Hasta La Creative!

Not to go all Adbusters on you or anything, but I like to see is people actively resisting advertising. I think it’s a healthy reaction to the onslaught of commercial messages.

Debranded Home is doing its part by offering a set of generic labels printed on high-quality waterproof vinyl.

Our objective is to provide you with the tools and information you need to debrand your home. We want to change the way people think about and buy products. Advertising is everywhere and, granted, does serve a purpose, but we want to show you how to can reclaim your space. Once a product has made it off the shelf, its label has served its purpose.

It’s freeing to not be pressured to dole out extra cash to buy that product with slightly nicer packaging. And you can feel good about recycling your bottles and either buying in bulk or learning to make things yourself.

The label sets are $9.00, plus $1.50 for shipping.

There does seem to be irony in the fact that Debranded Home is offering labels, that essentially act us an unbranded brand. It seems, one could take their advice but skip the labeling, or device a simpler labeling technique.

[via Quipsologies]

In the wake of the devastating Cyclone Nargis (one of the world’s deadliest cyclones) that has hit Burma (also Myanmar), MTV and Ogilvy & Mather Worldwide have created a video in support of the Burmese during this time. The ad was originally made to show support for Burma while living under military rule, however, with recent happenings the ending of the spot was changed to help show that although there are issues between the Burmese junta and foreign aid, we are here to help. In recent news, it has been said that the dropping of parcels over the country is one of the easiest ways to offer aid. Enter the spot.

In this ad, military aircrafts are shown taking off, heading out in what could be construed as a warlike fashion and finally dropping flowers over the country. Set to a soundtrack of a very beautiful piece by Chopin, it is quite possibly one of the most moving spots I have seen in awhile.

 

If you would like to help, visit www.mtvburmaaction.com or www.noneofusarefree.org.

Technorati Tags: Burma, cyclone, news, commercials, MTV, Chopin, natural disaster, relief, foreign aid, advertising, donation, charity

Theodore MacManus did what every writer wants to do. Pen an add that last well beyond its prescribed useful life. “The Penalty of Leadership” ad ran in as a response to a Packard ad. This simple black and white as has been republished and even mailed out to Cadillac owners. If you are not familiar give it a read.  “In every field of human endeavor, he that is first must perpetually live in the white light of publicity. Wheter the leadership be vested in a man or in a manufactured product, emulation and envy are ever at work. In art, in literature, in music, in industry, the reward and the punishment are always the same. The reward is widespread recognition; the punishment, fierce denial and detraction. When a man’s work becomes a standard for the whole world, it also becomes a target for the shafts of the envious few. If his work be mediocre, he will be left severly alone – if he achieves a masterpiece, it will set a million tongues a -wagging. Jealousy does not protrude its forked tongue at the artist who produces a commonplace painting. Whatsoever you write, or paint, or play, or sing, or build, no one will strive to surpass or to slander you unless your work be stamped with the seal of genius. Long, long after a great work or a good work has been done, those who are disappointed or envious, continue to cry out that it cannot be done. Spiteful little voices in the domain of art were raised against our own Whistler as a mountback, long after the big would had acclaimed him its greatest artistic genius. Multitudes flocked to Bayreuth to worship at the musical shrine of Wagner, while the little group of those whom he had dethroned and displaced argued angrily that he was no musician at all. The little world continued to protest that Fulton could never build a steamboat, while the big world flocked to the river banks to see his boat steam by. The leader is assailed because he is a leader, and the effort to equal him is merely added proof of that leadership. Failing to equal or to excel, the follower seeks to depreciate and to destroy – but only confirms once more the superiority of that which he strives to supplant. There is nothing new in this. It is as old as the world and as old as human passions – envy, fear, greeed, ambition, and the desire to surpass. And it all avails nothing. If the leader truly leads, he remains – the leader. Master-poet, master-painter, master-workman, each in his turn is assailed, and each holds his laurels through the ages. That which is good or great makes itself known, no matter how loud the clamor of denial. That which deserves to live–lives.” 

The almighty Favourite Website Awards just couldn’t get enough showcasing the best websites in the world. Now they had to show the greatest videos, reels, VFX and trailers out there.

All hail the FWA Theater.

Advertising Agency: Grey Canada, Toronto
Creative Director: Rick Kemp
Art Director: Nicole Ellerton
Copywriter: Nicole Ellerton
Photographer: Aristea Rizakos
Producers: Full Serve Productions
Published: March 2008

Advertising Agency: DPZ, São Paulo, Brazil
Creative Directors: José Zaragoza, Marco Versolato, Fernando Rodrigues
Copywriter: Guilherme Fleury
Art Director: Bruno Landi
Published: January 2008

Advertising Agency: DPZ, São Paulo, Brazil
Creative Directors: José Zaragoza, Marco Versolato, Fernando Rodrigues
Copywriter: Guilherme Fleury
Art Director: Bruno Landi
Published: January 2008

Wet Traction

Advertising Agency: Y&R Colombia
Creative Directors: Rafa Barthaburu, Jaime Duque, Víctor Osorio
Art Directors: Jaime Duque, Demian Veleda
Copywriter: Jorge Millán
Illustrator: Nora Caminoa
Published: May 2008

Wet Traction

Advertising Agency: Y&R Colombia
Creative Directors: Rafa Barthaburu, Jaime Duque, Víctor Osorio
Art Directors: Jaime Duque, Demian Veleda
Copywriter: Jorge Millán
Illustrator: Nora Caminoa
Published: May 2008

Eaten heavily?

Advertising Agency: European school of design, Frankfurt, Germany
Head of the school: Ralph Thamm
Photographer: Pavel Bondarenko
Idea / Art: Pavel Bondarenko
Developed: May 2008