Hasta La Creative!

“Do one good deed that worth for many.”

Advertising Agency: Heads SP, Brazil
Creative Director: Silvio Medeiros, Fabio Miraglia
Art Director: Silvio Medeiros, Pedro Galdi
Copywriter: Gabriel Sotero, Alpho Ramsay
Illustrator: Guilherme Manzi

In 15 months, Facebook changed from an experimental channel where marketers were reluctant to invest deeply to a mature part of the mix where they’re continuing to increase spending. That was the consensus of 1,200 Ad Age subscribers polled in a survey done in conjunction with RBC Capital Markets in August — the third such study since June 2012, just prior to Facebook’s IPO.

The percentage of respondents that said they use Facebook as a marketing channel has consistently been higher than 80%. That includes maintaining a Facebook presence, creating content and social listening in addition to advertising. But the number who say they advertise on Facebook has sharply increased since 15 months ago.

About 74% of respondents said their Facebook budgets now include outlays on Facebook ads; that has steadily increased from 62% in January 2012 and 54% in June 2012. The latest poll included respondents that identified themselves 26% as marketers or clients, 30% as ad agency employees, and the remainder as media company employees or consultants. The full results of all three surveys are available in Ad Age DataCenter.)

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ESPN and ESPN Deportes will kick off Hispanic Heritage Month — which is not actually a calendar month, but a month-long period from September 15 through October 15 — with a 60-minute primetime special celebrating the most renowned Hispanic athletes airing on both networks Monday, September 17 at 8 p.m.

The top 10 countdown is sponsored by Jack Daniel’s and Gillette and will include such legends as Roberto Clemente, Lionel Messi, Oscar de la Hoya, and the soon-to-be-retired Mariano Rivera. Athletes were ranked from an initial list of 50 athletes by a panel of journalists, entertainers, athletes and Hispanic community leaders. One Nación was produced in front of a live live audience in Los Angeles. The bilingual show will be hosted by ESPN Deportes’ Adriana Monsalve and SportsCenter anchor Max Bretos and features special guests unveiling the countdown.

In the social sphere, Gillette is sponsoring a live Twitter fan vote encouraging fans to choose between the number one and number two athletes while discussing the countdown, while Jack Daniel’s will sponsor a recap of the top ten during the show as the top athletes are revealed. Both brands will also be integrated through different live events and programs scheduled for the rest of Hispanic Heritage Month, including vignettes featuring Hispanic athletes such as Carmelo Anthony, Sergio Romo, Victor Cruz, and Omar Gonzalez.

New Career Opportunities Daily: The best jobs in media.

Iceland is returning to screens with a new brand strategy and strapline, “Maybe it’s time we met”.

Channel 4’s chief executive, David Abraham, has provided a passionate defence of public service broadcasting and the “very deliberate plurality of models” within British television. Read his closing comments to this week’s Royal Television Society conference.

Nivea, the cosmetics brand, is asking social media users to post their ‘outfit of the day’ or ‘#OOTD’ online, in a campaign to promote its London Fashion Week collaboration with designer Giles Deacon.

IFA Berlin is the global technology show that gives some of the biggest players in the industry a platform on which to launch and showcase the set of devices that will carry them into the key Christmas trading period. Here are my five key things I think you need to know.

Basically two years to the day that he joined Arnold’s Boston office in a new position called chief commercial officer, Dave Dugan has left the agency according to those in the know. Here’s a quick statement from an agency spokesperson: “”We wish Dave great success and look forward to working with him on innovative marketing platforms for our clients. We are using this opportunity to clarify our management structure and responsibilities, and will communicate the plan shortly.”

Dugan joined Arnold after spending time at the likes of Digitas and BzzAgent, and was tasked at his most recent gig with building “out current capabilities and identify opportunities to build new lines of business.” In addition Dugan worked on Arnold services including CRM, social, mobile and new biz efforts.

From what we’re hearing on the Spy line, Dugan is taking a position at the almighty social network that is Facebook. No confirmation yet, but we’re checking in and will keep you posted. From what the Arnold camp tells us, meanwhile, his position will not be replaced.

New Career Opportunities Daily: The best jobs in media.

The Marketing Agencies Association has voiced its support for Starcom MediaVest Group’s decision to resign its £20 million Premier Foods media account, after the food group asked for a “mutual investment” payment.

Harley-Davidson is continuing to use its “crowd-sourcing” strategy, this time for consumer input on the actual bikes that are getting the largest new model launch in the company’s history.

Under the plan, Harley-Davidson is rolling out eight new 2014 motorcycles featuring improved power and braking performance, voice-recognition phone and music and more dramatic styling. The new bikes will pass faster, stop quicker and see further at night, promises the Milwaukee-based company.

Project Rushmore, as it was dubbed, was confidential for three years, said chief marketing officer Mark-Hans Richer, as Harley-Davidson asked thousands of riders what they wanted in the next generation of bikes. But because of that secrecy, Harley-Davidson could not go quite full-throttle at crowd-sourcing creative as it has in the past under the structure set up by crowd-sourcing specialists Victors & Spoils in Boulder, Colorado.

Continue reading at AdAge.com