Trying to swim upstream in the river of Economic Downturn, with a smart team, Ebony never launched a "new Ebony," indicating to a younger audience that it's now more than just something to read at grandma's house.
Um anúncio impresso para o lançamento das linhas Axe Day e Axe Night, no Uruguai, aparecia incompleto. Esse era o começo para o que o Gizmodo chamou de melhor uso de SMS na publicidade até hoje.
A peça diz: “Para completar esse anúncio, envie a mensagem AXE para 2345 depois das 21h.”
Momentos depois, o usuário recebe uma mensagem multimídia no celular contendo o restante da imagem. A criação é da agência Lowe Ginkgo, de Montevidéu.
| Dica do Panchogold
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
As we researched for our new book, we found that there are marketers at companies such as Kellogg Co., Unilever and LG who have overcome barriers to increasing marketing ROI. And one thing that they all have in common is that they kick-started their efforts with pilot projects.
Advertising Agency: Impact BBDO, Riyadh
Creative Director: Ahmad Beck
Art directors: Michel Zouein, Ahmad Beck
Account Manager: Haissam Kaiss
Production House: Deja Vu
Director: Marc Chalhoub
Via [AdsoftheWorld]
(TrendHunter.com) With such catchphrases as “why toke alone,” weird dating websites prove that there really is someone for everyone.
These weird dating websites feature dating for like-minded people and include profiles…
(TrendHunter.com) Parking tickets are not just for the uniformed; when you see bad parking or just plain auto idiots, you can now say something. The novelty parking tickets let you get your point across without resorting…
Your patience has been rewarded. We've added another batch of dogs to the slide show, bringing the total up to more than 100 — and not a Dalmatian in the bunch
Crowdsourcing at its core is about mass collaboration. Unilever's move on the other hand is nothing of the sort. It is looking for is to get lots of high quality creative ideas at a significantly lower price.
There is no shortage of criticisms about the way advertising agencies hire and nurture talent. But to what degree is the much-criticized "people under-utilization" at agencies brought about by the diktats of clients?
Em julho passado, eu falei nesse post sobre a série “FlashForward”, produção da ABC com pretensões de ser o novo “Lost”. Com o primeiro episódio exibido na semana passada, a conexão entre as séries ficou ainda mais clara, incluindo outdoors da Oceanic Airlines no cenário urbano.
Além disso, “FlashForward” promete ter a sua própria Iniciativa Dharma com a The Mosaic Collective. Na história da nova série, inspirada pelo livro de homônimo de Robert J. Sawyer, toda a raça humana ficou inconsciente durante 2 minutos e 17 segundos, um evento que ficou conhecido como o Grande Blackout. Nesse período desacordadas, as pessoas tiveram visões de suas vidas em 6 meses no futuro.
O que a The Mosaic Collective propõe é que as pessoas contem o que elas enxergaram, para assim montar um mosaico global do que acontecerá no futuro. Além de conteúdo gerado pelos usuários, o site Join The Mosaic traz também uma série de vídeos que funcionam como complemento ao que foi/será exibido na TV, provavelmente apresentando novos personagens.
Outra pedaço da campanha viral de “FlashForward” é o blog fictício Truth Hack, em que o jornalista investigativo Oscar Obregon pretende mostrar que é a The Mosaic Collective é na verdade uma jogada política do governo dos Estados Unidos. Em uma série de vídeos, Oscar descontrói a iniciativa, e está também no Twitter.
Finalmente, o site FlashForward Experience, lançado semanas antes da estreia da série, faz aquilo que é moda entre as novas experiências publicitárias do momento: utiliza as informações do Facebook, como fotos, amigos e grupos, para inserir o usuário no contexto do vídeo.
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
A l’occasion du London Design festival, voici “Looplight” un concept de luminaire par le créatif et designer Markus Tremonto. Cette série intégre du papier éléctroluminescent comme source de lumière. Une simplicité au service d’un style déco très pixel. Plus d’image dans la suite.
My alma mater's advertising club really was one of the most beneficial things I did in college. I think any college student who's serious about a career in advertising should consider joining or starting an advertising club. Here's why.
LONDON – Carphone Warehouse is the first brand to sign up to CBS Outdoor’s London West End and Westfield shopping centre ad package.
In case anyone wondered if Yahoo was still in existence, the company is out with its new campaign, announce last week.
Space hoppers jumping in the streets of Barcelona like you have never seen it before! Join the hopper invasion at hopperinvasion.com and create your own hopper. The hopper invasion! Join the hopper invasion at hopperinvasion.com and create your own hopper. advertiser: Sony Ericksson
LONDON – O2 is launching a tongue-in-cheek viral featuring members of the England rugby team to support its latest free SIMs offer, Text 8 Web.
So yea. October 2 is Lee National Denim Day, a fundraiser for breast cancer research.
LONDON – IPC has appointed Kate Matharu as editor of Woman&home.com.
Yahoo unveiled it's big new $100 million ad campaign last week and today it shows off its new TV ad. Check it out and let us know what you think.
After blasting Second Life, I revisited the virtual world to see what I'd find. The world, which had always been rocking the mullet — business up front and party in the back — seems to have grown up and visited the barber.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
