Après la campagne d’affichage de Young & Rubicam, voici ce nouvel axe pour l’association internationale Surfrider. Une baseline efficace : “Faîtes quelque-chose contre le réchauffement climatique. Faites-le maintenant” et des visuels imaginés par l’agence Script.
Voir en haute résolution : Surfrider 1 / Surfrider 2
Une campagne d’affichage pour l’association et fondation Surfrider qui a pour but la défense, la sauvegarde et la gestion durable du littoral. Une baseline impactante pensée par l’agence Young & Rubicam. Le tout sur de très beaux clichés de Ben Stockley.
The sea is at risk of becoming uninhabitable. Join us before it’s too late.
Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: “Les Six”
Art Director / Copywriter: Louis Carpentier
Photographer: Corbis
Published: May 2007
The sea is at risk of becoming uninhabitable. Join us before it’s too late.
Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: “Les Six”
Art Director / Copywriter: Louis Carpentier
Photographer: Corbis
Published: May 2007
The sea is at risk of becoming uninhabitable. Join us before it’s too late.
Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: “Les Six”
Art Director / Copywriter: Louis Carpentier
Photographer: Corbis
Published: May 2007
The sea is at risk of becoming uninhabitable. Join us before it’s too late.
Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: “Les Six”
Art Director / Copywriter: Louis Carpentier
Photographer: Corbis
Published: May 2007
Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Art Director: Juan Bobillo
Account Director: Paul Goncalves
Production Company: Tool of North America
Director: Erich Joiner
Producer: Joby Ochsner
Edit: Rob Watzke/Beast Editorial
Editorial producer: Ashley Hydrick
Special effects: Mass Market LA
Sound design/Mix: Zac Fisher/POP Sound LA
Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/ Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Beth Noll
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Released: March 2008
To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.
Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios
To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.
Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios
To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.
Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios
To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.
Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios
To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.
Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios
To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.
Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios
To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.
Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios
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