Jul
20
‘Partnership Is a Multiplier’: 9 Execs on How CMOs Can Foster Better Agency Relationships
Posted in: UncategorizedOne of the most important reasons agency CEOs flock to Cannes each June is for their clients. It’s an opportunity to wine and dine with countless partners, build bonds and secure current–or even new–business. But not all clients are alike–some value their agency partnerships as extensions of their own teams, while others are notorious cost-cutters…
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