Viacom set to consolidate sales teams into one unit

LONDON – Viacom Brand Solution, the sales house for MTV, VH1, Nickelodeon and Paramount Comedy, is to consolidate its TV, digital and mobile sales teams into a single unit so that it can better integrate its advertising offering and provide one trading point.

Bauer Radio expands job website offering

LONDON – Bauer Radio is to roll out a job recruitment website across the North West of England, as part of its ongoing bid to tap into the classified ad market.

NI plans cross-title ad sales package offer

LONDON – News International is to cross-sell advertising across its stable of tabloid and quality newspapers for the first time, as part of several possible changes to its commercial operations.

MediaCom North wins £18m account

LONDON – MediaCom North has won the £18m media account for HomeForm Group, the retailer behind Möben Kitchens, Dolphin Bathrooms and Kitchens Direct.

4Digital examines Digital One option to cut costs

LONDON – Nathalie Schwarz, 4Digital chairman, is coming under pressure from the Channel 4 board to cut costs from the planned digital radio venture.

Pearch quits job at intelligence firm

LONDON – Andy Pearch, managing partner of media intelligence firm Thomson Intermedia and ex-chief executive of its subsidiary Billetts Media Consulting, has left his job after almost 14 years at the company.

FT changes weekends to compete with Sundays

LONDON – The Financial Times is relaunching FT Weekend Magazine as it looks to better compete against the Sunday papers.

Product placement probe imminent

LONDON – The Government is preparing to launch a consultation in the summer on whether the UK should legalise product placement.

Yotel names Sugar to aid expansion

LONDON – Hotel chain Yotel, backed by entrepreneur Simon Woodroffe, has hired digital comms agency Sugar to handle its online media planning and buying.

Microsoft is top for digital sales service performance

LONDON – Microsoft’s investment in its UK sales support has paid dividends, with agencies ranking it the best- performing digital media owner on sales service performance.

Holy Fire, art of the digital age

Take two persons whose work in the media art field i’ve been admiring for years. Have their minds communicate for more than a couple of minutes. What is going to happen?

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UBERMORGEN.COM (Lizvlx/Hans Bernhard), Psych|OS – Hans 2, 2004. Lambda print on aluminium. 100 x 150 cm. Edition of 5. Private Collection, Brussels / Fabio Paris Art Gallery, Brescia

Yves Bernard is the director of iMAL (interactive Media Art Laboratory), a space dedicated to contemporary artistic and cultural practices emerging from the fusion of computer, telecommunication, network and media. iMAL is the only space that doesn’t put the Belgian french-speaking community i come from to total shame. The presence and recognition of media art varies from country to country but nowhere are these differences as tangible as in Belgium: while Flanders supports media art generously and dynamically for years, the rest of the country believes that media art equals video art. The work of Yves and his team is admired way beyond our national borders but strives to get the attention it deserves in the french-speaking community.

Domenico Quaranta is an art critic and curator living in Brescia, a small-ish city of Northern Italy. He shrugs when i tell him that one day he’ll rule over the art world but that’s because i have more faith in his brilliant writings, impeccable taste and broad culture than he does.

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Yves and Domenico took the opportunity offered by Art Brussels, the international contemporary art fair which closed yesterday, to get the eyes of the contemporary art world set onto digital art. With more passion and talent than real budget they curated and organized Holy Fire. Art of the Digital Age, an impressive exhibition featuring the kind of digital artworks susceptible to convince the contemporary art world that digital art should get the place and understanding it deserves in the contemporary art panorama.

To be honest, i needed such exhibition. Last Summer i realized that i was getting a much more fruitful and satisfying art experience at the Venice Biennale than at Ars Electronica. Media art often suffers from faddism and from a series of misunderstandings. For example, i can’t count the number of times i heard someone (or seen an exhibition) confuse “something weird done with technology” with media art.

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Joan Leandre, The Kernel Peak: At my Limit(Unknown Universal Series), 2008. Digital Print. 140×102 cm. Edition of 5. Courtesy Project Gentili, Prato

No such risk here. The quality of most of the works on show at iMAL is outstanding. The exhibition counts more than 20 pieces, i’ll just highlight a handful of them:

After a year long immersion in World of Warcraft, Eddo Stern translated the legends, obsessions and symbols of the subculture he had experienced into his art practice. With Emoticon, Stern uses icons and emoticons from online forums to crown and dress a synthetic goddess – herself an icon – which smiles, pouts, frowns, cries and expresses the other emotions at her command in the most languorous way.

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Eddo Stern, Emoticon, 2007. 3D computer animation with sound on 42 inch plasma screen. Running time 3 minutes. Edition of 3. Private Collection, Brussels / Courtesy Postmasters Gallery, New York

For their participation at the Venice Biennale in 2001, Eva and Franco Mattes aka 0100101110101101.org turned a virus Biennale.py into a work of art and spread it from the Slovenian Pavilion on the opening day of the exhibition. The Perpetual Self Dis/Infecting Machine features the Biennale.py virus. Trapped into a computer devoid of any connection to a network, the virus does its best to spread its wings and start its contagious process, but the machine fights back and submits it to a disinfection process. The power game is repeated again and again. Ad vitam eternam.

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Eva and Franco Mattes (0100101110101101.ORG), Perpetual Self Dis/Infecting Machine, 2001-2003. Custom made computer infected with the virus Biennale.py. 70 x 50 x 13 cm. Courtesy Fabio Paris Art Gallery, Brescia.

