Hasta La Creative!

In the wake of the devastating Cyclone Nargis (one of the world’s deadliest cyclones) that has hit Burma (also Myanmar), MTV and Ogilvy & Mather Worldwide have created a video in support of the Burmese during this time. The ad was originally made to show support for Burma while living under military rule, however, with recent happenings the ending of the spot was changed to help show that although there are issues between the Burmese junta and foreign aid, we are here to help. In recent news, it has been said that the dropping of parcels over the country is one of the easiest ways to offer aid. Enter the spot.

In this ad, military aircrafts are shown taking off, heading out in what could be construed as a warlike fashion and finally dropping flowers over the country. Set to a soundtrack of a very beautiful piece by Chopin, it is quite possibly one of the most moving spots I have seen in awhile.

 

If you would like to help, visit www.mtvburmaaction.com or www.noneofusarefree.org.

Technorati Tags: Burma, cyclone, news, commercials, MTV, Chopin, natural disaster, relief, foreign aid, advertising, donation, charity