The most crucial role of a design team is to ensure a new product brief fits within its brand’s values, argued HTC’s lead designer at today’s (17 September) Global Design Forum in London.
Road traffic accidents are a major problem in Russia, but this awareness campaign from the creative agency Zavod changes how Russians use seat belts and in turn, saves lives.
Advertising Agency: Zavod Consulting, Moscow, Russia
Creative Director: Svetlana Smirnova
Art Director: Mikhail Razgulyaev
Copywriter: Yakov Krivitsky Designer: Julia Fadeeva
Owner & General Director: Natalia Agre
Strategic Planning Director: Vadim Melnikov
Strategic Manager: Revskiy Alexander
Client Service Director: Alexandra Sidorenko
Account Manager: Maria Novikova
PR Director: Anastasia Bakhmutova
PR Manager: Ekaterina Kuznetsova
Microsoft has been rolling out changes to Bing about twice a year and last unveiled a new design in May 2012, seeking to attract more search users and narrow the gap with Google. The No. 1 software maker is undergoing a management transition and struggling to break into mobile devices as users shift away from personal computers, while keeping up investment in web services.
Microsoft had 17.9% of the search market in August, up one percentage point from March, according to ComScore. Google leads with a 66.9% share, while Yahoo trails both at 11.4%.
Microsoft, based in Redmond, Washington, said in July that its online-services business, largely advertising revenue from Bing and other online properties, posted an operating loss of $1.28 billion in the fiscal year ended June 30.
It’s funny the things you learn when watching ads. Who knew bouncing boobs, while a whole lot more fun to watch in action, cause a woman to burn fewer calories when working out than if she were to wear a bounce-inhibiting sports bra? That’s really the only conclusion we can come to after viewing this Tony Petrossian-directed spot for Sportsmaster, a top european sports retailer.
Perhaps Hitomi Tanaka (semi-NSFW) should shop at Sportsmaster.
After a mastectomy, breast cancer patients are left with scars, and, in many cases, no nipples. These consequences of the operation can’t always be aided by reconstructive surgery — which is an expensive option at any rate. P.INK, which we’ve covered in the past, is a post-mastectomy support platform offering a different solution to women left with body image issues after a mastectomy: tattoos.
P.INK has been educating women about the potential of tattoos to help them take creative control of their post-op bodies with their Pinterest boards.Today, P.INK launched an online crowdfunding campaign to finance the tattoos of ten breast cancer survivors at an event called P.INK Day October 21st in Brookyln. The event, scheduled to coincide with Breast Cancer Awareness Month, will feature ten of the country’s top tattoo artists inking scar coverage and nipple replacement tattoos for ten breast cancer survivors.
“This is an investment in art,” says Noel Franus, one of the creatives at CP+B who helped launched the non-profit. “Public contributions will help commission beautiful work that will serve as a personal and permanent celebration of life.”
Donations are open starting today, at the P.INK Day Indiegogo campaign site. P.INK hopes that the inaugural P.INK Day at Saved Tattoo studio in Brookyln will be just the first of many to come.
New Career Opportunities Daily: The best jobs in media.
To tout its Carefree Maintenance program, Volkswagen is out with a new Deutsch New York-created ad which features A-Ha’s 1980’s hit “Take On Me.” In the ad, which combines animation, stills and live action like the original, a man evades a menacing mechanic and gets the girl after he crosses the finish line.
It’s all innocent and fun until you realize the whole thing was conjured in the mind of a man sitting in a conference room who suddenly hears the song and asks, “Is that me? Was I singing?”
The spot was created using the same rotoscoping method as the original video–they filmed the actors and the cars and then animated the results.
To tout its Carefree Maintenance program, Volkswagen is out with a new Deutsch New York-created ad which features A-Ha’s 1980’s hit “Take On Me.” In the ad, which combines animation, stills and live action like the original, a man evades a menacing mechanic and gets the girl after he crosses the finish line.
It’s all innocent and fun until you realize the whole thing was conjured in the mind of a man sitting in a conference room who suddenly hears the song and asks, “Is that me? Was I singing?”
The spot was created using the same rotoscoping method as the original video–they filmed the actors and the cars and then animated the results.
Every time your audience goes online, they get hit with a tidal wave of digital noise. As a marketer, how do you get your message noticed? How do you persuade a jaded online audience to ditch the noise-cancelling earplugs and listen to your story? The answer: Video.
