Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook service, it has seen a notable uptick in video inventory due to the rise…
In 2023, $247 billion–17.6% of U.S. online sales revenue–was lost to returns, versus the 14.5% return loss for items bought in stores. Once seen as an enticing benefit to attract customers (and keep pace with Amazon), free shipping and returns quickly became the norm for ecommerce. There was a cost to keeping these free, of…
When it comes to planning outfits for music festivals or themed events, many of us seek inspiration from Pinterest. This year, the platform had activations at Coachella for both weekends, bringing our mood boards and visions to life. During the music festival in April, Pinterest introduced a unique experience at Coachella called the Pinterest Manifest…
Yahoo Advertising struck a data-sharing deal with retail media network Kroger Precision Marketing, ADWEEK can exclusively reveal. This will let advertisers target the national grocer’s audiences programmatically through Yahoo’s demand-side platform. The partnership marks KPM’s second DSP partnership since last fall and ushers in a new focus on commerce media for Yahoo Advertising. It is…
For the first time, China has more than 100 incarcerated writers, and Israel and Russia entered the list of the 10 countries with the most imprisoned writers.
Five-time Grammy winner Mike Post has composed the music for the best-known TV shows of the last two generations, including The Rockford Files, Magnum, P.I. and L.A. Law. But a singular moment in his career came when producer Dick Wolf called him about Law & Order, for which Post had just written the title theme….
Longtime friends and collaborators Martin Short and Steve Martin have earned multiple Emmy Awards and Golden Globe Awards nominations for playing perpetually bickering friends in Hulu series Only Murders in the Building. Now the duo brings the same dynamic to the first commercial work they’ve done together, in agency BBDO New York’s debut campaign for…
The tanned and shredded “lifestyle guards” in High Noon’s new ads will reinflate your float, restock your cooler and retrieve your errant football. Hammock fail? The guys are on it. Grilling mishap? They appear instantly with extra provisions. The new campaign, from longtime agency of record Preacher, keeps the sun-soaked vibe of earlier marketing for…
The beautiful people cruising around Majorca on a 60-foot yacht know exactly what they want in a new Ketel One Botanical campaign–namely, pulpy novels, breezy relationships, unlimited bocce and skilled bartenders. The cinematic 30-second spot–with a stunning golden hour setting, groovy background music and a smidge of Wes Anderson-style eccentricity–uses the characters to try to…
The beautiful people cruising around Majorca on a 60-foot yacht know exactly what they want in a new Ketel One Botanical campaign–namely, pulpy novels, breezy relationships, unlimited bocce and skilled bartenders. The cinematic 30-second spot–with a stunning golden hour setting, groovy background music and a smidge of Wes Anderson-style eccentricity–uses the characters to try to…
Advertising is a parasite that depends on the blood of its host—news and entertainment content—for its survival. When the body or in this case the media industry is sick, the parasite too will suffer. This is the conclusion, although not the language, of Mike Follett, managing director of eye-tracking company Lumen Research (and a former […]
The post When Content Degrades and Distracts, Advertising Suffers Too appeared first on Adpulp.
Today, 100 chief marketing officers (CMOs), along with rising stars, academics and other C-suite execs, will convene at ADWEEK’s annual Marketing Vanguard Summit in Chicago to discuss how to navigate an industry in flux. With the brightest marketing minds gathered in one room, speakers will engage as “provocateurs,” setting the agenda for discussions with bold…
T-Mobile Advertising Solutions dove into its first IAB NewFronts with a focus on retail media and streaming, as well as a plan to reach 240 million consumers and marketers through its screens. The company kicked off its announcement of broader T-Mobile Advertising offerings at Moonlight Studios in New York by declaring that it is starting…
T-Mobile Advertising Solutions dove into its first IAB NewFronts with a focus on retail media and streaming, as well as a plan to reach 240 million consumers and marketers through its screens. The company kicked off its announcement of broader T-Mobile Advertising offerings at Moonlight Studios in New York by declaring that it is starting…
When you’re about to become a parent for the first time, even strangers will go out of their way to offer encouragement and support. Our grizzled general contractor from South Jersey would sit me down daily to discuss what Mona and I were about to experience. This outpouring of love from unexpected places should serve…
In an upfront where buyers are focused on sports and artificial intelligence, Samsung Ads is looking to score big. At its 2024 IAB NewFronts presentation Tuesday, Samsung Ads, Samsung Electronics’ advertising arm, announced several innovations, including a new lineup of sports, music, family and entertainment content on its FAST (free ad-supported streaming television) service, Samsung…
In an upfront where buyers are focused on sports and artificial intelligence, Samsung Ads is looking to score big. At its 2024 IAB NewFronts presentation Tuesday, Samsung Ads, Samsung Electronics’ advertising arm, announced several innovations, including a new lineup of sports, music, family and entertainment content on its FAST (free ad-supported streaming television) service, Samsung…
In an upfront where buyers are focused on sports and artificial intelligence, Samsung Ads is looking to score big. At its 2024 IAB NewFronts presentation Tuesday, Samsung Ads, Samsung Electronics’ advertising arm, announced several innovations, including a new lineup of sports, music, family and entertainment content on its FAST (free ad-supported streaming television) service, Samsung…
Selling creativity in large multinational companies can often be a laborious challenge. There is always pressure from the C-suite to maximize return on investment. And that’s before we even get to the age-old subjectivity challenge–everyone in the business feels entitled to an opinion when it comes to a piece of creative work, whereas they’d rarely…
Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of sports, news and live events. The company, which houses more than a dozen editorial brands including the New Yorker, GQ, Vogue and Wired,…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
