Silver Leather Sofas – Hollywood Stardom (GALLERY)
Posted in: Uncategorized (TrendHunter.com) The sizzling metallic trend in fashion and cosmetics has chicly drifted to living room furnishings. $8,100 will get you the hottest in glam sofas; the “Hollywood Stardom†sofa, made in Italy from fine silver Italian leather is just what you need to make your lounge the hippest in the ‘burb.
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MarketingSherpa Releases New Online Advertising Handbook
Posted in: UncategorizedType UFO in Google Earth to Find, if Not the Colonel, The New York Times
Posted in: Uncategorized
YTMND.com (“You’re the man now, dawg!”) created a subsite titled “Type UFO in on Google Earth to Find This” to show people that, when they type “UFO” into Google Earth, they end up seeing the face of the KFC Colonel at 1 Old Mill St. in Nevada.
Music Video PSAs – Radiohead Human Trafficking Ad (VIDEO)
Posted in: Uncategorized (TrendHunter.com) Radiohead has created a music video that juxtaposes the lives of children in the western world and those being exploited in developing countries. The video for All I Need doubles as a PSA to raise awareness for human trafficking.
Using a split screen, it parallels the lives of a young white boy wh…
CNN takes up presence on Google
Posted in: UncategorizedLONDON – News broadcaster CNN International has launched a video-enabled service via Google that allows users to personalise their iGoogle homepage with CNN content.
On sale now at all Anchorhead and Mos Eisley locations
Posted in: UncategorizedI can’t recall ever owning a droid.
Tip of the hat to Wegerer.
Microsoft closing on Yahoo move
Posted in: UncategorizedLONDON – Microsoft chief executive Steve Ballmer has revealed that the company will announce in “short order” which of three paths it plans to choose in its bid to acquire Yahoo.
Celebrity Garage Sales – Pamela Anderson Sells Her Stuff
Posted in: Uncategorized (TrendHunter.com) When I think of A-list celebrities, I don’t think of flimsy, fold-out tables covered with old clothes and knick knacks. It seems that Pamela Anderson is portraying herself in just that way though: she’s having a yard sale. It’s not at a local conference center either, but is going to be at her resid…
Green Tea Mattresses – Keetsa
Posted in: Uncategorized (TrendHunter.com) Eco-bedding company, Keetsa, scores each one of their products with a Keetsa Quotient, or a score of how environmentally-friendly they are. Take their Tea Leaf Classic mattress for instance. It scores a 67.08 out of 100 — compare that to their Tea Leaf Supreme that has a 90.38! It seems that there …
Peugeot launches van range with CMW campaign
Posted in: UncategorizedLONDON – Clark McKay & Walpole has created a direct mail campaign to back the launch of Peugeot’s professional range of light commercial vehicles.
Anti-Waste Cutlery – Yogurt Spoon (GALLERY)
Posted in: Uncategorized (TrendHunter.com) If you’re like me, you try to not leave any food on your plate and attempt to get every last bit of goodness even out of your yogurt containers. It’s a habit instilled by my parents who taught me wasting food while people die from hunger is bad.
However, as you get down to the bottom of the yogurt …
Unilever Moves To Preserve Dove’s Image
Posted in: UncategorizedAccording to The Wall Street Journal, both activists and the corporations they rail against are moving at internet speed.
Just last week we took note of the Greenpeace campaign against Unilever, a company they accused of Indonesian deforestation.
Speaking at a climate change conference in London Thursday, Unilever Chief Executive Patrick Cescau said his firm will buy palm oil (an ingredient in Dove soap) only from suppliers who can demonstrate they haven’t cut down forests.
The speed of the campaign marks a big moment for activist groups. One Greenpeace ad has been watched more than 250,000 times in the week it has been on YouTube.com. Just as the world’s biggest marketers have used such Internet sites to get their video ads to consumers, pressure groups are now using the technique to cheaply and quickly spread their message.
A Unilever spokesman said the Greenpeace protests “had some bearing” but little influence on Unilever’s decision to source palm oil. He said the company’s policy has been in the works since November.
Palm oil is produced mainly in Indonesia and Malaysia by farmers who squeeze the oil from small flowers found on oil palms. Surging prices for the oil have contributed to deforestation, especially in Indonesia, where farmers have cut down rain forests for palm plantations.
Here’s an earlier video from Greenpeace on the same issue:
LBM launches consumer data file
Posted in: UncategorizedLONDON – B2B specialist LBM has taken its another step into the consumer data market, launching a behavioural consumer file using data compiled from a combination of sources all verified by its call centre operation.
Twitter Stat Tools – Xefer Analyzes Usage & Habits
Posted in: Uncategorized (TrendHunter.com) With so many people addicted to Twitter, it would be neat to view a chart of a person’s tweets statistics, giving an insight into their habits and usage patterns.
Powered by Yahoo Pipes & Google Charts, xefer allows you to create scatter plots and charts of a Twitter user’s tweets. You can choose t…
When Habits Change Faster Than Ad Models
Posted in: Uncategorized
The world's habits are changing. Not just in terms of technology usage, but in terms of media usage. Media are becoming more social. The problem we face is that habits are changing faster than our advertising models can, and unless we figure out how to make those habits make money, social media could face serious challenges to its historically rapid growth. Venture capital and big-media acquisitions have kept social media afloat. But in order for it to swim, there are several things that we need to do right now.
Social networking use set to triple in four years
Posted in: UncategorizedLONDON – The UK has the highest social networking membership in Europe and it is forecast to almost triple by 2012 to 27m members, according to a report by independent market analyst Datamonitor.
ReCycled Bike Chairs – Tour de France Lounger
Posted in: Uncategorized (TrendHunter.com) The Tour de France lounge chair, complete with flaming tires, horn and a handlebar base is any cyclist’s dream. It actually looks comfortable with black padded seat and back on spoked rims. This cool chair, made from recycled and new bike parts, would look fantastic in a sports-themed bar. Can’…
Creepy Crawler Furniture – The Insect Chair
Posted in: Uncategorized (TrendHunter.com) As the name implies, the insect chair by Italian designer Gianpaolo Tucci takes its inspiration from the world of insects.
This modern lounge chair’s contours and dynamic flowing form mirror the anatomy of insects.
When you exert pressure on the back of the chair, the legs dynamically open themse…
Gaymers cider takes musicians back to their hometowns
Posted in: UncategorizedLONDON – Gaymer Cider Company is launching a series of branded gigs as part of its £4m music marketing campaign for its original cider brand.