Frito-Lay anuncia a chegada do Cheetos Gigante

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Antes de começar a escrever o resto deste post, quero deixar claro que nada aqui é uma mentira, apesar de hoje ser 1º de abril. A Frito-Lay está anunciando na TV norte-americana o lançamento do Giant Cheetos (Cheetos Gigante). O salgadinho, muito maior do que o tradicional, promove uma sensação de crocância a mais aos consumidores, segundo eles mesmos. Se isso é verdade ainda não sei. Giant Cheetos ainda não chegou no Brasil, mas existem previsões para esse ano.

Enfim, a novidade me interessou, e por isso decide postar aqui este comercial que tem ninguém mais ninguém menos que Cheetah, o famoso mascote de Cheetos. Assiste aí:

:: Via Brand Freak

Postopolis, Day 1

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Highlights of Day one includes postborder city, gardening instead of mowing the lawn, temperature architecture, adventures in Kazakhstan and live interviews. Do not forget to bring on the blankets tonight. It’s freezing up there on the roof top continue

The Co-op calls review of its £54m media business

LONDON –
The Co-operative Group, which includes supermarket chain Somerfield, has called a £54m review of its media planning and buying requirements.

MySpace loses international marketer to US

MySpace has not replaced Jamie Kantrowitz, its London-based vice president of international marketing and content, who has returned to the US to work on global marketing for MySpace Music.

iJustine Saves Marketing As We (Will) Know It

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See? There is life after internet stardom. Its not always an exciting life but it does pay the bills a bit better than making funny videos from your apartment.

Taxi Promotions buys Clear Channel taxi arm

LONDON – Taxi Promotions has acquired Clear Channel Outdoor UK’s taxi advertising arm, Taxi Media.

Honda offers consumers free payment protection against redundancy

LONDON – Car manufacturer Honda UK is offering free payment protection against redundancy in a bid to encourage consumers to continue buying cars during the recession.

Ford’s “Advantage” Plan

ford_logoYesterday I began to blog about the auto industry, and how pissed off I was that these “Captains of Manufacturing” were upset that the White House was taking a tough stance on the industry. As GM’s head rolled, the other auto execs actually had the gall to be upset about it! Well boo-friggin-hoo. Chafed, I changed topics.

When I woke today, they were still there…painfully stuck in my throat like uncoated aspirin…slowly burning as they dissolved. A caustic memory lingered in my mouth.

These men are our best and brightest, leaders of America’s most famous (now infamous) industry! Sheperds of commerce. Corporate front-runners. Thus far, there’s been little action from them, other than begging.

So, when Ford’s promotional think-tank announced a plan to pay for your car in the event you’re canned, I thought; “Wow! You copied off of Hyundai. What a great plan!”

Their Pitch: The Ford Advantage Plan is different (ho hum). We’ll pay for a year’s worth of payments vs. Hyundai’s three months (yawn). We’ll offer zero percent financing (whoopee). And, we’ll pay your $700/month car payment (what Ford is worth that?). 

That’s when the smell hit me, reeking of mortgage industry…just in a different place, at a different time. A promise to the masses that the unaffordable can be affordable. For a while.

Yahoo expands its mobile ad offering

LONDON – Yahoo is moving into contextual-based advertising across its mobile homepage for the first time, as it launches Yahoo Mobile in eight markets worldwide.

OMD and Mediaedge:cia chase £77m Lloyds account

LONDON – Lloyds Banking Group has chosen Omnicom’s OMD and WPP’s Mediaedge:cia to join incumbents ZenithOptimedia and Vizeum to battle for its £77m media planning and buying business.

Ask Seventeen a Question, Get Answer From Expert or Advertiser


NEW YORK (AdAge.com) — Hearst Magazines wants visitors to its websites to post questions and get responses — and occasionally let advertisers offer advice as well.

Samsung media chief to headline DOOH Summit programme

LONDON – Gerry D’Angelo, European media director of Samsung’s in-house advertising agency Cheil Worldwide, will be the keynote speaker at next Tuesday’s digital out-of-home summit at Olympia in London.

Clear Channel sells Taxi Media operation to Taxi Promotions

LONDON – Clear Channel Outdoor has sold its taxi operation, Taxi Media, to independent taxi ad company Taxi Promotions in a deal worth several million pounds.

New Yahoo! Mobile homepage

LONDON – Yahoo! has today launched the new Yahoo! Mobile homepage across eight markets including the UK.

Nokia users can view film trailers via outdoor posters

LONDON – Nokia has launched a beta version of a service that lets people point their camera phone at an outdoor film poster and find out more information about the release on the internet.

Krow scoops Unilever’s UK Viennetta business

Unilever has handed Krow the UK advertising account for its Viennetta brand without a pitch.

April Fool’s Idiocy, Twitter Tweaks, Chainsaw Humor, Facebook Data

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Yes, it’s April Fool’s Day and the jokes are out.

Britney Spears stars in Candie’s ad campaign

NEW YORK – Britney Spears is to star in a TV, print and poster advertising campaign for US girl’s clothing brand Candie’s, which will include a pull-out poster of the pop queen in Us Weekly magazine.

Colbert to NAA: Why Don’t Newspapers Try Porn?

The Colbert Report sits down with John Sturm, president of the Newspaper Association of America, to talk about what the "Fightin' Newsies" are doing to save a dying industry. Hilarious! And depressing.

Dubai Lynx organizors withdraw Agency of The Year 2009 Award

The organizers of the 3rd Dubai Lynx Awards announced today that they are withdrawing the Agency of the Year award from FP7 Doha and the trophy will subsequently now not be awarded this year. Investigations after this year’s award show have revealed numerous examples of work from FP7 Doha that did not meet the Dubai Lynx entry criteria and subsequently these 18 submissions and the associated seven awards have been withdrawn.

Those awards were: 1 Gold Print campaign, 1 Gold TV/Cinema campaign, 3 Silver Print campaigns, 1 Silver Outdoor campaign and 1 Bronze TV/Cinema campaign. In addition, ten pieces which were shortlisted in the Print and Outdoor sections were also disqualified.

Read more & see the full list of disqualified entries.