrise et un niveau très impressionnant par ce collectif spécialisé en “parkour” : une pratique sportive consistant à transformer des éléments du milieu urbain en obstacles à franchir par des sauts. Le tout sur une bande son sur-mesure. A découvrir dans la suite.

Previously on Fubiz

• Kultnation X Echolab
• Jacqueline Rivera
• Leica M9

LONDON – The BBC will no longer take commercial sponsorship for its on-air events, the BBC Trust ruled today.

Football is here, the glorious season of games, players, stadiums, grill-outs, and beer. What many people don’t realize is that it’s also the beginning of the newest advertising campaigns. Yes, we all know that the Superbowl is a haven for new, witty commercials, but what about the rest of the season?

You may be surprised to know that many of the greatest commercial campaigns have been started during football games during the typical season, and for advertising companies, this is the perfect time to showcase their top A-game commercials (pun intended).

Football is something everyone watches, and it’s seen as a reason for everyone to get together. This makes it the perfect time not only to target an audience, but to also reach out to even more people that may not usually be interested in your product.

Take, for example, the coming of the Geico caveman. More than likely, this first commercial was aimed at men (hello, caveman?!), but because it was broadcast during football, female viewers also saw this commercial and found it funny. It was witty, unique, and most importantly, it started a conversation.

I know what you’re thinking – Wait, guys don’t watch commercials, they flip through channels on breaks – but hold on, they do watch commercials when they don’t want to miss those first few moments after the break when the game comes back on, especially if a call or penalty will be made. What better time to target that demographic?

Probably one of the most notable commercials broadcast during football season is Budweiser’s frogs. Remember? “Bud. Weis. Errrr.” An epic commercial. And because everyone watches, the campaign can then expand and become bigger, targeting those who didn’t catch the game or those who don’t watch football (weird, but true). There was a plethora of Budweiser frog commercials after that aired, it was so huge. It also prompted other talking animals – Quiero Taco Bell, anyone?

A few things to remember when airing or planning to air a commercial during football is this:

1. Air the commercial during the first half of the game. Most of the time the games are good, but sometimes there are a bust after the first half and people stop watching.
2. Time the commercial so that it is aired before football comes back on air, or directly after the game goes to a break. People are still watching at this point or are getting prepared to watch the game as it comes back on.
3. Make the commercial witty, and most importantly, funny. Male brand advocates are made this way, because once they see a commercial they find hilarious, they’ll point it out to their friends or even mention it when it isn’t on (trust me, I’ve seen it happen).

Let me end this post with this one remark: plan a commercial or new campaign during football season, and it’s sure to be a touchdown (I didn’t say it wasn’t cheesy).

LONDON – Digicom, the digital out-of-home sales house, has appointed Glenn Brawn and James Thornton as its first account directors.

LONDON – PHD has withdrawn from the consolidating media pitch process for BBC Worldwide, the commercial arm of the BBC.