Hasta La Creative!

Ask anyone today what topic or area of concern could possibly be a hot commodity and you will surely get job vacancies as one of them. While we all know of the governing recession and layoffs happening in the world today, it remains that it is also an opportunity to trick people out of their leftover money. Pathetic as it may seem, it just remains that people are desperate to have some form of livelihood for their end, caring less of other’s welfare.

“There’s always people out there willing to take advantage of people’s misery,” said Chris Thetford, director of communications for the Better Business Bureau of Eastern Missouri and Southern Illinois. “I’ve never met anyone who had to pay to get a legitimate job.”

Nationally, authorities are finding examples of job scammers and taking action. For example, the Federal Trade Commission filed a federal court complaint in November against a Georgia firm that was charging $120 to $140 for materials it claimed would help applicants pass a U.S. Postal Service qualifying exam.

(Source) The Sun News

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Advertising Agency: Leo Burnett, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian
Art Directors: Manal Naji, Joumana Ibrahim
Copywriters: Amin Kurani, Alex Kent
Illustrator: Mark Calina
Photographer: Jihad Hojeily

Via [Ads of the World]

Na Holanda, uma agência de publicidade feita de papelão. Sem uso de cola nem parafusos para conectar 1500 peças.

(TrendHunter.com) Thank goodness my town has a sign ordinance restricting the height of signs. The very, very tall signs are called “floaters” by the sign makers and appear next to interstate highways. But imagine if signs…

My colleague Jeff Beer over at our sister publication Creativity recently interviewed Sam Spiegel (aka Squeak E. Clean) about his new album and balancing the demands and benefits of commercial and personal music-making.

Do dia 25 de fevereiro a 4 de março, o mundo virou seus olhos para Milão, sendo que nesta data a cidade abrigou mais uma edição de seu Milan Fashion Week (Semana de Moda de Milão). Uma oportunidade sem igual para as marcas realizarem suas ações de comunicação mais criativas.

Como é o caso do BlackBerry que, durante a semana da evento, invadiu a cidade espalhando mais de 10 mil gravatas, pelas ruas.

Com o mote “Tire as Gravatas“, a fabricante de Smartphones defende que com um BlackBerry um executivo pode trabalhar de onde estiver e, portanto, não é necessário vestir uma gravata.

As gravatas foram penduradas em semáforos, portas de lojas, guidões de bicicletas e postes, somente em locais onde o fluxo de jovens, executivos e turistas é muito grande, como a Piazza Duomo, por exemplo.

A guerrilha para o Blackberry pretende salientar a importância do lazer e da diversão. Reafirmando a sua vocação como uma ferramenta perfeita para o business e o cotidiano corriqueiro dos clientes e usuários.

:: Via Marketing Journal

Publicis Groupe is giving its 4,500 employees in France 50 free shares each as part of two-pronged stock-based incentive program that will eventually be rolled out worldwide.

LONDON – Fallon has launched its “Brand Aid” spot for Comic Relief featuring 14 brand icons.

It’s almost trite to say that there is only one chance to make a good first impression, but it’s true. The day your team pitches that new account is usually the most important day in the relationship. Firms that deliver well-rehearsed pitches, display expert-level knowledge of the prospective client, and present fresh ideas with an aha moment stand the best chance of closing the deal.

Make Every Pitch Count

Real? Fake? Oh, who cares. After all, it’s really not the point.