Barclays appeals Competition Commission ruling on payment protection insurance

LONDON – Barclays Bank has challenged the Competition Commission on the legality of its findings in its market investigation into payment protection insurance.

Amanda Phillips joins Volume Group advisory board

LONDON – Amanda Phillips, the former chief executive of Proximity London, has joined the advisory board for the business technology agency Volume Group.

WHSmith to fill pick’n’mix gap left by Woolies

LONDON – WHSmith is to start selling pick’n’mix following the demise of Woolworths.

Coca-Cola forced to correct Australian ad

LONDON – The Australian ad watchdog has forced Coca-Cola to retract a print ad which claimed that the soft drink didn’t make you fat or rot your teeth.

Volkswagen Coupé Cabriolet Eos: Air collection

vwaircollection

Advertising Agency: Agence V, Paris, France
Creative Director: Christian Vince
Art Director: Frédéric Durand
Copywriter: Arnaud Labille
Photographer: Jean-Noel Leblanc-bontemps

Top 50 Modern Art Trends in Q1 2009 (COUNTDOWN)

(TrendHunter.com) This modern art trend report features the top modern art trends in q1 2009. The report is a crowd-filtered ranking based on TrendHunter.com monthly traffic (several million monthly views) and our art…

Top 50 Graffiti Trends in Q1 2009 (COUNTDOWN)

(TrendHunter.com) This graffiti countdown features the top graffiti and counter culture art trends in Q1 2009. The report is a crowd-filtered ranking based on TrendHunter.com monthly traffic (several million monthly views)…

Steel Life

Pour son mémoire de fin d’année aux Arts et Technologies de l’Image, l’étudiant Mathieu Gérard à créé ce court-métrage intitulé “Steel Life”. Une superbe tapisserie de textures et de lumières qui évoque les thèmes de la genèse et de la renaissance.



Music par Mathieu Alvado. Interprété par le Star Pop Orchestra au Conservatoire National Supérieur de Musique de Paris.

The new Prison Break for stains

Good idea for the saturated advertising sector of cleaning products.

The stain is stuck behind bars but Persil will free it!

The jail’s bars are full of creativity in this campaign and of course the traditional prison break tatoo map has been advertised.

[…]

Superheroes, by Dulce Pinzon

Cool photography project by Mexican artist Dulce Pinzon.

This project consists of 20 color photographs of Mexican and Latino immigrants dressed in the costumes of popular American and Mexican superheroes. Each photo pictures the worker/superhero in their work environment, and is accompanied by a short text including the worker’s name, their hometown, the number of years they have been working in New York, and the amount of money they send to their families each week.”

Wear Helmets: Mumbai Traffic Police

Client: Mumbai Traffic Police
Agency: Touchstone, Mumbai.
Art Director: Shoeb Shaikh, Raju Gavde & Kailash Chaudhari
Copywriter: Shoeb Shaikh

Wear helmet

Wear helmet

Snapshots from Marketing 2.0 Paris: Wincing Lunch Away with Facebook, MySpace and Fred Cavazza

facebook-myspace-cavazza.jpg

This session razed the Awkward Scale for too many reasons.

Snapshots from Marketing 2.0 Paris: Brand Face Fusions, Consistency as State of Mind

schick-hunter.jpg

Maybe it’s true what they say about Paris: You get a mite more existential while here. o_O

AdMarvel Unveils Mobile Advertising Toolkit

admarvel_logo_scaled

This piece of news is aimed more for mobile application developers than consumers. With the growing number of developers today looking for ways to integrate mobile advertising with their apps, AdMarvel has made life easier for them with the release of the iPhone Advertising Toolkit. Advertising metrics and analytics are provided via a web console giving a near real-time view of the application’s advertising performance.

To answer the diverse needs of iPhone developers with an expanding international user base; AdMarvel can also act as a fully functional ad-server, supporting the provisioning and management of direct-sourced or in-house advertising.

