(TrendHunter.com) Well, Megan Fox she is not, but American actress and socialite Mischa Barton is featured on the cover and inside the April 2009 issue of British men’s magazine FHM UK.
However, the sexiness and sensuality…
NBA star and Phoenix Suns Center Shaquille O’ Neal is going out of his way for a worthy cause. Shaq will be teaming with international hunger relief organization Feed The Children and Healing Place Church for the “PB & Shaq” event to be held Tuesday, April 7 starting at 6 p.m. at Healing Place Church (19202 Highland Road in Baton Rouge). Each attendee must bring at least 10 jars of new peanut butter or a $20 donation to the event for admission.
Peanut butter is included in all Feed The Children food boxes, so there is always a need for the product. All items collected in Tuesday’s event will be distributed by Feed The Children to families in need throughout the United States.
Feed The Children Founder and President Larry Jones and Healing Place Church Pastor Dino Rizzo will lead a special fellowship program at 7 p.m. O’Neal, whose team is in town to play the New Orleans Hornets on Wednesday night, will also be in attendance. Drawings for prizes will also be held.
Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like the Life Shed. Stick around for unique and sensible posts coming your way.
(Source) Press
(TrendHunter.com) Incredibly clumsy Photoshop manipulations and lazy mistakes on the part of fashion magazines and print ads generated by advertising agencies get their rightful share of contemptuous derision. On the other…
Click Images To Enlarge
Agency: Saatchi & Saatchi, Kuwait
Creative director: John Oldfield
Art director: Peter Al Hajj
Photography: Romeo Production
CHICAGO (AdAge.com) — After 118 years, JWT is walking away from the Windy City. The 50 remaining employees of what was once the largest office of the world's largest advertising agency network were given the news this afternoon at a staff meeting by JWT North America President Rosemarie Ryan.
(TrendHunter.com) Foxy Hollywood starlet Megan Fox rocked a casual yet elegant style at the 2009 Kids’ Choice Awards last week.
Wearing a Thomas Wylde ensemble, Megan Fox paird a layered blouse with a super short black…
Freebies are a welcome thing and for people taking the AirTran Airways route, AirTran Airways and the Coca-Cola Company announced today that fans heading to the big games in Detroit this weekend will be well hydrated thanks to vitaminwater and Atlanta’s low-fare leader.
Passengers flying from Atlanta to Detroit on AirTran Airways today will be served complimentary vitaminwater beverages at the airline’s gates in anticipation of this weekend’s championship games.
“We’re excited to be able to partner with our friends at the Coca-Cola Company to offer free vitaminwater to our passengers that are headed to the big games in Detroit this weekend,” said Tad Hutcheson, AirTran Airways’ vice president of marketing and sales. “Staying well hydrated is as important in the air as it is on the court no matter which team you’re pulling for this weekend.”
Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like the Life Shed. Stick around for unique and sensible posts coming your way.
(Source) Press
(TrendHunter.com) Have a craving to fulfill looking at NSFW pictures involving adult material on the website while you are at work? Try SFWP***.com. This hilarious site has taken all the raunchiest material and clumsily…
Baseball season starts next week, which for the adman means lots of spots. According to mlb.com, baseball revenue has been hit by the economic downturn, which could mean bargain media buys. In a nine inning game there are a minimum of 18 spots to sell on radio and TV. Big League teams play 162 games, and even minor league teams can play 140. A package deal to a pinched industry might be a financial homerun.
Don’t Drop the Ball
Depois do Reino Unido, é a vez dos Estados Unidos estudarem a criação de uma regulamentação de publicidade em blogs e redes sociais. Como não podia ser diferente, a decisão já começa envolta em polêmica.
Por conta da nova realidade, a Federal Trade Commission (FTC) está revisando uma série de diretrizes pela primeira vez desde 1980. O objetivo é tentar controlar declarações e inserções a respeito de marcas e de produtos feitas por anunciantes e por usuários. A vigilância se estende também para blogueiros, que poderão ser penalizados e responder a processos pelos seus textos publicados.
