Hasta La Creative!

When is it alright to put your logo on roaches? If you’re brand is Zoo York, you can do whatever ever the hell you want. Zoo York is challenging you to spread the word by any means necessary. As long as you don’t break the law or disrespect anyone. They launched the campaign with the help of their roach department to show that you can get as random as you want. Young skaters spray painted the Zoo York logo on some big’ol roaches and they let them loose in New York City. This is one of the more unique viral campaigns I’ve seen recently. Do roaches count as new media?