Video works, and the stats prove it. Online video can help you to:
But not all video is created equal, and not all companies that use video achieve such outstanding success. The difference between success and failure is the steps that marketing takes to produce relevant content that tells a good story, is delivered consistently to any device anywhere, and is backed by solid analytics.
Download this eGuide now to learn 8 proven techniques for:
20 Fenchurch Street, connu sous le nom de « Walkie Talkie Building », est le nouvel immeuble de verre et d’acier conçu par l’architecte Rafael Viñoly. D’une hauteur de 160 mètres de haut avec ses 37 étages, cette structure représente depuis le sol un miroir géant. Un projet à 200 millions de livres sterling.
Rance Crain
Here’s a simple formula for good advertising, courtesy of Bob Scarpelli, the former chairman and chief creative officer extraordinaire at DDB Worldwide: “A simple idea based on a simple insight into human nature brought to life in a simple, surprising way.”
Volkswagen (VW) goes back to the 1980s in this US TV ad based on the video for A-ha’s classic single “Take On Me”, using rotoscoping to tell the story of a VW driver attempting to evade a sinister mechanic.
O site que tem tudo que a gente curte e o melhor serviço da internet comemora hoje (17/09) 14 anos com direito a superofertas com até 80% de desconto.
Pra adiantar as ofertas mais bombásticas, tem Samsung Galaxy SIII por R$999 no boleto, 4 games incríveis por R$249 no boleto, Box “Crônicas de Gelo e Fogo” a R$89,90 (do “Game of Thrones”, isso mesmo), Tablet Samsung Galaxy Tab 3 Wi-fi por R$527,12, e muiiiito mais.
Sem falar que o Submarino todo vai estar com 10% de desconto + 12% no boleto.
Pra fechar, ainda tem sorteio de 5 viagens all inclusive para o Caribe (com acompanhante e passeio de submarino! Sério, isso é sensacional).
É pra fazer a festa mesmo!
30% de Desconto em toda linha de Blu-ray e Blu-ray 3D
(Válida de 17/09 a 20/09)
4 Jogos por R$249,90 no boleto
Total a prazo: R$283,98
(Válida em 17/09 )
Box “As Crônicas de Gelo e Fogo” Pocket por R$89,90
(Válida em 17/09 )
Ultrabook HP Core i3, 4Gb, 500Gb, 32Gb SSSD por R$1399 no boleto
ou 12x R$132,48
Total a prazo: R$1589,77
(Válida em 17/09 )
TV LG LED HD 3D 32” + 4 óculos por R$999 no boleto
ou 12x R$94,60
Total a prazo: R$1135,23
(Válida de 17/09 a 20/09)
Samsung Galaxy Tab 3, Android 4.1, Wi-Fi, 7″ por R$527,12 no boleto
ou 12x R$49,92
Total a prazo: R$599
(Válida em 17/09 )
Smartphone Samsung Galaxy SIII por R$999 no boleto
ou 12x R$94,60
Total a prazo: R$1135,23
(Válida de 17/09 a 20/09)
————————————————————————————————————————————————————-
[Esse post é trazido a você por Submarino. Texto de responsabilidade do anunciante.]
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
If you haven’t heard the story, back in July, two Swedish ad executives from Studio Total piloted a plane to the capital of neighboring Belarus and dropped 879 teddy bears attached to parachutes and wearing signs which called for free speech. The stunt was aimed to rile the feathers of Belarus dictator Alexander Lukashenko who is said to be quite erratic and authoritarian.
Apparently the stunt worked as Lukashenko fired his chiefs of the air force and border service for allowing the plane to enter the country’s airspace undetected. Lukashenko even expelled the Swedish ambassador, withdrew his country’s envoy from Stockholm, closed his embassy in Sweden, arrested a journalism student who posted pictures of the airdrop as well as a real estate agency who rented a flat to one of the Swedes involved in the stunt.
Now, the agency has placed the plane on sale on eBay and have sent a note to Lukashenko which reads, “Dear Luke, Why not buy our plane yourself? You could lend it to your military. Let them train your billion dollar air defense in discovering small wooden planes! I’m sure they would find such a pass-time MUCH more honorable than (like now) being used by an aging dictator to torture kids demanding freedom of speech.”
