Jan
25
The same idea, but less funny? / Le même en moins bien?
Posted in: Uncategorized| THE ORIGINAL? Mello Yello – 2002 Agency : Berlin Cameron / Red Cell (USA) |
LESS ORIGINAL Buzz Vodka Energy Drink – 2013 Agency : Unknown (Lebanon) |
Dec
19
Yo mamma! (A and B side of the same track?) / Pour l’originalité, c’est rapé!
Posted in: Uncategorized| THE ORIGINAL? Toyota Sienna « swagger wagon » – 2010 Source : Cannes cyber SHORTLIST Agency : Saatchi & Saatchi LA (USA) |
LESS ORIGINAL Fiat 500L « The motherhood » – 2012 Source : AdForum Agency : Know Communications (United Kingdom) |
Oct
27
Creative Shortcut / La politique de la pompe?
Posted in: Uncategorized| THE ORIGINAL? Agora Newspaper – 2008 Tagline : “Only what interests you” Agency : W (Brazil) |
LESS ORIGINAL Tribuna Newspaper – 2012 Tagline : “Only what interests you” Agency : CCZ Curitiba (Brazil) |
Oct
18
Springtime for copycat ? / Ça fleure bon la pompe…
Posted in: Uncategorized
Oct
01
Even the sweater remains the same!/ Une démo indémodable
Posted in: Uncategorized| THE ORIGINAL? Clearly Contacts / online retailer of glasses – 2011 Source : Giant Ant Agency : Giant Ant Vancouver (Canada) |
LESS ORIGINAL Mister Spex / online retailer of glasses – 2012 Source : YouTube Agency : Unknown ? (Germany) |
Sep
28
Dream job, real copycat / Un job de rêve, une copie bien réelle
Posted in: Uncategorized| THE ORIGINAL? Dreamjobs.com (UOL) Job Search engine – 2009 Source : FIAP 2010 BRONZE, Cannes SHORTLIST Agency : Borghierh Lowe Sao Paulo (Brazil) |
LESS ORIGINAL EveriJob.com Job Search engine – 2012 Source : Blog Emploi Agency : Unknown ? (Singapore) |
Sep
18
Difficult to avoid… repetition? / Difficile d’éviter… la répétition?
Posted in: Uncategorized
Aug
27
Not so smokin’ new / Et l’originalité part en fumée…
Posted in: Uncategorized
Aug
13
100% pure copycat / Totalement Stupéfiant!
Posted in: Uncategorized| THE ORIGINAL? New York Pizza TV Commercial – 2008 Source : CulturePub, Cannes Lions SHORTLIST Agency : Selmore (Netherlands) |
LESS ORIGINAL Hell Pizza TV Commercial – 2012 Source : AdFormatie Agency : Unknown (New Zealand) |
Aug
07
Gold Medal for Copycat? / Médaille d’or de la pompe?
Posted in: Uncategorized| THE ORIGINAL? Belgian Olympic Team – 2000 Source : Cannes Archive Online Agency : Duval Guillaume Brussels (Belgium) |
LESS ORIGINAL AT&T Olympic Games Sponsorship – 2012 Source : Creativity Online Agency : BBDO New York (USA) |
Jul
18
Stop the abuse! / Maquillée comme une idée volée?
Posted in: Uncategorized| THE ORIGINAL? Against Domestic Violence – 2011 Source : Violenceagainstwomen.eu Agency : ProximityBBDO Brussels (Belgium) |
LESS ORIGINAL Against domestic violence – 2012 Source : TheReel Agency : BBH London (United Kingdom) |
Jun
25
Same idea, but less funny / Pas de quoi fanfaronner?
Posted in: Uncategorized
Jun
12
Big shake, big lookalike / L’originalité? Rien à secouer!
Posted in: Uncategorized| THE ORIGINAL? AsiaSoft Audition Online Game – 2006 Source : Cannes Archive Online Agency : Jeh United Bangkok (Thailand) |
LESS ORIGINAL Big Shake Energy Drink – 2012 Source : YouTube via @simonlamasa @LucasDuponcheel Agency : Muska Group (Haiti) |
Mar
31
Soccer vs Tennis, The Rematch / Reprise ou volée?
Posted in: Uncategorized| THE ORIGINAL? Pepsi GenerationNext “Kuerten vs Denilson” – 1999 Source : CulturePub , Cannes Lions Archive Agency : ALMAP/BBDO (Brazil) |
LESS ORIGINAL Nike Mercurial Vapor VIII “Nadal vs Ronaldo” – 2012 Source : YouTube Agency : Unknown (Please Help) |
Mar
30
The hidden truth behind the hidden camera / Surprise sur (re)prise
Posted in: Uncategorized| THE ORIGINAL? Diesel Loverdose – 2011 Source : Neuro Factory, Speed Agency : Speed Montreal (Canada) |
LESS ORIGINAL Nivea Q10 cream – 2012 Source : CB News Agency : Draft FCB Paris (France) |
Mar
29
Hats Off / Bonnet blanc et blanc bonnet?
Posted in: Uncategorized| THE ORIGINAL? SAM Reach For a Dream Fundraising – 1998 Source : Cannes GOLD LION, Agency : TBWA Hunt Lascaris Johannesburg (South Africa) |
LESS ORIGINAL Leucan – Fight against Children Cancer – 2012 Source : Infopresse Agency : Taxi Montréal (Canada) |
Mar
09
An idea that flies away / Un recyclage qui fait mouche!
Posted in: Uncategorized| THE ORIGINAL? New Mazda Bounty Turbo 4×4 Truck – 1999 Source : Cannes SHORTLIST Agency : Colenso Auckland (New Zealand) |
LESS ORIGINAL Mazda Motors Russia – 2010 Source : EPICA Awards, Cannes Longlist, Agency : JWT Moscow (Russia) |
Mar
02
The Singing Sockets / Double Prise
Posted in: Uncategorized| THE ORIGINAL? Hydro Québec (electricity generator company) – 1997 Agency : BOS (Canada) |
LESS ORIGINAL Nissan Leaf 100% electric – 2011 Agency : TBWA Los Angeles (USA) |
Feb
26
Totally Nuts / Ça me les brise!
Posted in: Uncategorized| THE ORIGINAL? Leo’s Sports Club – 2003 Source : Culture Pub, Cannes Archive Online Agency : Xynias Wetzel Werbeagentur Munich (Germany) |
LESS ORIGINAL Orange Fitness Sports Club – 2012 Source : YouTube Agency : Unknown (Russia) |
Feb
10
Spray Painted Cars / Un chef d’œuvre… de copie?
Posted in: Uncategorized| THE ORIGINAL? Audi A7 spray painted car – 2010 Source : Cannes Archive Online Graffiti Artist : Steve Locatelli School : DDB Brussels (Belgium) |
LESS ORIGINAL Nissan Spray painted cars – 2012 Source : CreativeCriminals Graffiti Artist : Steve Locatelli Agency : TBWA Brussels (Belgium) |
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.