The numbers alone tell an impressive story: retail sales of plant-based food in the U.S. topped $7 billion in 2020, according to the Good Food Institute, with signs pointing to double-digit growth in 2021, much of it coming from coveted Gen Z and millennial demos. More than half of Americans (52%) agree that “the future…
One of the greatest feats a marketer can pull off is altering how shoppers think and feel about a particular aspect of life–especially if the transformation involves positioning a product or service as a necessity. The strategy takes time and is more likely to work in some categories than others. But if done right, it’s…
2021 was another mammoth year for streaming, with every major service on the market notching subscriber gains as they churned out more content for seemingly insatiable viewers. But it was also a more challenging year for some of the biggest services on the market as domestic growth stalled and they scrambled for other ways to…
During the past week, we’ve asked key players in the television industry to reflect on what they learned in 2021, the state of the TV advertising marketplace and where things stand with measurement struggles. Today, we wanted to tackle another key industry issue. We’ve written hundreds of stories about all the various streaming services–including how…
In 2021, there were tiny shreds of hope wrapped in yet another year of Covid-19 pandemic hunkering. People became familiar with vaccine producers Moderna and Pfizer, and “back to normal” only meant more streaming, mobile banking and brands built around social distance. The “new normal” became just normal so quickly that 2020’s ascendant brands, including…
When Covid-19 shut down production for several months in 2020, that didn’t only disrupt shows that had been in the middle of production at the time. It created a ripple effect that extended well into 2021, forcing many series to delay production for more than a year as Hollywood struggled to get back on track….
As time spent watching streaming services soared during the pandemic, so did the amount of money that the various platforms spent on TV spots to market themselves to potential new users. Adweek has previously looked at how the biggest streaming services stack up in terms of subscribers, but here’s how much they are spending on…
Applying a fresh coat of paint can transform a home. And for brands, undergoing a rebrand is like applying a fresh coat of paint. This past year saw a slew of brands getting their homes in order, approaching their look and feel with fresh eyes and redefining their products, logos and messaging. At the heart…
Each year at this time, agencies send out holiday cards to their partners and clients to thank them for another year of business and show off their creativity in the process. Some are straightforward cards while others are charitable efforts and others multimedia explorations of creative cheer. The following efforts are a sampling of what…
As part of Adweek’s Year in Review coverage, the television industry’s key movers and shakers have been reflecting on the past year. After TV’s top execs looked back on the most important thing they learned in 2021, and TV ad sales chiefs and buyers talked about how the marketplace evolved this year, we asked both…
Plenty of accounts changed hands over the past year as brands looked to invigorate their creative outputs. In fact, a few multibillion-dollar accounts highlighted the year’s moves, several of which came after long runs with previous agencies. Consolidation helped nail the wins for several big accounts, as Coca-Cola, Mercedes and Home Depot all aligned media…
Over the past year, environmental sustainability has become one of the most discussed issues in advertising, marketing and media. Whether it’s new allegations of greenwashing, commitments to climate goals or innovations to make a lower-energy, lower-waste existence more possible for the people who live on this planet, it’s undeniably the most pressing issue of our…
The thing about news is it happens all the time, every day. That can blur weeks into months and months into holy crap, it’s somehow the end of another year. So I asked Adweek’s reporters and editors to take a moment and take stock of all their hard work in 2021 to choose their favorite…
A new edible brand in Massachusetts called Bubby’s Baked cooked up “the world’s largest cannabis infused brownie,” a gooey 850-pound confectionary throwback with enough THC–20,000 milligrams, to be exact–to medicate the population of Provincetown and a few other cities combined. Weed brand Smarty Plants, meanwhile, built an entire content world on its website and packaging,…
As part of Adweek’s Year in Review coverage, we asked the television industry’s key movers and shakers to reflect on the past year. On Monday, TV’s top execs looked back on the most important thing they learned in 2021. Today, we talked to TV ad-sales chiefs and buyers about how the marketplace has evolved this…
A year ago, experts weighed in on what was to come in retail and ecommerce in 2021–and it turns out they mostly got it right. They couldn’t, of course, have foreseen a container ship would get stuck in the Suez Canal for nearly a week and wreak havoc on global trade. But they did accurately…
While the TV industry did not have to weather the prolonged Covid-related production shutdowns and the major, streaming-focused reorganizations that it saw in 2020, it has still been another wild year. Between the accelerated migration to streaming and continued pandemic pitfalls, 2021 provided more than its share of challenges–and we wanted to hear from the…
As 2021 comes to an end, Big Food remains on solid ground. “The biggest surprise this year is that consumption of packaged foods remained elevated despite mobility returning and food-service establishments regaining customers,” said Robert Moskow, a senior analyst at investment bank Credit Suisse. Part of this is due to the same trends that fueled…
After highlighting the year’s 10 best TV shows, it’s now time to praise the new 2021 series that bravely charged into the glut of linear and streaming content and still managed to break through and make their mark with audiences. That was particularly tough task this year, as these newbies were forced to navigate Covid-19…
This was the second consecutive year where pandemic-related production delays kept many of the previous year’s best shows from releasing new episodes (including The Mandalorian, Ramy, Better Things and Better Call Saul). But the new and returning series that did make it on the air this year more than made up for their absence, leading…
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