LONDON – A loyalty programme created by EHS Brann Discovery for book retailer Waterstone’s has won the 2009 IDM BPA Diamond, the top prize in the annual IDM Business Performance Awards.
Microsoft has rolled out its first US TV campaign for Bing, the search engine that could emerge as a competitor to Google.
LONDON – Apple is planning to introduce a less expensive version of its iPhone to increase demand and boost the firm’s share of the web-surfing devices market.
LONDON – An ad industry spoof video called “Mad Avenue Blues” has proved a hit on YouTube.
LONDON – Sony Ericsson is introducing two ‘green’ handsets today as part of the company’s goal of cutting its carbon emissions.
LONDON – Online advertising has seen a 21 per cent increase in the number of advertisers using the medium in the first four months of this year.
NEW YORK – Procter & Gamble is dropping the Hollywood associated Max Factor cosmetics brand in the US, giving up on its struggle to market the brand it has owned since 1991.
LONDON – Apple is planning to launch its new iPhones at around $50 or $100 less than the current US iPhone price of $199 at a conference next week, according to reports.
Advertising Agency: DDB&Co., Istanbul, Turkey
Creative Director: Karpat Polat
Copywriter: Karpat Polat
Art Director: Luis Tauffer
Photographer: Getty Images
Illustrator: Fabio Hentz
Typographer: Mehmet Has?lc?o?ullar?
Account Supervisor: Ela Gökkan
Advertiser’s Supervisor: Ya?mur Sencer
Advertising Agency: McCann-Erickson, Milan, Italy
Creative Director: Marco Cremona
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Photographer: LSD
Published: April 2009
Campaign against violence and child sexual abuse. Stay on our side. Report it.
Advertising Agency: Propague Comunicação, Florianópolis, Brazil
Creative Director: Rogério Alves
Art Director: Luiz Dias
Copywriter: Rogério Alves
Photographer: Philippe Arruda
Click Images To Enlarge
(TrendHunter.com) Melanie Pullen’s most recent photoshoot took a different angle on fashion photography–all of the models in the shoot are dead. While the models don’t look lively, the shoot definitely is. The collection…
The conflicting information that comes out of the ad industry is indicative of the great spinners that exist: one day a company is done, and the next it is top of the heap. And it’s not all the ‘media;’ a good portion of the chaos is simply due to the fact that all of the players are twirling from one extreme to another.
The clearest indicator? The daily newspaper. In one story, the industry is ensconced in secret meetings regarding the monetization of free information; the next story shows how out of the black they have fallen. Blood Red. After a week of flurried activity regarding the newspaper corps, silence. And perhaps that is the real news.
Moody’s debt analyst scrutinized the industry today and was able to supply a single fact: no business, as usual, for newspapers. Known as generators of content, it would be fitting for a large portion of operating expenditures to be allocated to reporters, editors, managing editors…anything or anyone that remotely touches the printed word. Pencils. Computers. 
Nope. A mere 14% of the cash operating expenditures are levied against content creation, the SINGLE purpose for which a newspaper exists. Seventy percent supports distribution and corporate. The final 16% is spent on the sales and sales support side of the business. Talk about the inverted pyramid! It’s the 30/70 rule, where 30% are bread winners and the remaining 70% are dough boys.
“Ultimately, we expect the industry will need to reverse the vertical integration strategy through cross-industry collaboration and outsourcing print production and distribution processes,” said Puchalla. “Although newspapers may lose some of their in-house control over press time, they would also release resources to beef up investment in content and technology.”
Reverse vertical integration? NO. Newspapers need readers, ad sales, and a method to make money from online content. “Reverse vertical integration” sounds like something heard in Rocket Science Class. That, and the word ‘monetize’ must erased from the data banks.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you, so leave a comment or follow the links: linkedin.com or twitter.com.
I couldn’t help but to express my utter annoyance of brands that put all their hard earned money into sponsorship options without that sponsorship/product placement being truly relavent.
Key example: Watching the NBA Finals you have Gatorade’s “G-thing” plastered all over the bottom of the screen and courtside. I wonder, how much did they pay for that lil’ splish splash?
What was there? Oh, just the logo no deeper relavance to the finals than that. Yeah, yeah, I know your saying well Gatorade’s a “sports” drink and it’s a “sports” playoff, it should be there. I totally agree but that’s Marketing 101, it’s time for brands to go deeper.
Like EA Sports for instance is present during these same finals but they integrated their brand in a smooth, non-”G”akward way. The commentator was placed virtually onto a court while a computer EA Sports generated Kobe Bryant was playing against commentator as he shows how to play defense against Kobe , gives pointers, things to watch for, etc–all in this virtual world–NOW THAT’S WHAT I’M TALKIN’ BOUT!!! Woohooo imagine that, complete relevance, showing the brand goods, and not pandering to me–it’s no dream world, that’s real branding baby!
This is the way to integrate brands beyond the mind numbing (in frankenstein voice) “we will repeat…repeat…repeat…repeat…and you will buy…buy…buy !”
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Jinean Robinson is a CCIO (Chief Creative Infections Officer) who has been in the communications industry for over 8 years, specializing in creative strategy and implementation, 360 branding communications, and brand development. Join her at http://twitter.com/germllc or her firm’s website at http://germonline.com/
(TrendHunter.com) These photos are brought to you by the alternative beauty group known as the Suicide Girls. These chicks are an edgy sight, covered in tattoos with metallic colored hair but still pretty as pie.
There…
Recebi – na tarde desta quinta-feira – um pinguim de gelo no que prometia ser o primeiro passo da nova ação que a LG está promovendo, em conjunto com a Sinc, para divulgar o refrigerador LG Top Mount. Junto com o pinguim vinha uma pequena descrição da ação: Um refrigerador transmitido, ao vivo, 24 horas por dia (aqui). Dentro deste refrigerador está sendo colocado 10 pratos por dia. E pelo Twitter, alguns blogueiros podem, até amanhã, solicitar um destes pratos para que eles sejam entregues – gratuitamente – onde eles estiverem. A partir de segunda-feira, a promo será aberta para todos os usuários do Twitter.
Durante todo o dia de hoje, centenas de pessoas utilizavam as hashtags #LgTopMount e #Pinguim, gerando uma enorme mídia espontânea em torno da ação e do produto, através das mídias sociais.
:: LG Top Mount (ao vivo) www.lgtopmount.com.br :: LG Top Mount (Twitter) http://twitter.com/lgtopmount :: Foto do pinguim de gelo http://twitpic.com/6myb7
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