Hasta La Creative!

How do instill the idea amongst web surfing and content sharing adults (aged 32­54) that real social connections and moments happen between friends and family over a Mott¹s Clamato Caesar (an easy drinking Canadian cocktail that’s a combination of tomato juice, clam juice, vodka and spices)?

The answer: hijack the online social networking phenomenon currently sweeping the globe, and twist.

Introducing the Lamato Network. The real social, social network. Designed specifically with the 30+ crowd in mind, the Lamato Network’s taken the best components of other more established online social networking sites ­Facebook, LinkedIn, Twitter, etc. and enhanced them to their maximum social potential. How? By ultimately encouraging you to get offline in order do these activities in person with those you care about. And what better adult beverage to enjoy these special moments with than the incredibly social Mott’s Clamato Caesar.

Single feature spotlight vignettes released via the online video sharing landscape all lead the audience to Lamato.net where a full tour of the site’s features awaited. Spoofing a wide range of social activities people of all ages now do with great vigour online (sharing photos, reconnecting with lost friends and so on), the video tour for the fake Lamato Network site ultimately revealed itself for what it was. It then directed everybody interested in learning about more genuinely social ideas to the main Mott’s Clamato website for further inspiration.

Weblink: http://www.lamato.net

Advertising Agency: Tribal DDB, Toronto, Canada
Creative Director: Dré Labre
Art Director: Frederik Samuel
Copywrter: Travis Sellar
Producer: Pat Elia
Account Manager: Andrew Kinnear
Production Company: Spy Films
Executive Producer: Carlo Trulli
Director: Trevor Cornish
Producer: Peter Oad
Post Production: Soho

I’m not sure what the message of this spot is, this seem to be a response to the pubic criticism, Spanish football supporters.

Although this is another Nike advertising for Euro 2008, this advertising seems to virtually involve a crush between Spain’s football team and crowd.

All five players in this ad, Torres, Iniesta, Ramos, Puyol and Fábregas are all sponsored by Nike as individuals. They are all individually sponsored by Nike; however the Spanish national team is sponsored by ADIDAS.

People in the background are discussing why Spanish football team can’t win any big tournament and what team needs to be successful.

The answer is taking football to the next level and win.

Good commercial, after all.

Agency: Brooklyn Brothers
Art Directors: Stephen Rutterford, Clarrisa Vallaeys
Writers: Guy Barnett, Mike Pierantozzi
Agency Producer: Shana Bellot
Production Company: Blacklist
Blacklist Executive Producer: Adina Sales
Blacklist Producers: Rich Rama, Karen Lawler
Director: Cisma
Executive Producer in Brazil: Paulo Schmidt
Production Coordinator: Thais Freire
Storyboard artist: Renato Blaschi
Animatic: Alfredo Hisa
Assistant director: Carolina Campanelli
On set art director: Ana Paola ottoni
Dir. Photography: Ching C. Wang
Production director: Juliana Borges
Wardrobe: Silvinho Monteiro
Make-up: Gislaine
Casting: Flavia Cocozza
Special Effects: Martao
Pos-production producer in Brazil: Cristiano Meira
3D Artists: Gustavo Braga, Felipe Sabino, Mauricio Lobel, Edivaldo Souza, Thiago Rodrigues Batista, Elvio Cavalcante
Rotoscopy: Marcio Martins, Rogerio Merlino, Edson Costa
Flame Artists: Parana, Diogo Castro, Fabio Cristiano de Oliveira, Henrike Delgado, Ricardo Costa
Toolkit: Autodesk Maya, Flame, Smoke, After effects, Avid , Final Cut Pro
Music: “Don’t See the Sorrow” Au Revoir Simone
Music Supervisor: Matt Friedman (Amber Music)
Exec Producer/Head of Music Supervision: Patrick Oliver (Amber Music)
Sound Design: Audio Engine
Engineer: Carl Mandelbaum
Sound Design: Carl Mandelbaum, audioEngine
Sound Design: Gloria Pitagorsky, Executive Producer, audioEngine

