(TrendHunter.com) Advertising and product placement have long seeped into our everyday life; from the bus we ride to the music video we see. The Packaging Lights by designer Anke Weiss show the transformation of a mass-product into a unique advertising platform. Packaging, which traditionally aims to support and prom…
(TrendHunter.com) This is some of the cutest kid furniture I have seen. The puzzle design is very attractive and right in sinc with the current trend in furniture design to minimize the space occupied by it. The smart-looking P’kolino Klick line of children furniture combines workspace and a storage place for the k…
Advertising Agency: Partners Lisboa, Portugal
Creative Directors: Lourenço Thomaz, Susana Sequeira
Art Director:Maria João Andrade
Copywriter: Pedro Lima
Illustrator/Digital Artist: Aaron Padin
At SXSW, SocialThing! is making its debut.
Can you imagine working here? The Red Bull head quarters has a video wall, “floating†stairs or, the best alternative, slides to get down a floor! Check out the pictures. The whole place is designed to encourage interaction. The female contingency must have to wear pants or jeans all the time.
“The…
The temptation of taste.
Advertising Agency: Far East DDB Bangkok, Thailand
Creative Director: Gongpan Uphathumprungpong
Art Director: Chitapol Vanijyananda
Copywriter: Sira Srisuparat
Photographer: Anuchai Sricharoonputong, Remix Studio Bangkok
(TrendHunter.com) Some things have to be seen to be believed. This 38 story tower in Dubai is named the Du Tower and will function as a symbol of the young, high-tech telecommunications company, Du.
“This 115-metre tower consists of open plan offices with high-tech provisions allowing flexible usage either by Du or…
The temptation of taste.
Advertising Agency: Far East DDB Bangkok, Thailand
Creative Director: Gongpan Uphathumprungpong
Art Director: Chitapol Vanijyananda
Copywriter: Sira Srisuparat
Photographer: Anuchai Sricharoonputong, Remix Studio Bangkok
The temptation of taste.
Advertising Agency: Far East DDB Bangkok, Thailand
Creative Director: Gongpan Uphathumprungpong
Art Director: Chitapol Vanijyananda
Copywriter: Sira Srisuparat
Photographer: Anuchai Sricharoonputong, Remix Studio Bangkok
(TrendHunter.com) Designer Elia Marinucci’s KICK IT elevates the popular game of foosball into the next level with the use of magnets, audio commentary, and electric shocks (OUCH!) The modifications give the players the means for deeper intervention and control of the game. Each end of the table has a button that act…
(TrendHunter.com) Kokeshi are Japanese dolls, handmade from wood, with a simple trunk and an enlarged head with a few thin, painted lines to define the face. The body has a floral design painted in red, black, and sometimes yellow, and covered with a layer of wax. One characteristic of Kokeshi dolls is their lack of …
In the same week as The Wilderness fair in Stockholm, Sweden, the Swedish Diving Association performes a guerrilla campaign and paints divers just like road signs, to attract visitors to the “Diving Village”, a part of the Wilderness fair.
The “Diving Village” is a part of the Wilderness fair and contains many different exhibitors within diving. To attract more visitors to the fair, especially dive-interested, the diving association has created a guerrilla campaign with street art painted white divers, just like ordinary road signs. And like road symbols there is an arrow, but it is pointing towards the nearest water. Underneath the diver is the web address www.börjadyka.nu [translation: www.startdiving.now]. The street art is painted in a temporary spray that easily disappears and goes away in rain.
Advertising Agency: Miami Guerrilla Agency, Sweden
Advertising Agency: VVL BBDO, Belgium
Creative Director: Jan Baert
Creation: Jef Boes, Jan Ockerman
Photographer: Christophe Gilbert
Art Buyer: Roxane Lemaire
Account: Murielle Segers, Hans Smets
(TrendHunter.com) Generally balloons are associated with children’s parties, and they might even reach artistic constructions and creative design but all people are thinking about is children’s fun. But here we are talking serious business.
The American fashion designers Katie Laibstain, 23, and Steven Jones, 39…
WASHINGTON (AdAge.com) — Google today completed its $3.1 billion purchase of DoubleClick, acting shortly after the European Union gave its final approval to the deal that combines the world's largest search marketer with the world's largest ad-serving company.
Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Xue
Art Director: Dechun Qiu
Copywriter: Su Wang
Released: February 2008
(TrendHunter.com) Can you imagine working here? The Red Bull head quarters has a video wall, “floating†stairs or, the best alternative, slides to get down a floor! Check out the pictures. The whole place is designed to encourage interaction. The female contingency must have to wear pants or jeans all the time.
“The…
DETROIT (AdAge.com) — Calling all broadcaster wannabes. Gas Station TV will start a nationwide search April 1 to find the "face" of its GSTV Network. Contenders can upload 30-second videos of themselves directly to an area on gstv.com (or to a social-media platform of their choosing) from April 1 through May 4. The Detroit-area company will promote the talent search on MySpace, Facebook, YouTube and other sites, as well as on its 5,000 TV screens that sit atop gas pumps in a dozen top markets that reach more than 30 million viewers monthly.
In today’s environment, with technological advances, marketing strategies and celebrity endorsements, shoes have become much more than just footwear. Brands are scrambling to assert their top-dog status, and today finds Nike is in the midst of launching one of their broadest multimedia campaigns to date, including a :60 spot to air on American Idol and college basketball tournaments asserting that “my better is better than your better”:
The emerging Nike campaign is in direct response to the Under Armour Superbowl spot proclaiming “The Future is Ours,” announcing their entrance into the cross-trainer marketplace. Under Armour quickly rose to dominance in the “compression fitting apparel” category, and after entering the market less than a year ago, has taken a 1/5 market share of football cleats. An interesting article in today’s Oregonian has some interesting info and quotes regarding the Nike campaign and the shoe/athletic apparel battle:
“This was definitely an all-out attempt to stop Under Armour in its tracks,” said John Horan, publisher of trade newsletter Sporting Goods Intelligence. “They want to make sure they don’t get surprised on this category.”
Follow the jump for the Under Armour spot, a bit of Adidas, and some Pony action
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
