When It Comes to Driving Sales, Social Commerce Wins Over the Super Bowl for Gopuff

The instant commerce industry–made up of companies promising groceries and other essentials delivered in 30 minutes or less–has taken convenience to the next level, fulfilling consumers’ wants and needs in mere minutes with just a few clicks. During Adweek’s Commerceweek, Daniel Folkman, svp of business at the instant commerce company Gopuff, talked delivering convenience with…

Nielsen and Comcast extend data deal for advanced audiences and the largest local markets

Comcast’s NBCUniversal executives have been highly critical of Nielsen, but the data agreement survives.

‘Partnership Is a Multiplier’: 9 Execs on How CMOs Can Foster Better Agency Relationships

One of the most important reasons agency CEOs flock to Cannes each June is for their clients. It’s an opportunity to wine and dine with countless partners, build bonds and secure current–or even new–business. But not all clients are alike–some value their agency partnerships as extensions of their own teams, while others are notorious cost-cutters…

Watch live at 11:30 a.m. EDT: IPG Mediabrands sustainability chief on bringing the media supply chain to net zero

Martin Bryan discusses the necessity of reducing carbon emissions, the importance of unified measurement and how purpose and profit can work together.

Agencies owned or run by white execs jump to 90%, 4A's diversity report finds

Survey shows diversity actually worsened in some areas, such as creative, last year.

How TV Writing Became a Dead-End Job

The writers say Hollywood studios are increasingly limiting their roles in television productions, highlighting a trend for white-collar workers.

Top 5 AI marketing activations to know about right now

This week, Ad Age looks at a Women’s World Cup ad, a “Barbie Girl” mashup and more.

Publicis Groupe CEO on Acquisition Rumors, AI’s Benefits and Challenging Google

“We went through a very painful and tough transformation that is definitely paying off today,” Publicis Groupe global chief executive Arthur Sadoun told Adweek, as he reflected on the path that has led the advertising agency network to organically outperform its competitors in recent years. The group, which owns ad businesses such as Sapient, Leo…

Publicis increases organic growth guidance for the year despite ‘persistent macroeconomic uncertainties’

Arthur Sadoun speaks with Ad Age as Publicis posts 7.1% organic growth for second quarter.

Barbie-Mania has taken over the world – and the internet!

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ALLDAYEVERYDAY Has Heart, Brains & Nerve

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Heart, Brains & Nerve was founded by Nathan Skillicorn to represent unique and innovative global talent for the commercial advertising and enterta

Havas creative agency Battery expands footprint with office in Shanghai

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Industry Veteran, Paul Lin, to Lead Office

Google Tests A.I. Tool That Is Able to Write News Articles

The product, pitched as a helpmate for journalists, has been demonstrated for executives at The New York Times, The Washington Post and News Corp, which owns The Wall Street Journal.

Sustainability in Barbie Land: ThredUP Taps the Film’s Costume Designer for Barbiecore Collection

While most of Barbie’s world is made of fossil fuel-derived plastics, thredUP wants fans to ditch new–often petrochemical-based–Barbiecore fast fashions in favor of a more sustainable way to participate in the hot pink trend: secondhand shopping. The online thrift store is working with Jacqueline Durran, the new film’s Oscar-winning costume designer, to put together a…

Microsoft Charges $30 Monthly Fee for Its GenAI Tools, Expanding Revenue Streams

Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced yesterday. The price tag on its generative AI features would add a significant revenue stream and present an upsell opportunity for the company’s Office subscription revenue….

Havas creative agency Battery expands footprint with office in Shanghai

none

admovers

Industry Veteran, Paul Lin, to Lead Office

Havas creative agency Battery expands footprint with office in Shanghai

none

admovers

Industry Veteran, Paul Lin, to Lead Office

Reimagining Celebrity Partnerships: Activism With Influential Parents

Why would a celebrity with millions of followers want to bare all (quite literally) to work with a formula company? The answer is radically simple: There is nothing more universally humbling than feeding a baby. For those who aren’t familiar, the contentious space of baby formula is a category riddled with parent-shaming opinions on what…

These Agencies Prioritized Sending Early-Career Creatives to Cannes

The Cannes Lions Festival has, historically, been a place where senior-level agency employees congregate to drink, network and vie for awards. Attending the event is harder for early-career advertisers. Budgetary concerns, and the sheer lack of relevant on-site opportunities for young people, create a barrier. Some agencies and third-party industry organizations are pushing back on…

ALLDAYEVERYDAY Has Heart, Brains & Nerve

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Heart, Brains & Nerve was founded by Nathan Skillicorn to represent unique and innovative global talent for the commercial advertising and enterta