Hasta La Creative!

Lord Carter’s report details a wide range of proposals and outlines how they can be achieved. What does it mean for my sector? What is the verdict?

LONDON – MySpace international managing director Travis Katz is leaving the News Corp-owned social networking site – in a move that casts doubt on the future of its UK-based international division.

LONDON – Invesco Perpetual has handed its ­estimated £5m media planning and buying account to financial media agency Ptarmigan Media, following a competitive pitch.

LONDON – Ditto.net, the planned film and music consumer venture from Bauer Media, has been shelved following about £1m of development costs.

by Arjun Mukherjee
Arjun is a Creative Director with Bates 141 Kolkata

Sometimes you have this queasy feeling that sacrifice is such a bitch. As a strappy 22-year old one fine day I decided to chuck a bank job like one tosses an unwanted banana peel carelessly by the roadside. Ann Rynd got the better of me and like Ché crisscrossing the virgin countryside I decided to follow my heart. Jaws dropped, eyebrows took the shape of previously unseen arcs and discouraging words dropped like sharp icicles when I announced that I wanted to be an advertising copywriter.

Armed with fresh smelling resumes I started calling up advertising honchos and doing the rounds of big agencies. The rejections were quick and brutal. The drowsy secretaries bleated out the same answers and catching a glimpse of the Creative Director seemed as difficult as spotting a snow leopard in
a blizzard. After experiencing several such ‘push aways’ I resorted to lies, calling up as car loan agents, making appointments as book suppliers and several such cheesy disguises. The results as expected were disastrous and broke away big chunks from my fragile confidence.

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(TrendHunter.com) Ever wonder what the Simpsons would look like anime style? Or if Fear and Loathing in Las Vegas was illustrated Super Mario style? Look no further than the above gallery to find out.

The pictures include…

Um dos setores mais afetados pela crise é o imobiliário. Por causa disso, as empresas do ramo precisam inovar de alguma forma para não perder os clientes de vista. Na Espanha, por exemplo, o Grupo Gestesa resolveu organizar o primeiro “reality show” imobiliário já realizado na Espanha. A ação, ainda em andamento, é específica para vender um de seus produtos chave, um loft localizado em um luxuoso bairro de Madri. A ação se sustenta através da internet, e dá a possibilidade de assistir a venda ao vivo de um loft. Duas câmeras registram o que ocorre no loft principal e no escritório do corretor Emílio, que é quem protagoniza essa campanha. As pessoas podem enviar ofertas pela internet, e a qualquer hora o Emílio pode vender o imóvel. O corretor virtual também está em um blog e no Facebook, onde conta como está indo as vendas.
Em tempos onde a tirania da transparência é cada vez mais uma premissa entre as empresas, este não deixa de ser mais um bom benchmark da categoria.

:: “Emílio Vende un Loft”: www.emiliovendeunloft.com :: Via Marketing News 

Une horloge originale et esthétique, en forme de cylindre. Intitulé “Around Clock” par le designer Anthony Dickens et édité chez Lexon. Une chronologie entièrement gravée sur la tranche. Plus de visuels du projet, à découvrir dans la suite.

(TrendHunter.com) In Fall 2008, designer Allison Parris paired with entrepreneur Marissa Kim to create the woodland-inspired Allison Parris Collection. Now, almost a year later, the duo is making gorgeous eco-friendly clothing…

500 mil latinhas de Coca-Cola para formar a maior arte reciclada do mundo.

Post originalmente publicado no Brainstorm #9
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