Hasta La Creative!

Oven Baked Sandwiches. That is the reason why Domino’s Pizza and Subway sandwiches are practically going after each other’s throats after Domino’s launched a new addition to their menu.

Actually, Subway demanded that Domino’s cease and desist from running advertising regarding their new product. However, Domino’s surprisingly made an ad featuring the said letter to which Chairman and CEO David A. Brandon playfully burning up Subway’s letter in one of the 450-degree ovens used to bake its victorious sandwiches.

Oven Baked Sandwiches from Domino’s Pizza were preferred by consumers over industry leader Subway’s by an incredible 2-to-1 margin, based on independent taste tests conducted throughout the country in late 2008.

Here is that ad.

You got the Brooklyn Style Pizza. You get big slices to fold. You got to train your fingers.
Advertising Agency: Latinworks, USA