Hasta La Creative!

A while back I started to notice quite a bit of cool viral marketing going on for the next Batman movie, The Dark Knight. We’re talking microsites galore and massive user participation. On one microsite, users were asked to answer location-specific questions from across america to reveal a phrase. Then, after that, there was a chance to send in a photo of yourself dressed up as the Joker.

Today, over on FirstShowing.net, all of the previous viral marketing attempts have been chumped, big time. It appears that now the people behind this marketing campaign has taken their execution to a new level — physical items.

On December 3rd a new page appeared at whysoserious.com/steprightup with a hammer game and some teddy bear toys. Each toy had an address on it located in a number of cities around the US. The note on the game told people to go to that address and say their name was “Robin Banks” (get it, “Robbing Banks”) and they’d get something there. It was first come, first serve, and each location was a bakery. What they were given was a cake with a phone number written on it. Now here’s the best part: inside the cake was an evidence bag (complete with Gotham City Police printing) that contained a cell phone, a charger, a Joker playing card and a note with instructions.

If you’re not following along, the lucky few to receive the cakes now have a cell phone that someone will call at a later time. In essence, Warner Bros. is creating their own Joker army.

Damn geniuses.

Some weird and wonderful work amongst the stuff that’s been awarded at this year’s AWARD and ADMA awards.

Big kudos to Saatchi and Saatchi New Zealand who picked up Agency of the Year, and to Tequila and Host, who had a number of winners peppered through different categories

It seems AWARD certainly hasn’t been easy-going with the pencils, and I’ve heard from one judge who confirmed that it was indeed “a tough year”.

Some of the categories are of course getting even more blurred. Mobile and innovative media? Should that be included here?

More work is spilling out into other sections, which is awesome. Mobile is crossing over into online (and vice versa), and integrated work is becoming the standard rather than the exception.

Hmm.

Well, below are the main winners in the categories that as of 2007, are currently known as “Interactive”.

(Compare to what won at Cannes in the Cyber category here.)

BRONZE – DIGITAL CAMPAIGN, SILVER – ONLINE AD
Only two banner executions picked up anything, and those were part of the follow-up Staedtler The Pen is Mightier than the Mouse campaign by Host.

BRONZE – WEBSITE
Nicely-told story of the Battle for the Bronchs done by Tequila

The black character does look a little like Allen Iverson, no?

BRONZE – MICROSITE
It almost looks like Tenacious D themselves had a hand in The Greatest Website in the World again by Tequila Australia

BRONZE – MICROSITE
Tight make-your-own-ad for Nike with Kimewaza Battle by Beacon Communications Japan

GOLD – ONLINE AND MOBILE GAME, SILVER – WEBSITE
ElectroCity by Rivet New Zealand is the kind of game you would have tried to get your school teacher to let you play instead of doing real work. Nicely crafted too.

BRONZE – INTERACTIVE VIRAL
Golden Compass Daemons by Tequila again. (You might have to dig deep into the Flash for it.)

BRONZE – OTHER DIGITAL MEDIA
And the Hallensteins Interactive Changing Room by Saatchi’s New Zealand which I believe also won in the newly-created Dressing Room Innovation Category

Over at ADMA, some of the big winners were the lovingly-crafted Home Sweet As by Host, the Aussie-as Ashes Viral by Tribal DDB and Clemenger Proximity picking up a big tick for “social networking” withV-Raw

A text only PDF of ADMA and AWARD winners can be found here and here respectively. And Campaign Brief, in a great move forward with digital technology, have actually got color pictures of the winners in their PDF round-up.

More work to be posted as we come across it.

Well done to those who won. To those who didn’t, we best get working for next year.

For those of you who don’t know, Snoop Dogg is a rapper. A gangsta, bitch-slapping-cop-killing rapper.
 
But Snoop, on top of this, is an artist with an amazing trayectory that has already surpassed hip hop, and he’s had the vision to collaborate with artists of all kinds.
 
Now, for a change, he recently released a hottt video. There are many like this one, I know, but this must be one of few I’ve seen that is so well executed.
 
Check the small details, like when the image repeats itself as the echo fades. Classic!.
 
And while we’re at it. The song is pretty damn cool too.
 
He’ll be coming to Chile soon, so those of you who are going, let me know how it was.

The neoliberal indoctrination of young economics students in universities around the world all starts with one textbook – N. Gregory Mankiw’s Principles of Economics.

Gattaca, War of the Worlds, The Lord of the Rings and Star Wars.
 
Only a few of the movies Yanick Dusseault has made his amazing matte paintings for.

Today I noticed that my website had climbed a few spots more than ussual in the Blogalaxia rank, which then led me to check my stats to find out that my web had been featured at the always awesome DesignYouTrust, a blog dedicated to showcase graphic design at its best around the world.
 
An absolute and total honor that leaves me more than happy with renewed energy to keep working.

Australian Creative magazine are again running their Hotshop award for 2007. This time they remembered to include “Digital/Interactive” in the official entry form!

It’s $110 an entry and entries close Jan 23, 2008 so plenty of time to get a sexy looking entry together. Last year there were around 11 interactive agencies who entered. Let’s see if we can boost that up for this year.

Long before organic grocery stores and hybrid cars, our grandparents led the kind of sustainable lifestyle that everyone from environmentalists to celebrities are now endorsing. As the world struggles with its ecological crisis, it’s time to look back at how the previous generations lived if we want to save the planet for the next.

What you can do by proyecting shadows.
 
Amazing.

If you were around my website in the last 4 or 5 days, you might have noticed that sometimes it appeared full, other times some posts were missing, then some comments and so on. I even think one or two posts were lost for good.
 
The thing is after some conversations with my hosting provider and their really good attention, en theroy my website is now fully functional as it should be. No missing contents, no bugs, no nothing. Or at least it should.
 
So to all of you who saw my website pop up differently every time you went into it, my appologies, and if you have a comment, complaint, advice, etc. Don’t hesitate to leave a comment to this entry.
 
Much love everyone and thanks for visiting my website.