Assim como no novo Código de Proteção ao Consumidor britânico, o alvo principal do FTC são as práticas de marketing online, como custos escondidos em “ofertas grátis”, resenhas positivas plantadas em sites, criação de blogs falsos (para campanhas publicitárias como se escritos por usuários comuns), e comentário editorial sem a indicação de ter sido pago por um anunciante: o polêmico post pago.
foto: MMC
As recomendações do orgão americano também citam companhias distribuindo amostras grátis de seu produto a blogueiros e internautas que, em contrapartida, postam informações na internet criticando ou aprovando o produto.
A American Association of Advertising Agencies rapidamente declarou que considera uma atitude prematura essa tentativa de regulamentar blogs e novas mídias, já que a própria maneira de se trabalhar com esses meios ainda não foi plenamente estruturada.
Mais do que isso, é preciso lembrar da tenue separação entre regulamentação e censura. Tentei, mas ainda não consegui encontrar uma boa justificativa para proibir empresas de enviarem seus produtos para serem testados por blogueiros, twitteiros e afins.
Nesses momentos, faltam aos blogs aprenderem algumas das lições já ensinadas pelas mídias tradicionais há anos, de saber tratar conteúdo e publicidade de maneiras que sejam claras para o leitor. Obviamente, não dá para exigir da grande maioria dos blogs, feitos por pessoas (e não corporações), que sejam profissionais com o assédio de agências e marcas.
O que se espera é bom senso, pois não dá para colocar ações de relacionamento com blogs na mesma panela das resenhas positivas falsas e informações enganosas. Como disse a AAAA, a regulamentação tem que partir primeiro de agências e anunciantes, com ética e transparência vindo de quem cria e coloca em prática as estratégias de mídias sociais, bem antes de se falar em punições e processos.
Vale dizer ainda que, de acordo com a Word of Mouth Marketing Association, os investimento nos Estados Unidos com mídia de relacionamento (tanto a propaganda boca-a-boca como a divulgação de informações pela internet, via blog, Twitter, Orkut e demais redes sociais) atingiram o montante de US$ 1,35 bilhão em 2007, com previsão de aumento para US$ 3,7 bilhões até 2011.
| Via Meio & Mensagem e Financial Times
LONDON – The Prostate Cancer Charity has appointed Exposure to create an integrated campaign that raises awareness of the disease and increases support for the charity.
WASHINGTON D.C. (AdAge.com) — Now that Canoe Ventures is readying the launch of its first national addressable advertising product, dubbed the Cable Advanced Advertising System, in four to six weeks, just how ready is the industry to start using it? Depends who you ask.
Department stores’ online sites have benefited from a flurry of traffic as the spring sales hit the high street.
One of my favourite Marketing 2.0 talks, besides the Paula Berg stuff, was by Scott Monty, Ford Motor Co.’s social media man.
How lovely is the bed for your death due to the cigarette…
Another nice advertising stunt with smoker here and a baby here.
Advertiser: The Roy Castle Lung Cancer Foundation
Advertising Agency: CHI&Partners, London, UK
Creative Director: Ewan Paterson
Art […]
MINNEAPOLIS (AdAge.com) — "E.R.," NBC's seminal series that jumped from the cover of TV Week to Newsweek in its first season, aired its last episode last night, ending an era not just for NBC but network TV. Since 'E.R's' debut 15 years ago, few, if any scripted series can capture the national attention the same way reality TV does today.
LONDON – More than 200 MPs and 70,000 members of public have called on the Government to scrap plans to increase beer tax.
LONDON – The IPA has criticised a privacy campaign group for urging Google, Facebook and other major internet companies to boycott the technology of the behavioural targeting company Phorm.
LONDON – After an agency-wide vote, 99.5 per cent of Bartle Bogle Hegarty staff agreed to take one day of unpaid leave a month instead of facing redundancies.
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