AdMarvel works on behalf of mobile publishers to source and manage advertising from a variety of global and regional ad Networks including AdMob, Admoda, BuzzCity, Google, JumpTap, Millennial Media, mKhoj, Mojiva, Movoxx, Nokia, Quattro Wireless, Ringleader Digital, RingRing Media, Smaato, Third Screen Media, and Zestadz.

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Star Life Talk and Gossip. Stick around for unique and sensible posts coming your way.

(Source) Press

Bacardi Launches Dragon Berry Flavor Rum

198thmBacardi has a launched a new variant for its flavored rum category with the new Dragon Berry flavor. Dragon Berry offers the light, fruity flavor of strawberry, infused with the crisp, fresh flavor of dragon fruit.

As the leader in the flavored rum category, BACARDI is the first brand to introduce dragon fruit to the spirits category. This unique ingredient is an emerging superfruit with a bold, tropical taste that creates a truly exceptional flavor experience when combined with strawberry. BACARDI Dragon Berry is the perfect complement to the innovative forward thinking of BACARDI and is the next evolution in the flavors portfolio.

BACARDI Dragon Berry has a versatile taste that can create any cocktail using such mixers as ginger ale, lemonade and lemon-lime beverages. In addition, BACARDI Dragon Berry can be enjoyed in a wide range of specialty cocktails that include: Dragon Bite, garnished with raspberries; Dragon Daiquiri Martini, paired with Pomegranate Syrup; and Dragon Berry Lemonade which combines fresh squeezed lemon juice, cranberry juice and simple syrup, just to name a few.

This strawberry rum infused with dragon fruit is designed for mixability and will be available nationwide beginning in May 2009.

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Star Life Talk and Gossip. Stick around for unique and sensible posts coming your way.

(Source) Press

Dunkin’ Donuts Announces Iced Coffee Day

iced-coffeeDunkin’ Donuts takes the Spring time a great opportunity to push its iced coffee variant along with a worthy cause. Apparently, the price for a small (16 oz) cup of Iced Coffee will be reduced to 50 cents at participating Dunkin’ Donuts shops throughout the country during Dunkin’s all-day “Iced Coffee Day” event on April 21. For every small Iced Coffee purchased on this day, Dunkin’ Donuts will donate five cents to benefit Homes for Our Troops, a national, non-profit organization that builds specially adapted homes for severely injured veterans.

Dunkin’ Donuts began its partnership with Homes for Our Troops in December 2008 when the Dunkin’ Brands Community Foundation, which is dedicated to serving those who serve others – especially in times of crisis – donated $100,000 to the organization to support ten “Build Brigades.” A “Build Brigade” is a three-day construction blitz to get a house framed, install doors, windows, roof and siding. Professional trades people and volunteers will participate in more than 30 “Build Brigades” throughout the country in 2009.

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Star Life Talk and Gossip. Stick around for unique and sensible posts coming your way.

(Source) Press

Snapshots from Marketing 2.0 Paris: Paula Berg, Southwest Airlines

paula-berg-southwest.jpg

Marketing 2.0 took place at ESCP-EAP University in Paris this year. It spanned both Monday and Tuesday.

Viral Hemline Controversy – Japan Teachers and News Outlets Go Nuts Over Too-Short Skirts (GALLERY)

(TrendHunter.com) Teachers at a high school in Japan have issued a set of posters to tell schoolgirls how to wear their skirts. The teachers think the girls are wearing them too short, so the teachers hired an artist to…

How the Web Deconstructed Microsoft’s Latest Campaign


Every day I'm reminded why I love the internet. Recently it was because Google Streetview caught some people LARPing, but today it's because the wonderful denizens of the web have completely deconstructed the latest Microsoft campaign — the one called "Laptop Hunters," created by Crispin Porter & Bogusky — and in doing so have cried foul play.

Google Uses Twitter to Sell Ads


NEW YORK (AdAge.com) — Twitter may still be tweaking its own business model, but Google has found a way to use the popular microblogging service to sell ads. The search giant has started offering marketers ad units that stream their five most recent "tweets" across the Google AdSense network.