IBMS public awareness: Lighters

IBMS public awareness: Lighters

A bright flash of light always precedes death.

Advertising Agency: Rediffusion DYR, Chennai, India
Creative Director / Copywriter: Raghuram CS
Art Director / Photographer: Nathan
Released: March 2008

ACE: Sushi

ACE: Sushi

Tonight I’m going out.
Wash better, live more.

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Creative Director: Barbara Cicalini
Art Director: Daniele Freuli
Copywriter: Paolo Moretti
Photographer: Zona 13
Published: April 2008

Recycled Washing Machine Tables – Reestore’s Silvana

(TrendHunter.com) Not everyone is enamored with soft recycled organic material… you know, the hemp, the bamboo wood and so on. If contemporary style is more to your taste, then this recycled table made from a discard…

‘Rush Hour’ Director Launches Brand Consultancy, Uses Idol Finalists as Guinea Pigs

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Brett Ratner, the director who gave us X-Men: The Last Stand and the Rush Hour trilogy, has launched Brett Ratner Brands.

$20K Space Saving Bathrooms – Vertebrae Vertical Bathroom (VIDEO)

(TrendHunter.com) I always wonder why space saving designs are so expensive. If I had enough money to pay $20,000 for a space saving bathroom, I would get a place with a bigger bathroom space… That aside, the Vertebr…

Abused Blow-Up Dolls 2 – Jobzonen.dk’s Shock Campaign

What a horrible concept to promote a job search site! The ad communicates that seeking a new job by joining Jobzonen.dk is a good way to leave a disatisfying job, which is OK. However, depicting the unhappy worker as a blow-up doll with bruises and black marks is pushing it way too far. If you are i…

Warner Village Cinemas: Queen-Kong

Warner Village Cinemas: Queen-Kong

A translated movie is not the same movie.

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO Rome
Creative Director: Luca Scotto Di Carlo
Art Directors / Copywriters: Alessandro Fruscella, Letizia Ziaco
Photographer: Alessandro Bavari
Account: Andrea Brustia
Published: May 2008

Rotkäppchen Sommer-Genuss Olive: Pacman

Rotkäppchen Sommer-Genuss Olive: Pacman

Advertising Agency: Cayenne, Germany
Creative Directors: Andreas Ruthemann, Marco Obermann
Photographer: Jost Hiller
Published: May 2008

New Harrison Ford PSA is downright painful

I did not need to see Harrison Ford getting his chest waxed for this PSA. In fact, I’m tempted to chop down a bit of the rainforest to protest this Conservation.org spot. It doesn’t help that, logically speaking, the pain he feels from … ugh … waxing is far more immediate than that felt by clear-cutting- related carbon emissions in South America. That settled, let’s never talk about this again.

—Posted by David Kiefaber

Max Motors in Butler, Missouri offer free gun with each car purchase.

File under interesting giveaway: A car dealership in the United States is offering a free handgun with every vehicle sold.

Customers can choose between a gun or a $250 (£125) gas card, but most so far have chosen the gun.
Owner Mark Muller said: “We’re just damn glad to live in a free country where you can have a gun if you want to.”
[snip]
Mr Muller said that every buyer so far “except one guy from Canada and one old guy” chose the gun, rather than the gas card.

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Surfrider Foundation: Octopus

Surfrider Foundation: Octopus

The sea is at risk of becoming uninhabitable. Join us before it’s too late.

Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: “Les Six”
Art Director / Copywriter: Louis Carpentier
Photographer: Corbis
Published: May 2007

Surfrider Foundation: Eel

Surfrider Foundation: Eel

The sea is at risk of becoming uninhabitable. Join us before it’s too late.

Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: “Les Six”
Art Director / Copywriter: Louis Carpentier
Photographer: Corbis
Published: May 2007

Surfrider Foundation: Seahorse

Surfrider Foundation: Seahorse

The sea is at risk of becoming uninhabitable. Join us before it’s too late.

Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: “Les Six”
Art Director / Copywriter: Louis Carpentier
Photographer: Corbis
Published: May 2007

Surfrider Foundation: Lobster

Surfrider Foundation: Lobster

The sea is at risk of becoming uninhabitable. Join us before it’s too late.

Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: “Les Six”
Art Director / Copywriter: Louis Carpentier
Photographer: Corbis
Published: May 2007

Aadhar – HOW TO CARRY ON THE FAMILY NAME – print, India


In India, every year 1.1 million unborn baby girls die before they are born.
Contract Advertising in Mumbai aim to raise awareness of female foeticide with this detailed ad.

 

 

I have yet to be able to read the body copy all the way through.

 

 

Kudos:
Ravi Deshpande, Creative Director
Raghu Bhat, Creative Director
Manish Bhatt, Creative Director
Manan Mistry, Art Director
Vimal Singh, Art Director
Anshumani Khanna, Copywriter

 

 

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Meth Airs Whine Reel, Chevy Laughs at Citroen, Yahoo Extorts for SEO, MoveOn Outs Hitler Lover

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– I thought this Meth Minute video would be a wacky cartoon about abusing methamphetamines. But it was just a reel of complaint calls.

Meth Airs Whine Reel, Chevy Laughs at Citroen, Yahoo Extorts for Organic Search, MoveOn Outs McCain Supporter as Hitler Lover

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– I thought this Meth Minute video would be a wacky cartoon about abusing methamphetamines. But it was just a reel of complaint calls.

Fake Rock Speakers – Klipsch AWR-650-SM

(TrendHunter.com) Ready to rock? This prehistoric-looking speaker may look like it belongs at a Flinstone theme park, but the Klipsch AWR-650-SM rock speaker could actually make its appearance at ordinary BBQ parties t…

Mebucaine “When swallowing hurts” print ,Belgium


Saatchi & Saatchi Brussels – “When swallowing hurts”.

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Social Networks for Kids – Allie Finkle, ZooKazoo & ourWorld (GALLERY)

(TrendHunter.com) If your child is begging you to log onto a social networking site, it’s time you realized the internet isn’t as dangerous as it once was. Sites like Scholastic’s Allie Finkle Community, ZooKazoo, gear…