Even the sweater remains the same!/ Une démo indémodable

Click here to view the embedded video.

Click here to view the embedded video.

Clearly Contacts / online retailer of glasses – 2011
Source : Giant Ant
Agency : Giant Ant Vancouver (Canada)
Mister Spex / online retailer of glasses – 2012
Source : YouTube
Agency : Unknown ? (Germany)

Not The Snuggy!

0327092inside1“Well,” he said, ” at least the economy looks to be turning around.” I nearly spit up…luckily the cat was still asleep. What? Who was this guy? Ahh-just another analyst on late night TV. One of the ones that don’t make it to Evening News. Credible at times, totally off-kilter at others. Think “Ross Perot.” The economy is in such a state that when the market closes “up” at any point during the week, it’s breaking news. “We’re sorry to interrupt this program, but the Dow has just closed at it’s highest point this week, and the S&P shows signs of breaking even. Tune in to Channel 6 News tonight to hear about this exciting historic development.” 

Unfortunately, with the economy, or lack thereof, many advertisers have been forced to reduce their spending, which means only one thing: More Informercials.

But wait! There’s More! If you act now, you can catch the Discovery Channel’s reality show about infomercials!. It’s called Pitchmen, and stars none other than Bill Mays. I watched it for the longest half hour of my life the other night, and two weeks later saw the product that was featured on the reality show in an infomercial. In fact, I wonder if they run infomercials during the reality show about infomercials. It would make sense…but we would have to change the show type from reality to surreality. Pitchmen would not the sole surreality member; Date My Mom,  Rock of Love and  Shot at Love with Tila Tequila would fit in the category as well.

If you have not seen or heard about the benefits of a ShamWow or a Snuggy yet, stay up past 10 pm and you will.  These two spots are on so much that they should be put up for a People’s Choice Award.

You’ve probably heard this before, but let just in case: Everything seen on TV…even the news…is not the whole truht. Some things are fit for consumption, others are not.  Take ShamWow and Snuggy: First, the ShamWow is a damn sham(e);  if you’ve ever watched the spot, you’ll know what I mean. And in surreality, the spokesman for the ShamWow. 

It seems that the intrepid host for the magical cloth was jailed for punching out a hooker when she bit his tongue, causing it to bleed profusely.

As if that weren’t bad enough, the  Snuggy, according to The Consumerist, has been found to be guilty of coming apart in the wash!

But wait! There’s More!

Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. If you would like to get in touch with Jeff, please leave a reply or follow the links: www.linkedin.com or www.twitter.com.