The Swedish artist Erik Nordenenkar who recently claimed (with video and receipts evidence on his site) to have created the “biggest drawing in the world” by sending a GPS-equipped plastic briefcase on a 110,664 Km unbroken line trip of 55 days with DHL delivery planes and trucks has admitted it is …
Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Olivier Henry
Art Director: Mathieu Nevians
Agency Producers: Agathe Michaux Terrier, Florence Pothiee Sperry
Strategic Planner: Grégoire Audidier
Account Supervisors: Olivier Roussat, Anne Marie Gaultier
Production Company: Tokib Les Télécreateurs
Directors: Baker Smith, Didier Barcelo
Sound Production: THE
Music: War
Super sensitive conservatives are freaking out about Rachel Ray’s choice of neckwear in a Dunkin’ Donuts spot. Apparently, the scarf is like some kind of gang sign, except the gang in question is from Palestine.
I wonder if this means I need to boycott falafel to prove my loyalty to the USA. I hope not. I bet it’s okay, as long as I order a side of freedom fries.
[via Little Green Footballs]
As part of one of the larger, more established agencies in the Hispanic market, I've always been proud of the fact that we always have a presence in the awards circuit. We are certainly not the most-awarded, and nobody is calling us a "hotshop," but we're always in the running. I am told by those in the know that to get over this hump I need to lobby.
(TrendHunter.com) Foster + Partners is working on the Black Sea Gardens, a sustainable community in Byala, Bulgaria which will be most noted for its car-free philosophy. The project consists of a five small towns in th…
I like this new “viral†video for NET10. Its all about the concept of cell phone companies being evil.
Advertising Agency: Droga5
Via: adgoodness
This new ad campaign for the Madrid Zoo shows us what humans can learn from the animal kingdom. The print ads, which were created by Sra Rushmore United ad agency, Madrid, show a side-by-side portrayal of an animal and a human with a unique message explaining what we, as humans, can learn from the d…
(TrendHunter.com) To take a common devise such as an umbrella and turn it into an agent for living a healthier life and protecting the environment is quite a feat in my mind. The Filterbrella by Andrew Leinonen is a sp…
(TrendHunter.com) The basic concept behind the Link Child Locater device, designed by Dcontinuum, is that a parent, guardian or babysitter can use it to locate or keep track of children in crowded locations. The device…
LONDON – Nielsen Online has concluded The Guardian and The Daily Telegraph are the UK’s most visited newspaper sites, although it notes these sites are the least engaging, revealing that most of visitors spend less than five minutes on each site.
(TrendHunter.com) The latest in home security is more discriminatory than ever, involving finger print scanners that only allow pre-approved people to gain access to the door. That means unless you register the prints …
Ad shop Blattner Brunner tries hard, damn hard, to portray coal mining as an appealing career in this Web recruitment effort for Consol Energy of Pittsburgh. The cheery intro bids us to don our safety goggles and check out the rewarding opportunities mining has to offer. (Unlike the old General Electric clean-coal campaign, the miners here are fully clad.) There’s even a mining trivia arm-wrestling game. Maybe I’m a pampered wuss (like anyone doubted that), but I felt the walls closing in and started gasping for air as soon as I saw the foreboding landing-page visual: a dimly lit shaft-descent elevator—leading, no doubt, straight into the inky blackness of hell. What’s that Police song, “Canary in a Coal Mine� What’s that Bee Gees song, “New York Mining Disaster� What’s that Gordon Lightfoot song, “Wreck of the Edmund Fitzgerald� (Mining’s not the only dangerous job, people.) Let’s just send robots into the mines. Oxygen’s not an issue for cybernetic servitors. And those metallic limbs make them formidable arm wrestlers.
—Posted by David Gianatasio
LONDON – Telegraph Media Group has appointed Thomson Directories’ new-media commercial manager, Jeff Turner, as its head of online sales.
LONDON – UKTV has sealed its first ad-funded programming deal for Dave, the broadcaster’s male-oriented channel, as it moves to air more original programming.
LONDON – The Guardian website remains the most popular newspaper website among UK users, followed by the Telegraph, but it is the Sun Online that keeps its users online longest, according to Nielsen Online.
LONDON – Nigel Jones, the president of DraftFCB London, has quit to join Publicis as its UK group chairman and chief executive.
In the spot, a man in a Pilot approaches a man who had accidentally been encased in cement.
Chicago Sun Times advertising writer, Lewis Lazare, likes him some Michigan.
“Pure Michigan” is a pure delight. We’re talking, of course, about the exquisite ongoing ad campaign developed by McCann Erickson/Detroit to promote tourism in Michigan.
What makes this “Pure Michigan” effort stand apart — way apart — is the stunning voice-over copy. Listening to the rhythmic waves of writing made us aware just how tin-eared so many so-called professional advertising creatives are nowadays. Most are so busy trying to be cute and, uh, funny that they have forgotten how powerful simple prose can be in the hands of someone who knows how to write with feeling and precision.
So-called? Either you work in the profession, or you don’t. Someone who cares deeply about words, might want to pay closer attention to his own.
Speaking of things to do in Michigan, here’s something that doesn’t appear in the campaign.
LONDON – Virgin 1’s summer line-up will include six home-grown documentaries focusing on the unashamed, extreme behaviour of people such as ‘love rats’ and ‘bunny boilers’.
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