Not many of us get a whole lot of physical mail anymore, but holiday cards are a welcome addition to the mailbox. That’s why each year around this time, we track the sentiments that agencies send out in the form of holiday cards to their partners and clients to thank them for another year of…
After praising the year’s 10 best TV shows, it’s now time to honor the new 2022 series that, despite hitting the marketplace in a year boasting more television content than ever before, still managed to make their mark and connect with audiences. It was particularly tough to do so at a time when so many…
After praising the year’s 10 best TV shows, it’s now time to honor the new 2022 series that, despite hitting the marketplace in a year boasting more television content than ever before, still managed to make their mark and connect with audiences. It was particularly tough to do so at a time when so many…
The Guardian US generated $1.6 million in single and recurring donations during its 2021 end-of-year appeal, which ran for 43 days from Nov. 22 to Jan. 3. The campaign exceeded its anticipated target of $1.25 million by 28% and was the biggest donation drive in the four-year history of the program, said president Regina Buckley….
Last year set a new bar for high-profile executive departures in the TV space, as more than two-dozen big-names headed for the exits in 2020 following major reorganizations and other big moves. By contrast, 2021 was a much quieter year on the executive exit front, even though some significant names departed their jobs among a…
Einstein once observed that anyone who’s never made a mistake has never tried anything new. Well, as we know very well, companies try new things all the time–new products, new campaigns, new strategies. It follows that they make a proportional share of mistakes. Many are minor. Some are serious. As 2021 comes to an end,…
While 2021 wasn’t quite the Great Resurgence we had hoped for, it nonetheless proved to be an exciting year, thanks to innovation–in both science and advertising. Vaccines made room for optimism, and a little bit of certainty is all marketers needed to get their brands back out there as people reemerged. Out of home, a…
While most people were hoping for a more normal 2021, this year proved in many ways to be as tumultuous and unusual as 2020. Advertising reflected this, too, as marketers attempted to offer an escape or antidote to real life events. Oatly got meta, a travel company made a freaky android the star of its…
This past year was another transformative one for entertainment and media as the industry continued adjusting to Covid-19’s effects, competition intensified and some industry old habits–and institutions–felt the ground shift under their feet. As part of Adweek’s Year in Review coverage, we took a look back at 10 of convergent TV’s most important moments in…
Even though the world began to open up and people started going outside more in 2021, consumers are still streaming more than ever before. Time spent streaming grew globally 21% year-over-year in the third quarter, and up 2% in North America, according to data from Conviva. Smart TVs, like Roku, Amazon Fire TV and Vizio…
If you’re a fast-food brand, there is no end to how you can surprise and delight customers: entice restaurant patrons with toys and collectibles (but you’d better make them sustainable); introduce a new menu item (better make it plant-based); or appeal to consumers’ worship of celebrities. The first two options carry a great deal of…
Each year, Adweek honors a handful of agencies with accolades, with this year’s honorees including The Martin Agency as U.S. Agency of the Year, TBWA as the Global Agency of the Year, Publicis Italy as International Agency of the Year and Mischief @ No Fixed Address as our Breakthrough Agency of the Year. This year,…
The numbers alone tell an impressive story: retail sales of plant-based food in the U.S. topped $7 billion in 2020, according to the Good Food Institute, with signs pointing to double-digit growth in 2021, much of it coming from coveted Gen Z and millennial demos. More than half of Americans (52%) agree that “the future…
One of the greatest feats a marketer can pull off is altering how shoppers think and feel about a particular aspect of life–especially if the transformation involves positioning a product or service as a necessity. The strategy takes time and is more likely to work in some categories than others. But if done right, it’s…
2021 was another mammoth year for streaming, with every major service on the market notching subscriber gains as they churned out more content for seemingly insatiable viewers. But it was also a more challenging year for some of the biggest services on the market as domestic growth stalled and they scrambled for other ways to…
During the past week, we’ve asked key players in the television industry to reflect on what they learned in 2021, the state of the TV advertising marketplace and where things stand with measurement struggles. Today, we wanted to tackle another key industry issue. We’ve written hundreds of stories about all the various streaming services–including how…
In 2021, there were tiny shreds of hope wrapped in yet another year of Covid-19 pandemic hunkering. People became familiar with vaccine producers Moderna and Pfizer, and “back to normal” only meant more streaming, mobile banking and brands built around social distance. The “new normal” became just normal so quickly that 2020’s ascendant brands, including…
When Covid-19 shut down production for several months in 2020, that didn’t only disrupt shows that had been in the middle of production at the time. It created a ripple effect that extended well into 2021, forcing many series to delay production for more than a year as Hollywood struggled to get back on track….
As time spent watching streaming services soared during the pandemic, so did the amount of money that the various platforms spent on TV spots to market themselves to potential new users. Adweek has previously looked at how the biggest streaming services stack up in terms of subscribers, but here’s how much they are spending on…
Applying a fresh coat of paint can transform a home. And for brands, undergoing a rebrand is like applying a fresh coat of paint. This past year saw a slew of brands getting their homes in order, approaching their look and feel with fresh eyes and redefining their products, logos and messaging. At the heart…
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