Hasta La Creative!

Invade their airspace.

Advertising Agency: Leo Burnett Melbourne, Australia
Creative Director: Jason Williams
Art Director: David Poncedeleon
Copywriter: Andrew Woodhead
Published: January 2008

Invade their airspace.

Advertising Agency: Leo Burnett Melbourne, Australia
Creative Director: Jason Williams
Art Director: David Poncedeleon
Copywriter: Andrew Woodhead
Published: January 2008

If only every child could escape sexual abuse.

Advertising Agency: SERVE, Milwaukee, USA
Creative Director: Gary Mueller
Art Directors: Laure Arthur, Jody Spychalla
Copywriter: Morgan Kuchnia
Photographer: Jeff Salzer
Other additional credits: Sara Dahmen, Heather Aldrich
Released: 2007

Bring child sexual abuse out in the open.

Advertising Agency: SERVE, Milwaukee, USA
Creative Director: Gary Mueller
Art Directors: Laure Arthur, Jody Spychalla
Copywriters: Morgan Kuchnia, Jon Krill
AEs: Sara Dahmen, Heather Aldrich
Photographer: Jeff Salzer
Printing: BP Graphics
Released: 2007

(TrendHunter.com) Trend Hunter and Jeremy Gutsche were featured on Entertainment Tonight on Friday. Jeremy was introducing ET’s viewers to some of the latest gadgets from Trend Hunter’s CES 2008 coverage and recent submissions from our global audience.

The TrendHunter.com url only flashes on the screen for a brief …

(TrendHunter.com) I’m not even sure what to say about this. According to the makers of FpsBrain, a new energy pill, “Electronic sports is becoming more and more professional.” That being said, they though it made sense to pay more attention to the hardcore gamer by forcing their sleep-deprived bodies to continue to w…

Did you just pass all those stores without even browsing? That’s not like you at all.

Advertising Agency: Extreme Group, Halifax, Canada
Creative Directors: Shawn King, Anthony Taaffe
Art Director: James Rothenburg
Copywriter: Jason Thomas
Production Designer: Sharon Alexander
Account Executive: Byron Richards

Winter Ready.

Advertising Agency: Publicis Romania
Creative Director: Razvan Capanescu
Art Director: Bogdan Nestor
Copywriter: Mihai Ion
Photographer: Cosmin Gogu
Published: December 2007

As much as I enjoy them, it’s refreshing to see travel/hotel advertising without Shatner or that gnome. Renaissance Hotels, cleverly referencing their namesake, has created a new series of print ads in which they’ve taken classic Renaissance paintings like Botticelli’s The Birth of Venus and Leonardo’s The Last Supper and re-created with a hotel flair. The references to real-life hotel features adds a nice touch and takes it beyond a simple parody. The background of the venus is inspired by a pool at Renaissance Orlando Resort at Seaworld while the the portico below echoes the arches on the facade of the Renaissance Hamburg Hotel. The art historian in me wants to balk, but the execution is well-done and shows a definite appreciation of the original artwork. I’m enjoying them.

Equally interesting is their website which carries on the “renaissance” mentality beautifully. The images have hotspots bringing up more details like hotel amenities and even cocktail recipes & wine pairings. The site kept my attention for a few minutes, and even had a random and enjoyable surprise here and there. In a market where hotels and cheap often tend to go hand-in-hand, it’s always interesting to see hotel advertising in general-market channels going the other way with their message.

via

Technorati Tags: advertising, hotel, renaissance, Beyond Madison Avenue

Asia. One week to figure out all we have in common.

In French, a chopstick is called a “baguette”.

Advertising Agency: DDH, Bordeaux, France
Creative Director: Christophe Pernaudet
Art Director: Thomas Birch
Copywriter: Serge Legrand
Photographer: Sébastien Cottereau
Account Directors: Jean-Marc Dupouy, Géraldine Bertrand
Published: January 2008