Mar
15
Mar
15
Dove’s Latest Campaign Turns Its Back on TikTok’s Bold Glamour Filter
Posted in: UncategorizedTikTok’s new Bold Glamour filter has been downloaded more than 16 million times since it launched last month. Dove is taking a stand against it and the unrealistic beauty standards it perpetuates in an influencer-led campaign from Ogilvy and David. Part of the long-running Dove Self-Esteem Project, the #TurnYourBack effort kicked off March 9 with…
Mar
15
SXSW 2023: Crescimento e inovação na Web 3.0 só é possível com Identidade digital
Posted in: Uncategorized
Todos os anos a futurista e pesquisadora Amy Webb sobe ao palco do SXSW (South by Southwest) para lançar o “Tech Trends Report”, um dos mais profundos e comentados relatórios quantitativos de tendências. Tive o privilégio de estar na plateia acompanhando a palestra e absorvendo as análises sobre inteligência artificial, robótica, tecnologias web3, cibersegurança, além …
Leia SXSW 2023: Crescimento e inovação na Web 3.0 só é possível com Identidade digital na íntegra no B9.
Mar
15
Watch the newest commercials from Chase, Lay’s, Apartments.com and more
Posted in: UncategorizedApartments.com’s Brad Bellflower character (Jeff Goldblum) is followed around by “suits” who attempt to make sure his claims are “legally indisputable.”
Mar
15
T-Mobile buys Ryan Reynolds-backed Mint for $1.35 billion
Posted in: UncategorizedReynolds will continue to make commercial appearances on the company’s behalf.
Mar
15
Inside the Future of MLB’s Marketing With New Creative AOR Wieden+Kennedy
Posted in: UncategorizedIn two suites at Game of 3 of the World Series in Philadelphia last November, Major League Baseball chief marketer Karin Timpone gave a glimpse into the future of the league’s marketing plans. In one suite sat some of baseball’s most outgoing rising stars–Cy Young winner Sandy Alcantara, budding TV personality Jazz Chisolm and Triston…
Mar
15
Inside TikTok's battle for brands and why some agencies feel left out
Posted in: UncategorizedThe hot social app is striking some deals directly with advertisers—sidestepping agencies.
Mar
15
Cinema ads beat TV, streaming and digital on attention, study finds
Posted in: UncategorizedStudy by Lumen finds cinema ads outperform TV, CTV and digital by four to seven times.
Mar
15
Why ChatGPT can’t save marketing—or marketers
Posted in: UncategorizedBeware of shiny objects.
Mar
15
How Procter & Gamble is re-investing in radio to find TV audiences
Posted in: UncategorizedRadio is helping the CPG giant find audiences linear TV no longer reaches at fraction of CTV cost.
Mar
15
The future of marketing—how women are prioritizing humanity, inclusion and philanthropy over profit
Posted in: Uncategorized3 ways brands need to reshape their relationships with consumers.
Mar
15
AI lessons from a creative director’s striking Midjourney portraits
Posted in: UncategorizedRupert Cresswell isn’t scared of robots. Well, maybe a bit.
Mar
15
The Ad Industry Is Failing Caregivers. Here’s How It Can Do Better
Posted in: UncategorizedFrom the well-meaning but hapless skateboarding foster dad depicted by British retailer John Lewis in its 2022 Christmas ad to the unconventional moms spotlighted in Johnson’s “The Other Mothers” spot, advertising has come a long way in representing the personal issues of modern families. For the people making those ads, it’s a different picture behind…
Mar
15
Has DEI in Global Marketing Improved? WFA Launches Census to Find Out
Posted in: UncategorizedThe World Federation of Advertisers (WFA) is calling on marketing and advertising professionals around the world to participate in its second census measuring the state of diversity, equity and inclusion (DEI) across the industry. It is the most comprehensive survey focused on DEI in global marketing, covering 33 markets worldwide and supported by 10 organizations,…
Mar
15
When Good Brands Make Bad Products: Inside the Museum of Failure
Posted in: UncategorizedPerfection is out. We want our heroes flawed, our romantic comedies realistic and our images un-retouched. But does this mean the world’s biggest brands are ready for a traveling exhibit called the Museum of Failure that showcases their unloved products? “No,” laughed Samuel West, the project’s founder and an organizational psychologist by trade. “Nobody wanted…
Mar
15
This CSO Partners With Founders of Color to Develop Brands
Posted in: UncategorizedBeing a chief strategy officer is the most fun Martin Ekechukwu has had in a long time. Ekechukwu leads strategy for A-Frame Brands, a Los Angeles-based holding company that builds solutions for underrepresented and underserved groups. It launched Kinl? Skincare with Naomi Osaka and baby care line Proudly with Gabrielle Union and Dwyane Wade. Being…
Mar
15
ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs
Posted in: UncategorizedWhen IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe–paired with human editors–against internal and external teams of copywriters to write digital content for financial clients. Each team’s results…
Mar
15
Infographic: The Time Is Right for Private-Label Brands to Sway Shoppers
Posted in: UncategorizedHigh inflation has made buying everyday goods–from yogurt and ketchup to trash bags and laundry detergent–more taxing on households across the country. As a result, a growing number of shoppers are reaching for store brands, also known as private labels, to help ease the cost of keeping their refrigerators full and pantries stocked. Last year,…
Mar
15
SXSW 2023: “Web3 não passa de uma buzzword de marketing para justificar golpes, fracassos e fraudes”
Posted in: Uncategorized
Molly White iniciou sua carreira como engenheira de software, mas sua experiência como editora voluntária e administradora da Wikipedia desde 2012 ajudou-a a desenvolver habilidades de escrita e pesquisa, além de um olhar crítico para identificar informações incorretas, imprecisas ou tendenciosas. Foi com esse radar ligado que Molly ficou conhecida por seu site, Web3 Is …
Leia SXSW 2023: “Web3 não passa de uma buzzword de marketing para justificar golpes, fracassos e fraudes” na íntegra no B9.
Mar
15
TikTok considers splitting from ByteDance if proposal with US fails
Posted in: UncategorizedA divestiture, which could result in a sale or initial public offering, is considered a last resort.
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