Hasta La Creative!

I`m sure you remember the Dove Tv commercial version that is asking you to talk to your daughter before the industry does.

Well Greenpeace has something to say about all those actions.

The Unilever palm oil supplies are burning up so this it’s destroying Indonesia’s rainforests. Greenpeace got the proof: all these actions are causing forest destruction, species extinction and climate change.

Talk to Dove before they destroy Paradise Forests

Unilever, the makers of Dove beauty products, are buying palm oil from suppliers who destroy Indonesia’s rainforests. We’ve got the proof. They’re causing forest destruction, species extinction and climate change.

Together we can make the company stop destroying forests for palm oil.

This is a report “Burning up Borneo”, released April 2008, for the detailed scientific information of the campaign.

In November 2007, Greenpeace released Cooking the Climate, an 82-pagereport summarizing the findings of a two-year investigation that revealed how the world’s largest food, cosmetic and biofuel companies were driving the wholesale destruction of Indonesia’s rainforests and peat lands through growing palm oil consumption. This follow-up report provides further evidence of the expansion of the palm oil sector in Indonesia into remaining rainforests, orangutan habitat and peat lands in Kalimantan. It links the majority of the largest producers in Indonesia to Unilever, probably the largest palm oil corporate consumer in the world. Unilever uses 1.3Mt of palm oil or palm oil derivative every year – about 3% of global production.

1. About half of Unilever’s palm oil supply comes from Indonesia.

2. As recently as 2005, Unilever purchased 1 in every 20 tones produced in the country.

3. Unilever has failed to use its power to lead the palm oil sector toward sustainability, either through its own palm oil purchasing – its primary suppliers in Indonesia represent over a third of the country’s palm oil production.

4. – or through its role as leader of the Roundtable on Sustainable Palm Oil (RSPO),whose members represent 40% of global palm oil production.

5. Through analysis of maps, satellite data, and on-the-ground investigations between February and April 2008, Greenpeace has mapped out how expansion of the oil palm plantations in Central Kalimantan is fueling climate change and helping drive orangutans to the brink of extinction. As Greenpeace investigations show, this expansion into the Indonesian territory of the island of Borneo has in large part been led by companies who are Unilever suppliers and RSPO member.

Here are some Unilever campaign questions and answers from Greenpeace.

Agency: BooneOakley, Charlotte, N.C., USA
Creative Directors: David Oakley, John Boone
Art Director: Matt Klug
Copywriter: Keith Greenstein
Dir.: Rick LeMoine
Prod. Co.: Filmcore, New York
Animation: Stardust, New York
Aired: April, 2008

Agency: BooneOakley, Charlotte, N.C., USA
Creative Directors: David Oakley, John Boone
Art Director: Matt Klug
Copywriter: Keith Greenstein
Dir.: Rick LeMoine
Prod. Co.: Filmcore, New York
Animation: Stardust, New York
Aired: April, 2008

Advertising Agency: DDB Canada, Vancouver, Canada
Chief Creative Officer: Alan Russell
Creative Director: Dean Lee
Art Director: Angela Sung
Copywriter: Neil Shapiro
Account manager: Aliya Kara
Planner: Kimberly Clifford
Film Company: Joyrider London
Directors: Wade Shotter, Andras Ketzer
Line Producers: Spencer Friend, Sarah Butterworth
Post Production Co.: Joyrider
Editors: Quin Williams, Marshall Street
Post Facility: Joyrider
Colourist: Andras Ketzer and Russell Boyd
Animator/SFX: Joyrider
Casting: Joyrider
Aired: April 2008

Advertising Agency: BBDO/Proximity, Bangkok, Thailand
Creative Directors: Suthisak Sucharittanonta, Weerachon Weeraworawit
Art Directors: Kajnarong Inpornvichitr, Rajdeepak das, Weerachon Weeraworawit
Copywriters: Weerachon Weeraworawit, Rajdeepak das, Kajnarong Inpornvichitr

Advertising Agency: BBDO/Proximity, Bangkok, Thailand
Creative Directors: Suthisak Sucharittanonta, Weerachon Weeraworawit
Art Directors: Kajnarong Inpornvichitr, Rajdeepak das, Weerachon Weeraworawit
Copywriters: Weerachon Weeraworawit, Rajdeepak das, Kajnarong Inpornvichitr

You got the Brooklyn Style Pizza. You get big slices to fold. You got to train your fingers.
Advertising Agency: Latinworks, USA

Advertising Agency: Eleven Inc., San Francisco, CA
Creative Director: Paul Curtin
Copywriters: Harry Cocciolo
Art Director: Geordie Stephens
Agency Producer: Robyn Wilkinson
Editorial Company: The Whitehouse, Santa Monica, CA
Editor: Kevin Zimmerman
Editorial Producer: Gail Butler

Production Company: Tool of North America, Santa Monica, CA
Directors: Geordie Stephens & Harry Cocciolo (Wilkins, Warrens),
Harry Cocciolo & Geordie Stephens (Jones)
DP: Adam Beckman
Production Designer: Jamie Frank
Line Producer: Jeff Tanner
Executive Producers: Jennifer Siegel and Brian Latt

Post Production Company: Vendetta Post, Santa Monica, CA
Online Artist: Fefo DeSouza
Telecine: Riot, Santa Monica, CA
Colorist: Clark Muller
Audio Post Company: Eleven Sound, Santa Monica, CA
Mixer: Jeff Payne
Music Production Company: Hum, Santa Monica, CA
Arranger: Rob Lopez
Sound Design Company: Hum, Santa Monica, CA
Sound Designer: Dan Hart
Sound Producer: Chanel Scott

Advertising Agency: LG&F
Creative team: Tim&Joeri
Client: Motorrijder Magazine
Creative directors: Christophe and Paul
Production: Myriam, Doris, Lander
Media: Steven
prod company: caviar
producer: Werner
Director: Andreas Hasle
Post production, special effects and 3D: NOZON
Sounds: Raygun