That ought to catch Lukashenko’s attention. While the bid currently stands at just $1, any profit generated from the sale will go towards fighting for human rights in Belarus.
Apple has always been all or nothing when it comes to color. "1984" was all doom and gloom with just a flash of red running shorts. "Think Different" was mostly black and white. The TV work, from "Switchers" to "Get a Mac" to most iPhone demos, has been lots of stark white. And yet Apple loves color—from the five hues of the original iMac through all the gloriously vibrant iPod advertising. Now, Apple can celebrate color again, with the iPhone 5C (the C itself stands for color), and here's the first commercial for it—a trippy, drippy little production that visually enlivens a brand that's seemed quite ashen of late. Seemingly taking its cues from candy advertising, the spot shows the phones solidifying into shape out of flowing liquid—in footage that would make Nestlé proud. Perhaps this is why the phone is priced lower. In a pinch, you could try eating it.
     |
Tim Arthur, the editor-in-chief of Time Out London, will become acting chief executive of Time Out Group in October as Aksel van der Wal steps down after three years.
In 1989, then-fifteen year-old Emilia Sherifova was among five Russian kids who got to visit the White House as diplomatic envoys. She also got to meet with Communist leader and future Soviet Union President Mikhail Gorbachev, after writing an essay about Soviet youth. The recently-hired CTO of ad tech firm PulsePoint had tech smarts in her family, too. Her dad helped build the once-super-secret Ekranoplans, massive military aircraft known as “Caspian Sea Monsters” that hovered close to the water in flight.
Though the ad industry is steeped in militaristic terminology such as “targets” and “campaigns,” today Ms. Sherifova operates in a decidedly more peaceful environment than her Caspian hometown of Kaspiysk once was. She was brought on board to PulsePoint in May. Her mission: unify a collection of online ad technologies and products used for content creation and syndication, and real-time bidding for publishers and advertisers. In 2011, PulsePoint was formed by the merger of digital marketing firm Datran Media and digital media services firm ContextWeb.
“This is a very exciting challenge for any technologist, as it allows for exposure to technologies at the forefront of high transaction processing, web development and big data,” said Ms. Sherifova.
Toronto-based, WPP-owned john st. came up with a clever way to spread the message about sustainable fishing for WWF Canada.
In their new 1:16 animated spot they show a tractor with an enormous net engulfing everything in its path as a way of harvesting crops. They then pose the question: “We don’t farm like this. So why do we fish like this?” A bit hyperbolic perhaps, but effective at communicating their message.
The importance of sustainable fishing is a growing issue everywhere, with the disastrous effects of overfishing becoming readily apparent. Yet, it’s also something a lot of people are still uninformed about. Showing unsustainable fishing techniques applied to farming — in a very literal (some may say over-simplified) way — gives an easy to understand visual demonstration of the environmental harm caused by reckless fishing practices, one that anyone can understand. The spot ends by giving viewers an alternative to supporting reckless fishing practices: choosing MSC certified sustainable seafood. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) A very stylish home designed by MSWW has incredibly inspirational modern apartment lighting. Illuminated by lights built into wall edges and around features like the television sets and fireplace,…
Déjà à l’origine du livre « Rolling Words » qui se fumait pour Snoop Dogg, le directeur créatif Paulo Coelho a imaginé pour le constructeur aéronautique brésilien Embraer cette brochure et ce livre qui lévite au dessus d’une base adaptée pour l’occasion. Le tout grâce à un aimant placé sur la quatrième de couverture.
The ad industry’s privacy group just may have sounded the death knell for the worldwide Do Not Track initiative. The Digital Advertising Alliance announced it will depart the World Wide Web Consortium’s (W3C) Tracking Protection Working Group. That’s the broad collective of privacy advocates, technologists, ad industry representatives and lawyers who have struggled over the past two years to define online tracking and determine a standard for a browser-based do-not-track mechanism, to no avail.
“If you measure it by progress, it’s dead,” said Lou Mastria, managing director of the DAA regarding the W3C project. “It has acheived nothing for privacy in two years.”
The decision could strike a fatal blow to an already injured process. W3C Co-Chair Peter Swire left the group less than a month ago. He’s now working with President Obama’s newly created Review Group on Intelligence and Communications Technologies. Insiders suggest it’s been difficult to find a replacement for what many say is a thankless position.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
