The parent company for The Enquirer, the tabloid now famous for its ties to former President Donald J. Trump, has tried repeatedly to sell the publication. It hasn’t been easy.
Agency: R K Swamy Limited, Kolkata
Client: P C Chandra Jewellers
Account Director & Brand Strategy Director: Santanu De
Creative Director: Biswarup Nath
Art Director: Swarup Pramanik
Copywriter: Purbasha Sana
Studio Artist: Nesar Ahamed
Studio Artist: Susanta Biswas
Brand supervisor: Kinkini Bhattacherjee
Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher inventory, new data from the demand-side platform (DSP) Adform reveals. When buyers test alternative identifiers, like ID5, UID2, RampID, or a whole host of…
Last year, global ecommerce sales totaled nearly $6 trillion and are expected to grow 10% this year. People expect nothing but the best shopping experience every time, and expectations increase every time they experience something better. This represents a sharp departure from how commerce has traditionally been approached–as a mere transaction after all the creative…
AI continues to drive Meta’s year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year, Meta CEO Mark Zuckerberg said during the Q1 2024 earnings call. Meta, the parent company of Instagram and Facebook, reported a 27% increase in revenue, reaching $36.5 billion compared to $28.6 billion in 2023. Advertising…
A Miami Herald correspondent, he powered a team that won a Pulitzer Prize for investigative reporting and helped snare three other Pulitzers for the paper.
Prolific actor Owen Wilson has a new gig, and at first glance, it may seem like he’s playing tech entrepreneur Steve Jobs, complete with the trademark black turtleneck and PowerPoint presentation in front of a cheering crowd. “Every once in a while, a revolutionary product comes along that changes everything,” Wilson tells a rapt audience…
The owner of Facebook, Instagram and WhatsApp continued to grow, even as it said it would spend billions of dollars more on artificial intelligence.
Meta Platforms saw advertising revenue grow to $35.6 billion during the first quarter of 2024. That’s up 27% compared to the same three-month period last year. Following chief executive Mark Zuckerberg’s cost-cutting “year of efficiency,” which involved mass layoffs, the parent company of Facebook, Instagram and WhatsApp now has 69,329 employees, down 10% compared with…
The owner of Facebook, Instagram and WhatsApp continued to grow, even as it said it would spend billions of dollars more on artificial intelligence.
The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets–the U.S. and Canada in the Americas and France and the U.K. in Europe. The luxury jewelry brand operates 49 retail stores globally, and at more than 300 authorized locations…
Listeners are tuning out. Sponsorship revenue has dipped. A diversity push has generated internal turmoil. Can America’s public radio network turn things around?
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A Adobe lançou o VideoGigaGAN, um modelo generativo de inteligência artificial capaz de melhorar a resolução de vídeos em até oito vezes. Desenvolvido pelos pesquisadores da Adobe, o VideoGigaGAN promete superar outros métodos de Super Resolução de Vídeo (VSR), oferecendo detalhes mais finos sem introduzir distorções visuais comuns em outros modelos. ? Equilíbrio entre qualidade …
Leia Adobe divulga projeto de IA que transforma vídeos desfocados em HD na íntegra no B9.
Listeners are tuning out. Sponsorship revenue has dipped. A diversity push has generated internal turmoil. Can America’s public radio network turn things around?
There’s a wide range of messy and emotional territory covered in just shy of three minutes in a new campaign from a legacy Swedish brand called Lindex. It’s a multigenerational story, centered on a mother-daughter rite of passage, that flows from the combative teen years to the relative contentment of middle age, weaving in the…
As Tesla’s sales slide, insiders say it left creative ideas on the cutting-room floor without allowing its nascent marketing team to launch its first significant marketing campaign Investors were enthusiastic when founder and chief executive Elon Musk declared the business was set to “give advertising a go” having eschewed it for 20 years. However, 10…
Pack away those tired cookie crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has given cookies since it first promised to phase them out in 2020. The next year, it pushed the date back to 2023,…
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