Flights are booked, bags are nearly packed and only a few meetings stand between you and what’s hopefully some well-deserved time off. But before you officially unplug from the industry news cycle, take a minute to peruse what’s become a tradition for agencies each year: the holiday card. For some, it’s a way to flex…
Amid all of the controversy Facebook had to deal with in 2019, the social network found time to release some fairly significant features and updates for its users, as well. Click here to read more. We narrowed down the list to the top 10, which ran the gamut from a complete redesign to a long-awaited…
Click to read more from the year. What’s one great piece of career advice? We asked that question across an impressive group of top leaders from companies like GE, NFL, Citi, General Mills, Verizon, Pinterest, Puma and Playboy. Get ready to take plenty of notes. In this special roundup, hear these top tips, like having…
Among the best ads of 2019, there were spots that made us go “aww” or “heck yeah!” Some made a lot of noise, while others were purely visual, like Ikea using its products to recreate famous living rooms from beloved TV shows. In this week’s episode of Yeah, That’s Probably an Ad, co-hosts David Griner…
Goldman Sachs just released its much-anticipated forecast report and painted a rosy picture for consumer-led capitalism. We’ll see the easing of trade wars and monetary policy, an accelerated growth of 2.5% and unemployment dropping to 3.25% by the end of 2020, which the bank says would be the lowest rate since the Korean War. Wage…
Here we are, at the end of a seismic year for the advertising and marketing world, from the creeping death of the chief marketer role to #MeToo and every company scrambling to find its purpose. While those are important, ongoing stories, they weren’t the headlines that really grabbed the attention of our readers. Out of…
These are uncertain times, Google admits. And in uncertain times, people look to heroes to remind them of what’s good, what’s possible and what to put their hope in, or just to escape the complicated and messy areas of life. That’s how the tech giant summed up the theme of a year’s worth of searches–everything…
Click here for more coverage. We’re nearing the end of 2019, and millions of ads have crossed your tired eyes over the past year. Most have been lost to the sands of time, but some ads are forever. We discovered The New Normal, told children they couldn’t have ice cream and were told to Dream…
After rounding up 2019’s 10 best TV shows, it’s time to spotlight new series in their first year that were impressively able to stand out among an unprecedented glut of broadcast, cable and streaming content. Click here for more coverage. With the streaming wars upon us, freshman series have no room for error: If they…
With Peak TV still not close to peaking–the number of scripted series airing this year likely topped 500 for the first time ever, and is expected to rise even higher in 2020–it’s impossible not to feel overwhelmed by the endless onslaught of new content that arrives on a daily basis. Click here to read more….
As we turn the corner into a new decade, marketers and brand builders are poised to enter a new era of design. Building on current styles and taking totally fresh artistic direction, designers around the world are pushing the boundaries in an effort to define the key design traits of the next 10 years. Nowhere…
With billions of GIFs floating through platforms like Twitter, Slack and Facebook every day, it’s hard to figure out which ones were the most popular in 2019. Giphy, the online database for over 10 billion GIFs and stickers sent each day, revealed the 25 most viewed GIFs this year that include famous faces like Lizzo,…
It’s commonplace for the media sector to use the opening week of January to presage how the chessboard will look in a year’s time. If 2018 was anything to go by, telecoms players could have significantly more skin in the ad-tech game come December. In addition to the huge industry M&A moves of 2018, such…
Marketing practitioners spend a fair amount of their time at the intersection of the marketing function and the technology that powers it. Gartner correctly predicted that by 2017, the CMO would spend more than the CIO on IT. In light of the impressive advances in technologies that enable marketing to simultaneously become more automated as…
Diverse teams slouching in couches around the coffee machine playing games is what you can expect when it comes to workforce and workplace in 2019. Does it sound like unserious coworkers to you? Don’t worry. It’s how your agency will get the most out of your talents and keep internal team pressure high on deliverables…
Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry’s center of gravity. This shift, along with outside influences ranging from the economy to politics, has brought the industry to a pivotal moment. Everything from how and where we connect with consumers to the architecture of…
This past year was the year of GDPR, Facebook breaches, the decentralized web and blockchain, to name a few. These topics will no doubt remain relevant in 2019, but we asked marketers how they see these themes evolving and what else they think is on the horizon. Here are their top 10 predictions for data,…
What do 2019 industry predictions mean for agencies? Agencies manage change on an ongoing basis, but with limited resources and many trends to navigate. How does one determine which trends have staying power and demand attention? Here are six ongoing trends agencies should be ready for in 2019. Marketing services will continue to go in-house…
Gaming made big headlines in 2018, from the dominance of Twitch and Fortnite to the first season of the Overwatch League to a wave of municipal and private investors backing teams and venues. No marketer should ignore the passion and sheer size of the gaming community, which eclipses the audience for most American professional sports….
No one can argue that publishing hasn’t gone through monumental changes, which is especially seen over the course of 2018 with the many print publications that shuttered this year, like Glamour, or at the very least drastically reduced their print schedules, like Seventeen. There was also the buying and selling of popular digital publications, like…
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