The Canadians have creeped me out.

Holy jumping bass! I know I must be way, way late to the conversation about this campaign but, sweet baby peas, this made me jump right out of my chair.

I had heard tale of a campaign from the big, snowy that made Safe Happens look like an Archie comic, but  I just ran across it today. What say ye people? Horror film or effective ad? I’ll go first. Generally, I don’t go for the gore. But I have to admit these do change my thinking about safety. Or, at least, they really have made me think about safety. Somehow that gets me over the "taste’ hump.

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