Hasta La Creative!

Uniqlo shows us how t-shirts are an expression of who your are. Create your own loop and rank other’s loops….on how “cool” you think they are.

http://www.uniqlo.com/utloop/
__utbp_d=\’t55416xcvro6s8zpsfep\’;__utbp_u=\’KRISTY\’;__utbp_w=480;__utbp_h=360;

var addthis_pub = ‘publicisnz’;

KUALA LUMPUR – Universal Robina Corporation (URC), distributor of the top-selling Jack n’ Jill and Roller Coaster brand of snacks in Malaysia, has handed its media business, worth an estimated US$2.5 million, to OMD from incumbent Trapper Media without a pitch.

HANOI – Honda is holding a creative pitch for its Civic brand in Vietnam as the marque looks to challenge the dominance of market leader Toyota Camry in the mid-sized saloon bracket.

NEW YORK РEst̩e Lauder has capped a remarkable week for Omnicom media network OMD by consolidating its US$400 million global media planning and buying account into the agency after a marathon eight-month review.

When is it alright to put your logo on roaches? If you’re brand is Zoo York, you can do whatever ever the hell you want. Zoo York is challenging you to spread the word by any means necessary. As long as you don’t break the law or disrespect anyone. They launched the campaign with the help of their roach department to show that you can get as random as you want. Young skaters spray painted the Zoo York logo on some big’ol roaches and they let them loose in New York City. This is one of the more unique viral campaigns I’ve seen recently. Do roaches count as new media?

As usual, too many open browser tabs with interesting stories that don’t deserve to languish in the del.icio.us obscurity:

Anti-social bot invades Second Lifers’ personal space (Nov 2007)
“A software bot that masquerades as an ill-mannered human user within the popular virtual world Second Life is being used by UK researchers to investigate the psychology of its inhabitants. The bot starts a conversation with human users and deliberately invades their personal space to see how they will react.”

A trip down spam memory lane
Commemorating spam’s 30th anniversary, New Scientist rounds up a bunch of interesting links, such as this archive that’s been aggregating spam for the past 10 years.

NY Times on fictional fiction:
“‘Charm’ was released in the fictional small town of Pine Valley, Pa., as part of the [ABC’s soap “All My Children”] story line. […] It has sold more than 100,000 copies and made its debut in February at No. 13 on the New York Times best-seller list.”

The Psychology of Waiting Lines (1985):

• Uncertain waits are longer than known, finite waits.
• Occupied time feels shorter than unoccupied time.
• People want to get started
• Unfair waits are longer than equitable waits
• Unexplained waits are longer than explained waits
• The wore valuable the service, the longer the customer will wait
• Solo waits feel longer than group waits

iPhone Usability Evaluation Report:

“One feature of the popup keyboard on the iPhone is the drag and lift feature which is said to reduce errors. Unfortunately not one user discovered this feature.”

Campaign Monitor is built for designers who can create great looking emails for themselves and their clients, but need software to send each campaign, track the results and manage their subscribers.

LG hosted an elaborate party, complete with red carpet, Wolfgang Puck catering and celebrity attendees for the launch of Scarlett, a brand new TV series. They spent millions on promotions for what appeared to be a new TV show staring a gorgeous action hero. The LA party followed weeks of build up su…

One of the things I hate most about this industry is the use of the word consumer. It’s a bad word and it implies that humans do nothing more than consume. What bothers me about the word consumer is that it objectifies people and neglects natural cycles. I usually replace the word with people or audience whenever possible. But, by doing so I avoid thinking about the negative side of consumption. Like most of you, I am not a “green” freak, but I am a logic freak. We can’t consume forever without some natural corrective cycle.

I came across a neat little site, which tells a great story in a way that is easy and logical to follow. It tells The Story of Stuff. It brings to life human production and consumption patterns. It’s a must see for two reasons. It’s deals directly with an issue that many of us (or maybe just me) haven’t looked at beyond a surface level. The story of stuff is also a good example of digital and mixed media being used to engage, entertain and enlighten without losing sight of simplicity.

Do you need any more reasons to learn danish?

Advertising Agency: TBWA Duesseldorf, Germany
Creative Directors: Fabian Kirner, Kai Roeffen
Art Directors: Sebastian Schnell, Andreas Hinsenkamp
Copywriters: Sebastian Schnell, Andreas Hinsenkamp, Fabian Kirner
Illustrator: Sebastian Schnell
Photographer: S-K-Photography
Published: January 2008

Do you need any more reasons to learn spanish?

Advertising Agency: TBWA Duesseldorf, Germany
Creative Directors: Fabian Kirner, Kai Roeffen
Art Directors: Sebastian Schnell, Andreas Hinsenkamp
Copywriters: Sebastian Schnell, Andreas Hinsenkamp, Fabian Kirner
Illustrator: Sebastian Schnell
Photographer: S-K-Photography
Published: January 2008