Aug
09
Watch the newest commercials from Geico, Jack in the Box, Arm & Hammer and more
Posted in: UncategorizedPaul Lieberstein (Toby Flenderson from “The Office”) makes a cameo appearance in the latest from Jack in the Box.
Aug
09
Does Information Affect Our Beliefs?
Posted in: UncategorizedNew studies on social media’s influence tell a complicated story.
Aug
09
Loki and Michael Scott Walk Into a McDonald’s: Brand Serves Up Iconic TV and Film Orders
Posted in: UncategorizedGeorge Costanza in Seinfeld treats his date to a Big Mac, while The Office boss Michael Scott loves a Filet-O-Fish. Troy Dyer in Reality Bites enjoys a Quarter Pounder with cheese, and the characters in I’m Not Rappaport are “exceedingly fond of McNuggets.” Even fictional characters in TV and movies eat McDonald’s sometimes. The brand…
Aug
09
Cadillac reveals first electric Escalade with help from Big Boi and Simu Liu—behind the campaign
Posted in: UncategorizedA new campaign includes a Times Square takeover, hyping a vehicle that won’t be out until next year.
Aug
09
Exclusive: Netflix Closes First Upfront Season, Doubles Ad Tier Monthly Active Users to 10 Million
Posted in: UncategorizedNetflix is officially crossing the upfront finish line for the first time. Adweek has exclusively learned the company has closed its first upfront and doubled its monthly active users globally to more than 10 million ad tier users. In May, the company announced its ad tier had nearly 5 million global monthly active users. For…
Aug
09
Dentsu Media’s Americas CEO Doug Rozen exits amid reorg that will shift 1,000 U.S. staffers into different departments
Posted in: UncategorizedThe realignment will not come with staff cuts, according to Michael Komasinki, who holds the dual roles of Dentsu Americas CEO and Merkle Global CEO.
Aug
09
Fancy Feast Threw a Party for Cat Lovers Who Don’t Usually Meet IRL
Posted in: UncategorizedLast year, cat food brand Fancy Feast hosted a restaurant pop-up called Gatto Bianco, where people could eat like their feline companions. After garnering buzz among cat lovers, the brand’s marketing team faced a daunting challenge. “How are we gonna top that for 2023,” recalled senior brand manager Amanda Zaydman. Its answer: in celebration of…
Aug
09
MSG TikTok conspiracy theorist spreads misinformation on behalf of Ajinomoto
Posted in: UncategorizedTongue-in-cheek campaign aims to dispel misconceptions surrounding MSG.
Aug
09
Intuity Medical and Agency of Record, Cutwater, Simplify Glucose Monitoring with Distinctive Campaign
Posted in: Uncategorized
digital
Health & Beauty
Intuity Medical and Cutwater Launch All-New Brand Platform and National Campaign for the POGO Automatic®
Aug
09
Salesforce’s AI-Focused Brand Campaign Has a Lot of Questions
Posted in: UncategorizedSalesforce is not new to artificial intelligence (AI), having used the technology through its platform in various ways for the last decade. But, as with most tech companies, it has faced a surge in interest from customers in recent months, asking about the potential and pitfalls of generative AI (GenAI). Those questions are now part…
Aug
09
Billie made a board game about the impossible expectations women face every day
Posted in: Uncategorized‘No Worries If Not!’ challenges players to navigate ‘Judgment Junction,’ ‘Smile More Street,’ ‘Self Doubt Spiral’ and more.
Aug
09
Weed Edibles Brand Spoofs Big Pharma in SNL-Style Ad
Posted in: UncategorizedAnyone who has suffered from tennis ankle, air guitar back, scrolling finger or bicycle seat butt can relate to a character named Randy Falcon, the star of a new ad campaign for cannabis brand Cheeba Chews. Except those are fake ailments, with Falcon appearing as an accident-prone comedic narrator in a long-form video inspired by…
Aug
09
McDonald’s new meal celebrates its pop culture cameos—including ‘Loki,’ 'Seinfeld' and more
Posted in: UncategorizedThe As Featured In Meal is tied to the upcoming season of Loki and celebrates the chain’s past pop culture cameos.
Aug
09
Hyper-Realistic CGI Ads Are Taking Over Your City, And Your Timeline
Posted in: UncategorizedA giant Barbie towers over Dubai’s business district, unfixing her long limbs from a plastic Mattel box as high as the Burj Khalifa skyscraper. Meanwhile, in London an underground carriage adorned with eyelashes rolls into a station, coating them with a lick of Maybelline’s “Lash Sensational” mascara on the way. These aren’t real ads, they’re…
Aug
09
Why Brands Like Reformation, Peak Design and Ettitude Are Showing Up on a Carbon Accounting App
Posted in: UncategorizedA new feature on carbon accounting app Commons steers people toward more sustainable brands, encouraging swaps to lower their overall climate impact. Commons, which connects to peoples’ financial institutions to track the carbon emissions related to each purchase, highlights brands that maintain a Climate Neutral certification–demonstrating that they’ve measured and reduced their carbon emissions and…
Aug
09
How the Tampa Bay Buccaneers are turning retro uniforms into a sub-brand
Posted in: UncategorizedThe return of the ‘creamsicle’ and Bucco Bruce is not a throwback, execs say.
Aug
09
Can a Creative Agency Reshape Portland?
Posted in: UncategorizedLike any other city, Portland, Oregon exists beyond its borders as the image others project from it. If that tableau features alabaster creatives in thrift-store ensembles pedaling tall bikes from their afternoon coffee shop to their evening’s craft brewery, that’s what visiting outsiders will expect. If Portland’s name is tied to a stream of images…
Aug
09
How Malibu rum is turning summer from a season to a mindset
Posted in: UncategorizedMalibu marketing VP Matt Foley talks about playing to the brand’s strengths, including two remakes of ‘Escape (The Pina Colada Song).’
Aug
09
Advertising and alcohol—why a Gen Z creative thinks the industry should sober up
Posted in: UncategorizedHow to have better conversations and make better connections when you aren’t drinking
Aug
09
Gaming-Ready Mini PCs – The Khadas Mind RX 7600M XT Works with an External GPU
Posted in: Uncategorized
(TrendHunter.com) The Khadas Mind RX 7600M XT mini gaming PC is a compact piece of computing equipment engineered with the needs of players in mind to help them enjoy their choice of title.
The computer is…
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