Hasta La Creative!

The new cash

Advertising Agency: McCann-Erickson London, UK
Art Director: Ben Brazier
Copywriter: johnny Skinner
Photographer: Penny Cottee
Typographer: Penny Cottee
Published: May 2008

Some may argue it should be bigger, but AOL’s ad-network unit Platform-A has a new logo. Isn’t it shiny and futuristic? Personally, if I were AOL, I might not have chosen a toppled letter, but what do I know? Platform-A chief Lynda Clarizio says it “effectively communicates our distinct competitive advantage of scale and reach. And its bold and simple design fits with our mission of providing advertisers and publishers with effective, impactful and easy-to-use solutions to their digital advertising needs.” I can see that, impactful solutions. Also, it doesn’t look obscene when rotated 90 degrees, which is a plus. Perhaps the Privacy Penguin will be the mascot, putting a friendly face on the targeted Web advertising the unit promises. Now, perhaps AOL should turn to the name. Platform-A, with its strange hyphen nobody uses, always struck me as a placeholder because AOL couldn’t think of what to call it. Any ideas on what they could rename it?

—Posted by Brian Morrissey

LONDON – BBC Two’s US import ‘Heroes’ was watched by 3.7m viewers on its return for a second series last night, pushing ITV1 into third place at 9pm, according to unofficial overnight figures.

LONDON – Bartle Bogle Hegarty has resigned the Bertolli account, the Unilever-owned Italian food brand, by mutual agreement following a seven-year relationship.

Careful kids, you might wear that word out. Now for the press release:

A fully integrated national advertising campaign for the all-new Acura TSX began on April 20. The strategy for the campaign developed by Acura and RPA, a leading independent advertising agency based on the West Coast, is to build excitement for the launch of the all-new Acura TSX by accentuating the vehicle’s sophisticated look and exhilarating performance, thus demonstrating “A New Generation Has Arrived.”

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QINGDAO – Haier has said that contracts with agencies appointed by departing chief brand officer Larry Rinaldi are still under discussion.

Advertising Agency: The Martin Agency, Richmond, USA
Creative Directors: John Boone, David Oakey
Art Director: John Boone
Copywriter: David Oakey
Photographer: Mike Carrol
Producer: Tony Goes

Advertising Agency: The Martin Agency, Richmond, USA
Creative Directors: John Boone, David Oakey
Art Director: John Boone
Copywriter: David Oakey
Photographer: Mike Carrol
Producer: Tony Goes

LONDON – Three-quarters of 18- to 24-year-old mobile phone users have been recipients of text message spam, according to research published by SMS security firm Cloudmark.

LONDON – The co-operative has launched an integrated campaign to promote its Fairbourne Springs own-brand water over “unethical” brands.