Jun
20
McCann New York’s ‘ADLaM’ for Microsoft wins Design Grand Prix
Posted in: UncategorizedThe agency helped digitize a West African language to preserve the culture of its speakers.
Jun
20
How Danone and Discover Are Supporting Diverse Publishers
Posted in: UncategorizedConsumer packaged goods brand Danone North America and credit card firm Discover have joined advertising platform Kargo’s Multicultural Content Amplifier (MCA) Program to drive more media spend toward diverse-owned publishers, beginning members of the Black Owned Media Equity & Sustainability Institute (Bomesi). Kargo’s program, which will launch July 1, offers diverse-owned publishers a mix of…
Jun
20
McCann Worldgroup aims to close the gender gap in creative leadership
Posted in: UncategorizedMcCann Worldgroup’s Ambition Collective is offering participants mentorship and opportunities for advancement.
Jun
20
Gannett Sues Google, Accusing It of Dominating the Ad Market
Posted in: UncategorizedThe country’s largest newspaper chain said that Google’s power over ad technology has contributed to the decline of local news.
Jun
20
The Speed of Culture Podcast: How Failing Fast Drives Success
Posted in: UncategorizedBarstool Sports is a prominent name in the media realm. The company has experienced an astonishing 4,000% growth in both revenue and audience since its founding in 2003. It has expanded from five to 220 million unique blogs worldwide and increased its workforce from 12 to 400 employees. Despite this extraordinary growth, Barstool Sports has…
Jun
20
The Speed of Culture Podcast: How Failing Fast Drives Success
Posted in: UncategorizedBarstool Sports is a prominent name in the media realm. The company has experienced an astonishing 4,000% growth in both revenue and audience since its founding in 2003. It has expanded from five to 220 million unique blogs worldwide and increased its workforce from 12 to 400 employees. Despite this extraordinary growth, Barstool Sports has…
Jun
20
Why brands must invest in journalism before it’s too late
Posted in: UncategorizedSupporting quality reporting can be the next leaf in marketers’ environmental, social and governance portfolios.
Jun
20
A Big Idea: “Non-Mineable Land” Inside of Minecraft
Posted in: UncategorizedMinecraft is the best-selling game in the world. The game teaches players, primarily children, to mine and build whole worlds out of raw materials. Naturally, the raw materials must be secured under duress. A game needs tension, and Minecraft has it. What it does not have is a means to teach players that raw materials […]
The post A Big Idea: “Non-Mineable Land” Inside of Minecraft appeared first on Adpulp.
Jun
20
Brave Commerce Podcast: Creating Quality Products to Stand the Test of Time
Posted in: UncategorizedIn this episode of Brave Commerce, Gonzalve Bich, CEO of BIC, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about developing a high-quality product. At the top of the episode, he attributes his success as a business leader to being open to understanding and exposing himself to perspectives other than his own. In alignment…
Jun
20
Google and Omnicom strike generative AI deal to bring text and image creation to advertising
Posted in: UncategorizedPartnership brings new tools for text and image creation to advertising with copyright protections.
Jun
20
11:11 Media Is Manifesting a New Wave of Storytelling
Posted in: UncategorizedWhen you think of pop culture over the last few decades, many iconic moments were defined by one person: Paris Hilton. Now, Hilton is playing by her own rules by redefining storytelling and social impact through the media company she founded with Bruce Gersh called 11:11 Media. The Creative Collective’s Mission to Cultivate Culture 11:11…
Jun
20
Google and Omnicom strike generative AI deal to bring text and image creation to advertising
Posted in: UncategorizedPartnership brings new tools for text and image creation to advertising with copyright protections.
Jun
20
Digital ads with higher engagement tied to lower carbon emissions, study finds
Posted in: UncategorizedAn ad viewed twice as long produces two-thirds fewer emissions, according to new research out of Magna.
Jun
20
PepsiCo’s Rockstar Energy Taps Stormzy Ahead of Digital European Push
Posted in: UncategorizedCANNES, France — Energy drink Rockstar is set to enlist a number of musicians as brand ambassadors to grow its consumer base. The first has been revealed as Mercury Prize artist Stormzy, who will headline the main stage for its digital, in-app concert experience. The PepsiCo brand will premiere its in-app concert experience on Spotify…
Jun
20
Digital ads with higher engagement tied to lower carbon emissions, study finds
Posted in: UncategorizedAn ad viewed twice as long produces two-thirds fewer emissions, according to new research out of Magna.
Jun
20
How Pfizer Aims to Build Its Brand Post Pandemic
Posted in: UncategorizedCANNES, France — Since the pandemic, Pfizer had become a global household name thanks to its input into the Covid-19 vaccine. Producing thousands of medicines and healthcare products, the company is now taking on a strategy to grow its brand recognition under its first-ever CMO, Andreas Panayiotou. Panayiotou joined in September 2022 and aims to…
Jun
20
See how Maximum Effort Channel on Fubo is messing with ad breaks
Posted in: UncategorizedVoiceovers are delivered in a whisper in spots for Autodesk, Mint Mobile and Betty Buzz airing during “Bedtime Stories with Ryan” on the new channel.
Jun
20
Cannes Lions 2023: Brasil tem 4 comerciais no shortlist de Film; Argentina concorre com 3
Posted in: Uncategorized
A tradicional categoria de Film revelou seus finalistas em Cannes Lions 2023. Confira abaixo os selecionados do Brasil e da Argentina, únicos países da América do Sul no shortlist. ?? Brasil PET LIES PETLOVE DAVID, Sao Paulo BRAZIL CARL SAGAN’S MESSAGE UN GLOBAL COMPACT ALMAPBBDO, Sao Paulo / BOILER FILMES, Sao Paulo BRAZIL BUSCAPÉ. BACK …
Leia Cannes Lions 2023: Brasil tem 4 comerciais no shortlist de Film; Argentina concorre com 3 na íntegra no B9.
Jun
20
Cannes Lions 2023: outdoor que gela Heineken é o representante brasileiro na categoria Creative Business Transformation
Posted in: Uncategorized
O projeto da agência Le Pub para Heineken (assista abaixo) é o único do Brasil no shortlist de Creative Business Transformation em Cannes Lions 2023. A categoria busca premiar ideias transformam a forma como as empresas se organizam, como as pessoas trabalham e como os clientes interagem com elas. Criação de novos produtos e serviços, …
Leia Cannes Lions 2023: outdoor que gela Heineken é o representante brasileiro na categoria Creative Business Transformation na íntegra no B9.
Jun
20
Cannes Lions 2023: dois cases brasileiros no shortlist de Creative Commerce
Posted in: Uncategorized
Creative Commerce é uma categoria de Cannes Lions que busca premiar a abordagem inovadora e criativa para comércio online e offline, soluções de pagamento e jornadas transacionais. Os trabalhos precisam demonstrar como a inovação e a otimização em qualquer ponto da jornada do cliente de ponta a ponta foram capazes de aumentar do envolvimento do …
Leia Cannes Lions 2023: dois cases brasileiros no shortlist de Creative Commerce na íntegra no B9.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.