Amazon has certainly had a lot of hits in its 25-year history, from its $14-billion acquisition of grocery chain Whole Foods to its growing advertising business and award-winning TV and film distribution arm Amazon Studios. Click here to read more. In addition to Amazon’s willingness to take big swings, what truly sets it apart from…
It’s easy to hate on brands. Today’s mega corporations probably send their labor offshore, while likely paying seven-figure salaries to top executives and booking untold millions in profits. And when those corporations make a mistake, lambasting them becomes a kind of sport for the rest of us. Frankly, why shouldn’t it? Nowadays, companies employ entire…
Before the chicken sandwich-fueled stampede of the late summer and fall, there was the meatless movement of 2019, where alternative proteins were all the rage. The products, made from plants yet designed to mimic the texture and experience of meat (right down to “bleeding” burgers) grabbed national headlines. Players like Impossible Foods and Beyond Meat…
What even is conversational commerce? If you feel like you’ve been hearing this term thrown around for years now, that’s probably because you have. Its origins can be traced to January 2015, when Chris Messina (who you may also know as the inventor of the hashtag) coined it in a post on Medium, describing the…
Given all the TV industry upheaval this year, it’s not surprising there was considerable turnover among top execs in 2019. More than a dozen left their jobs this year, due to mega-mergers, consolidation, #MeToo and opportunities elsewhere. Here are the year’s biggest exec departures: Click here to read more. Donna Speciale, WarnerMedia The ad sales…
When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the industry has major concerns about what the next decade holds for this technology. If programmatic falls short of its promise of precision, automation, effectiveness and data enrichment, the advertising…
Click here to read more. Sure, you read Adweek (and maybe a few of those other business pubs), but do you really pay attention? How many of 2019’s top branding and marketing stories can you remember? Well, it’s time to find out by taking our year-end quiz. All of the questions come from Adweek’s coverage…
Several retailers and consumer brands unveiled new taglines throughout the year, from slight tweaks to full-on revamps. Brands made these switches for a number of reasons, whether it was to acknowledge a change in culture, make an emotional appeal or attempt to differentiate themselves from competitors. Jasmine Tanasy, executive director of naming and verbal identity…
As we approach the end of 2019, we asked agency professionals to weigh in on what were the most important stories. Among the issues that were top of mind were one blockbuster acquisition, two agency closings and how data, privacy concerns and platform changes are shaping advertising. Here’s what we heard. Click here for more…
With store closures, one-day shipping wars between Amazon and Walmart, the ongoing tariff debacle with the U.S. and China and multiple CEO shakeups, 2019 was yet another volatile year for the retail industry. Click here to read more. The industry saw some gains as well, with numerous acquisitions of digitally native brands and more store…
Pity the poor cannabis marketer. There’s been real progress on the legislative front: 33 states allow medical sales, 11 states have also approved recreational sales and CBD-infused goods are on the end-aisle display at your neighborhood Walgreens. Click here to read more. Yet brands still run a confusing regulatory gauntlet when it comes to advertising…
It’s fitting that in a year that closes out a decade, marketers were more creative, ambitious and outlandish than ever with strategies to build brand buzz beyond the traditional ad. While we already ranked our 25 best ads of the year, we’d be remiss not to highlight some of the most culturally impactful stunts and…
The importance of brand experience has jumped from a low-ranking priority straight to top of mind. Brands are now asked to tap into their audience’s subtle and shifting feelings while showcasing their own. It’s the kind of stage, where everything is set up for audio branding to steal the show. There are hardly any common…
If it wasn’t for Amazon, we might still be buying books at bookstores or at least from another website. Barnes and Noble could still be independent. Borders might still be around. Your mom and pop could possibly eke out an honest living as independent booksellers. And so on. Click here to read more. But, since…
Agency holiday cards keep rolling in, so we’re going to keep showcasing some of the best of 2019. You can find the link to our first roundup here. Aloysius Butler & Clark–The AB&C’s of Holiday Survival Aloysius Butler & Clark has created a holiday survival guide and care package to help us all get through…
Influencer marketing is no longer in its infancy and has instead reached its somewhat awkward and gangly teen years. Like social media marketing before it, marketers know intuitively that it deserves a dedicated place in the ever-changing marketing mix, but how much of marketing budgets to invest and ways to execute are still emerging. However,…
While we at Adweek focus on breaking news and analysis around every facet of advertising, marketing, media and tech, we also give industry executives a platform to share their opinions and advice around these topics in our Voice channel. We feature a range of contributors, from our Advisory Board of C-suite leaders to professors who…
There are so many shows airing in the Peak TV era that it’s easy to lose track of specific programs, even if they rank among your favorites. So if you’re wondering why some of your most beloved shows weren’t on any top 10 TV lists for 2019, the answer might be that the series didn’t…
In 2019, the agency world created a great deal of outstanding work. Soon, we’ll start seeing which creative work stood out among the world’s creative juries. Click here to read more. In the meantime, and to get a head start on the awards circuit Adweek, like last year, asked the agency community to weigh in…
Enjoy the holiday season while you can, TV executives, because it’ll be a busy 2020 ahead. Click to read more. As the streaming wars keep heating up, executives from the network, cable and streaming sides are planning out their road maps for 2020, figuring out what to prioritize and strategizing around the challenges that come…
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