| THE ORIGINAL? New Mazda Bounty Turbo 4×4 Truck – 1999 Source : Cannes SHORTLIST Agency : Colenso Auckland (New Zealand) |
LESS ORIGINAL Mazda Motors Russia – 2010 Source : EPICA Awards, Cannes Longlist, Agency : JWT Moscow (Russia) |
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| THE ORIGINAL? Saridon anti headache – 2005 “For that annoying headache that comes and goes” Source : Cannes Lions archive Agency : JWT Sao Paulo (Brazil) |
LESS ORIGINAL Aspirin anti headache – 2011 Headline : “Extra strength for headaches” Source : Adsoftheworld Agency : BBDO Toronto (Canada) |
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