Hasta La Creative!

Advertising Agency: age., Brazil
Creative Director: Carlos Domingos, Paulo Pretti
Art Director: Henrique Mattos
Photographer: Ricardo Azoury
Published: November 2007

Did you ever see that spot where Vinny Pastore beats the crap out of a printer, then gets a Kodak EasyPrint? This is part of Kodak TWO-OH, a bid to cash in on modernity by a brand that’s been…

One thing you have to consider when you invest in advertising for food such as burgers is you have to put some spunk to it. Many people normally do not value the product being promoted if no emotional feeling is added to the mix. Apparently this is what Culver’s restaurants have added to the advertising mix; the matter of being emotionally connected with a product.

It is a fitting preparation towards starting the whole climax of the advertising strategy. The market audience can get a feel of what they are missing with these emotionally added factors that are normally overlooked when advertising prowess is concerned.

“This campaign is intended to further that emotional connection with the brand that we didn’t have before, to show [the product] and take it up another notch,” said Contino. “Emotional messaging is becoming ever more important . . . We have to show how we deliver the most to our guests through great restaurants, food and experience.”

(Source) Brandweek

(TrendHunter.com) Chevrolet has unveiled a car “fitting room” in South London which will show people exactly how they will look while sitting in the car they wish to buy. This fitting room will consist of three gigantic revolving mirrors that will let people check out how they will look (and most important, how other…

NEW YORK (AdAge.com) — Round Two of the Bravo vs. Lifetime battle. Lauren Zalaznick, president-Bravo Media, played it cool and earnest during her network's upfront presentation to press this morning in New York. Of the lawsuit NBC Universal filed last week against the Weinstein Co. over the rights to "Project Runway," Ms. Zalaznick could only officially offer a "no comment." She pointed to reports from yesterday's Lifetime upfront, during which Harvey Weinstein offered three years of servitude to Jeff Zucker as a peace offering for moving Bravo's top-rated show to Lifetime.

(TrendHunter.com) Budweiser is launching True Dedication, a much anticipated TV spot, and we are the first to bring you the ultra exclusive footage! It won’t make it on Budweiser’s official site for another week, but Trend Hunter readers can get the first look at the new viral.

The Budweiser UK campaign features a p…

Advertising Agency: Master, Curitiba, Brazil
Creative Directors: Luciano Toaldo, Claudio Freire
Art Director: Caique Mazanek
Copywriter:Marco Pupo
Webdesign: Jimmy Nisgosky
Retouch: Marcio Augusto, Guto Weçoski
Released: March 2008

NEW YORK (AdAge.com) — Lord & Taylor has named its first chief marketing officer, Roger Adams. His appointment to Lord & Taylor is somewhat surprising, given that Mr. Adams' resume leans toward multinational marketing giants with big budgets, a far cry from the 47-door domestic retail chain.

(TrendHunter.com) The NoStore store is a “recyclable” retail space located in Shanghai’s Metro that offers artists retail space for just one week. As a result, the contents and theme of the store change every week. The concept is dynamic and also provides artisans with an accessible outlet for their unique products…

Advertising Agency: Wieden + Kennedy, Tokyo, Japan
ECD(s): Sumiko Sato, Hiroshi Yonemura
CD: Kounosuke Kamitani
Art Director: Naoki Ga
Group Account Director: Ted Yukawa
Account Executive: Kohei Adachi
Agency Producer: Tieneke Pavesic

Prod Company: Identity
Director: Laurent Chanez
EP: Joe Masi
Head of Production: Alana Hall
Line Producer: Skot Bradford

Editorial: Spotwelders
Editor: Brad Waskewich
EP: Tommy Murov

Post/Effects: The Mill
CG Artist: Dave Parker
Colorist: Damien Van Der Cruyssen
EP(s): Gabrielle Gourrier, Helen Hughes

Music: ELEVEN
Mixer: Jeff Payne

Shoot Location: Tokyo, Milan, New York, Los Angeles