Agency: Brooklyn Brothers
Art Directors: Stephen Rutterford, Clarrisa Vallaeys
Writers: Guy Barnett, Mike Pierantozzi
Agency Producer: Shana Bellot
Production Company: Blacklist
Blacklist Executive Producer: Adina Sales
Blacklist Producers: Rich Rama, Karen Lawler
Directors: Nanospore
Creative Directors: Ben Lee, Paul Hwang
Cell Animators: Juliana Park, Omar Ruiz
Assistant Animator: Dave Creek
After Effects: Aaron Bjork
Compositor: Matthew Encina
Toolkit: C4D, After Effects, Illustrator, Photoshop, Flash
Music: Composed and Performed by Rahzel
Produced by Leo Sidran and Eugene Cho (Amber Music)
Executive Producer: Patrick Oliver (Amber Music)
Sound Design: Carl Mandelbaum, audioEngine
Sound Design: Gloria Pitagorsky, Executive Producer, audioEngine

Agency: Brooklyn Brothers
Art Directors: Stephen Rutterford, Clarrisa Vallaeys
Writers: Guy Barnett, Mike Pierantozzi
Agency Producer: Shana Bellot
Production Company: Blacklist
Blacklist Executive Producer: Adina Sales
Blacklist Producers: Rich Rama, Karen Lawler
Director: David Lobser
Animation Studio: Little Sister
Little Sister Producers: Melissa August, Niabi Caldwell
Little Sister Production Assistant: Zach Lewis
Modeling: David Avetisov
Rigging: Ohad Bracha, David Avetisov
Compositing: Chih Peng
Toolkit: Nuke, After Effects, Maya, Photoshop, Final Cut Pro
Music Company: Amber Music
Composer: Blue May
Producer: Patrick Oliver
Sound Design: Carl Mandelbaum, audioEngine
Sound Design: Gloria Pitagorsky, Executive Producer, audioEngine

Advertising Agency: Hill Holliday, Boston, USA
Chief Creative Officer: Kevin Moehlenkamp
Group Creative Directors: Tim Cawley, Kevin Daley
Art Director: Mike Shaughnessy
Copywriter: Rick McHugh
Agency Producer: Lisa Belden
Production Company: H.S.I.
Director: The Saline Project
Aired: February 2008

Advertising Agency: FFL Paris (Fred & Farid) France
Executive Creative Director: Fred & Farid
Art Director: Emmanuelle Durand
Account Supervisor: Fred & Farid, Emmanuel Ferry, Nathalie Chopra, Hélène Camus, Sybille De Tavernost
Advertiser’s Supervisor: Hugues Pietrini, Stanislas de Parcevaux
TV Producer: Robin Accard
Art Buyer: Camille Guerrier
Production Company: Stink
Directors: Warren du Preez & Nick Thornton-Jones
Music: Emilie Simon

Advertising Agency : FFL Paris (Fred & Farid)
Executive Creative Director: Fred & Farid
Copywriters: Frederick Lung, Philippe Pinel
Art Directors: Frederick Lung, Philippe Pinel, Mike Zonnenberg, Jo Dubruque
Account Supervisors: Fred & Farid, Emmanuel Ferry, Brune Failliot
Advertiser’s Supervisor: Hugues Pietrini
TV Producers: Alexandra Marik-Chernet, Alexia Ducastel
Directors: Fred & Farid, Frederick Lung, Philippe Pinel
Editor: Yannis Rachid
Production Company: FFL Paris
Post Production: Medialab
Aired: April 2008

Advertising Agency: Leo Burnett, Milan, Italy
Group Creative Directors: Sergio Rodriguez, Enrico Dorizza
Copywriter: Sergio Rodriguez
Director: Andrea Cecchi, Bedeschifilm
Production company: Bedeschifilm, Milan, Italy
Executive Producer: Giovanni Bedeschi
DOP: Giancarlo Lodi
Editor: Luca Angeleri
Aired: April 2007

Advertising Agency: Serviceplan Power of Sales, Munich, Germany
Creative Director: Karsten Gessulat
Agency Producer: Aisha Blackwell
Senior Art Director: Ryan McManus
Senior Copywriter: Niels van Hoek
Account: Diana Guender, Mikko Kromm
Film production: Parasol Island
Animation Director – Steve Scott
Creative Director – Charles Bals
Producer: Philip Hansen, Viola Habermehl
AnimationSupervisor: Philip Hansen
MotionDesign: Heike Mauer, Christian Hoffmann, Till König, Rupert Maurer
3D: Johannes Albrecht, Jose Ortiz, Paul Dreisen, Tim Reischmann, Bardia Afchar
Design: Sebastian Onufszak, Steve Scott, Charles Bals
Music: Rodion
Music Label: Gomma Records. Munich, Germany
Aired: June 208