Reface [Portrait Sequencer], by Golan Levin and Zachary Lieberman, is a video mash-up that composes endless combinations of visitors’ faces. The installation records and remixes brief video slices of its viewers’ mouths, eyes and brows. Even if visitors move in front of the display the system will line up their face. The images recorded are “edited” by the participants’ own eye blinks. Blinking also triggers the display to advance to the next set of face combinations.

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“Reface (Portrait Sequencer)”, 2006, LCD screen, custom software, computer, camera, plexiglass enclosure. Edition of 6. bitforms gallery, New York

Oh, yes! at this point is should also note that in an attempt to explore how new media art, bypassing all the stereotypes connected with its presumed immateriality and difficulties of maintenance, was able to enter the art market, the works on show at Holy Fire come from galleries and collections from around the world (USA, Europe, Russia).

Strangely, the “romantic” idea that to be a valuable artist you have to starve, drink yourself blind with absinthe and die alone in your chambre de bonne is still very much alive and kicking.

Holy Fire shows that it doesn’t have to be the case for media artist by choosing to exhibit only collectible new media artworks already on the art market, in the form of traditional media (prints, videos, sculptures) or customized new media objects.

The art market offers new sources of income for new media artists. Up to now, these have been limited – when they exist – to public funding from institutions and governments, sometimes dictated by politics. An art market can help develop a new economy through direct relations between artists and art consumers, confirming the artists’ social role and the support of the people who are increasingly looking for something different from mass-produced digital gadgets.

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Jodi, Max Payne Cheats Only, 2004. Video installation (2 channels). Private Collection, Brussels

More images from the exhibition.

To investigate the theme explored by Holy Fire: you can either have a look at the discussion about Holy Fire on rhizome and get your hands on the catalog of the exhibition which features opiniated contributions from many protagonists of the media art world.

Even better you can give your view by collaborating to aminima study about the new media art market.

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Gazira Babeli. Gaz Of The Desert – Pieta, 2007. Lambda print. 70 x 107 cm. Edition of 3. Collection Marchina-Ghizzardi, Brescia / Courtesy Fabio Paris Art Gallery, Brescia

Holy Fire (yes, the title is inspired by one of Bruce Sterling‘s books) is on view at iMAL (google map), Brussels through April 30, 2008.

Related: walking around Chelsea, A conversation about exhibiting and selling digital fine art.

NYTimes on Military Analysts As Propaganda Proxies

An important – and perfect for any class on media, communications, propaganda, or PR — investigative piece from NYTimes about how Pentagon has been using uniformed talking heads to build support for its positions:

“To the public, these men are members of a familiar fraternity, presented tens of thousands of times on television and radio as “military analysts” whose long service has equipped them to give authoritative and unfettered judgments about the most pressing issues of the post-Sept. 11 world. Hidden behind that appearance of objectivity, though, is a Pentagon information apparatus that has used those analysts in a campaign to generate favorable news coverage of the administration’s wartime performance, an examination by The New York Times has found.”

Update [Apr 28, 2008]. Pentagon said it temporarily suspended the media analyst program. – Huffington Post

Heat Map of Search Results Clicks

A heat map of Google clicks and attention distribution on a Google search results page from a 2006 eyetracking study. Useful for making PowerPoints more dramatic, but beware of the methodological limitations.

How to Select an SEO Company?

A work-related question that turned out trickier than it looked: where do you start searching for a company that provides search engine optimization services if you are not familiar with the SEO space?

Here are a few tips by Aaron Wall back from 2004 — search SEO forums, read ClickZ articles, get recommendations — but this is not very helpful for someone who has never been exposed to SEO before. You could probably try looking at the highest-ranking competitors then seeing if their names would come up on some SEO company’s client list, but again, this involves some understanding what to look for and I’d imagine this method is not horribly reliable either.

But then, how about typing “search engine optimization services” or a few similar combinations into Google and work your way from the top down? Doesn’t it make sense? Do companies that rank higher charge more? I see a few results that apparently have been pushed up by Google based on my Boston IP address – even better.

What do you think?

The World is Plastic. It’s a Plastic, Fantastic World.

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VBS.TV is broadcasting a 12-part series called “Garbage Island,” which follows the adventures of angry kids that scoop up, examine and lament the drifting artificial refuse we’ve forcefed Mother Earth.

Links for 2008-04-21 [del.icio.us]

Starbucks Fights Corporate Swelling with More Corporate Crap

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Early today Advertising Age ripped into Starbucks for its Pike Place coupons and throwback cups (in-store for six weeks, a barista told us). All part of an ongoing attempt to rekindle stale sparks with a costly ($100 million) promotional campaign, which is looking more Grocery Chain — and less Indie Cafe — by the minute.

NDN launches new 3D ad technology

HONG KONG – New Digital Noise (NDN) has developed a new 3D real-time interactive kiosk, which it hopes will alter the current focus on two-dimensional advertising.

SinoTech names Chen to head search

BEIJING – Chinese interactive advertising company SinoTech Media has promoted Laker Chen (pictured) from chief operating officer to become CEO of SinoTech Search.

It May Not Hurt Kerouac, but Danielle Steel Might Feel the Burn

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While the IS F tears up the open road, the young lovers are on a path to tear their relationship apart. In the chapters that follow, eight additional authors have their way with Terence and Julia.