LONDON – The out-of-home research body Postar said yesterday that the new expanded version of its measurement system will be able to track 20 per cent more travel than it does currently.
LONDON – BBC One’s Woolworths documentary led the ratings with 4.7m viewers while Five’s second helping of US crime drama ‘The Mentalist’ drew 3.2m last night, according to unofficial overnight figures.
LONDON – News Corporation has named former AOL chief executive Jonathan Miller as its new chief executive responsible for the conglomerates digital strategy.
LONDON – Ofcom has fined the BBC £150,000 over the Jonathan Ross and Russell Brand Sachsgate affair.
LONDON – The Office for National Statistics has appointed MediaCom to handle the £10 million media planning and buying task for the 2011 Census.
“Thyroid cancer is growing 5 times faster than tasticular cancer. Ask your doctor to check your neck. It could save your life. Checkyourneck.com.”
Advertising Agency: Lowe, New York, USA
Executive Creative Director: Mark Wnek
Creative Director: Bernie Hogya
Art Director/Copywriter: Raj Kamble, Chip Rich
Designer: Ken Rabe
Illustrator: Keith Negley
LONDON – Ofcom and the ASA have begun discussions about formalising co-regulation of video-on-demand advertising by 19 December.
“For brighter smiles.”
Advertising Agency: Young & Rubicam, Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Art Directors: Grant Seller
Copywriter: Eric Wittstock
Photographer: Michael Meyersfeld
LONDON – Eric Schmidt, Google’s chairman and chief executive, will speak at the Cannes Lions International Advertising Festival this year.
LONDON – Residents in the village of Broughton in Buckinghamshire created a human chain to block a Google Street View car driving though the village over fears that burglars would use the online mapping service.
LONDON – Virgin Media Television-owned entertainment channel LIVING is to launch a marketing campaign spanning TV, outdoor and digital media for the fifth series of its Britain’s Next Top Model show.
LONDON – US TV broadcast stations reached the $1 billion revenue mark from online advertising in 2008 for the first time ever, a rise of 36 per cent from 2007.
LONDON – UK shoppers are reacting to the recession by moving to value stores and less expensive store brands, according to Nielsen’s March Economic Current report.
LONDON – AOL’s advertising network Platform-A is bringing its pay-per-click text ad platform, called Targeted Text Links, to the UK.
LONDON – Google’s attempt to expand its Street View service throughout the UK received a setback this week when Buckinghamshire villagers surrounded the company’s camera car and forced it to retreat.
LONDON – Barclays Bank has challenged the Competition Commission on the legality of its findings in its market investigation into payment protection insurance.
LONDON – Amanda Phillips, the former chief executive of Proximity London, has joined the advisory board for the business technology agency Volume Group.
LONDON – WHSmith is to start selling pick’n’mix following the demise of Woolworths.
LONDON – The Australian ad watchdog has forced Coca-Cola to retract a print ad which claimed that the soft drink didn’t make you fat or rot your teeth.
Advertising Agency: Agence V, Paris, France
Creative Director: Christian Vince
Art Director: Frédéric Durand
Copywriter: Arnaud Labille
Photographer: Jean-Noel Leblanc-bontemps
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