Le réalisateur Kevin A Fraser a réalisé un court documentaire sur la vie de David Welsford, à bord de son bateau en bois vieux de 50 ans. Une très belle vidéo produite par KevinANDmelani et accompagnée de musiques composées par Bahamas, Acres & Acres et Ben Howard.
Alex Chacon a traversé 36 pays et 201 kilomètres en 600 jours avec 5 motos, et sa GoPro sur le dos. On y voit des paysages d’une rare beauté : la mer, les reliefs, les monuments, les lacs, les animaux et le désert s’enchainent dans un mouvement continuel et circulaire de la caméra. Une vidéo impressionnante à découvrir.
In its latest ad from Pereira & O'Dell, Airbnb offers you something you can't get at the average hotel: someone else's view of the world.
"I want you to feel at home here," says the narrator of the worldly spot, which peers through windows and from balconies in an artful approach highlighting Airbnb's role as a sort of peer-to-peer room rental service.
The ad's apartments, lofts, bungalows and rural hideaways take you everwhere from a working farm to a downtown fireworks festival, driving home the point that Airbnb now gives you access to hundreds of thousands of listings across 192 countries.
So, where will you go?
CREDITS
Client: Airbnb
Agency: Pereira & O'Dell
Chief Creative Officer: P.J. Pereira
Vice President, Executive Creative Director: Jaime Robinson
Creative Directors: Rafael Rizuto, Eduardo Marques
Art Director: Ben Sweitzer
Copywriter: Chris Ryan
Vice President, Client Services: Gary Theut
Account Director: Marisa Quiter
Management Supervisor: Nidhi Chinai
Senior Account Executive: Jen Wantuch
Vice President, Strategy: Nick Chapman
Associate Strategy Director: Molly Cabe
Associate Strategists: Beth Windheuser, Sara Lezama
Vice President, Media Strategy: Joshua Brandau
Associate Media Director: Jasmine Summerset
Media Supervisor: Pete Fishman
Associate Media Strategist: Katie McKinley
Vice President, Production: Jeff Ferro
Broadcast Producer: Bill Spangler
Senior Interactive Producer: Erin Davis
Senior Print Producer: James Sablan
Director of Business Affairs: Kallie Halbach
Production Company: Tool
Director: Alma Har'el
Director of Photography: Alma Har'el
Executive Producer, Managing Director, Live Action: Oliver Fuselier
Producer: Christopher Leggett
Editorial Company: Rock Paper Scissors
Editor: Stewart Reeves
Assistant Editor: Luke McIntosh
Editorial Producer: Alexandra Zickerick
Visual Effects, Online: A52
Executive Producers: Jennifer Sofio Hall, Megan Meloth
Producers: Meredith Cherniack, Scott Boyajan
Flame Artists: Brendan Crockett
Color Correction: Paul Yacono
Sound Mix, Design: Lime Studios
Sound Design: Johannes Hammers
Mixer: Loren Silber
Assistant Mixers: Patrick Navarre, Susie Boyajan-Queen
Music:
Title: Windows
Composer, Arranger: Zach Shields
Studio Engineer, Mixer: Alexander Burke
Engineer: Chris Mullings
String Players; Catherine Campion, Paul Cartwright, Chrysanthe Tan, Kiara Perico, Manoela Wunder, Leah Metzler
Choir Leader: Dedrick Bonner
Singers: Maize Olinger, Don, Amanda Lunt, Karly, Ryan Shields, Ricky, Anika, Zach Shields, Ben Shields
Engineer: Chris Mullings
Trumpet: Danny Levin
Percussion: Ryan Shields, Zach Shields
Piano: Zach Shields
Fulfilling the bucket list is a popular activity for brands to piggyback their message on. But how many of them are fulfilling the list for someone who's already died?
Expedia is helping fund Ty’s List, a documentary about three people (who had never met before) trying to live out a list of life goals created by their mutual friend, Tyler Lorenzi, as a way to find closure for his sudden death in a boating accident at age 23.
Although it doesn't spell it out in the trailer below, Ty's list of the best places in San Francisco is also completely achievable by the average Expedia customer, so this isn't a project that requires millions of dollars to fly to outlandish places and experience outlandish things. But while it might be affordable to accomplish, filming it is another matter, and the filmmakers continue to raise the funds needed to finish the movie. The video they made for Expedia was aimed at helping kick off the new round of fundraising, which also includes a new Kickstarter.
This expansion on the "Find Yours" campaign is far better than the stunt the brand pulled last year, sending random people to random places. That had surprise, but what we really travel for is other people—whether it's to connect with new ones or reconnect with those we already know.
And luckily for Expedia, that's also what we look for in a good commercial.
You're walking down the street and you see a giant 3-D mouth singing opera. Maybe you see an enormous, realistic rugby player taking a shower. Perhaps a gigantic Marilyn Monroe dress blowing in the breeze grabs your attention on your way to a bus stop that plays disco music if you touch the weird medallion-adorned hairy chest of a swarthy dude.
Well, if you're in France and you encounter any of these scenarios, you've probably come across the latest outdoor campaign from SNCF French Railways and agency TBWA\Paris. These crazy larger-than-life ads aim to inspire people to travel to places they are passionate about.
If you are not in France and you see these things, you may want to seek therapy.
La jeune photographe suisse Kim Leuenberger a fait la série « Traveling Cars Adventures » dans laquelle elle s’amuse à mettre en scène des petites voitures et des vieux vans minuscules dans la ville ou la nature. Sa série très drôle et pleine d’aventures est à découvrir en images dans la suite de l’article.
A woman's love for her boyfriend is compared to her love for resort amenities while vacationing without him in Wieden + Kennedy Amsterdam's latest ad for Booking.com.
The man doesn't fare so well in the comparison, though to be fair, neither does the woman. She is "Brianless" because Brian apparently doesn't enjoy seafood, the ocean or horseback riding. (How could someone be such a curmudgeon?) And she sure takes advantage of his absence, letting loose with cartoony antics that echo other spots from the high-energy campaign. (Is it just a coincidence that "Brianless" is an anagram of "brainless?")
While the spot is mostly harmless, the kernel of the idea—that a woman could possibly (gasp) enjoy a vacation without her boyfriend—falls solidly in the patronizing camp.
Après les prints de la publicité Sony Bravia, le photographe Nick Meek possède également des séries personnelles d’une aussi belle qualité. Il partage ses voyages aux quatre coins du monde avec une luminosité saturée et un trait de lumière chaude qui vient très souvent adoucir les contours de ses photos.
The marketing mavens behind Mad Men are tapping into the golden age of air travel with their promos for the drama's upcoming final season, and now Air France too is trying to keep the dream of glamorous transatlantic transit alive.
In a series of print ads gorgeous enough to frame, agency BETC has put a retro veneer on Air France's modern luxuries. (Say, is that Marie Antoinette in business class?)
The images, with the tagline, "France is in the air," are fanning out across Instagram, Pinterest, Facebook, Twitter and other digital platforms. Print and radio are planned in a dozen countries.
Compare the campaign's nostalgic, feet-up, perk-filled promises with the reality of domestic travel in the U.S., often akin to riding in a giant, jam-packed city bus in the sky, and summer vacation season can’t come soon enough.
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Viral filmmaker Casey Neistat continues to milk brand marketers for a personal travel allowance in his new clip for J. Crew's Ludlow Traveler suit, which he wears around the globe while offering vague tips on "how to travel in style."
The video shows Neistat and his dorky haircut doing all sorts of fun stuff in the suit, from impressing local ladies with bike tire maintenance, surfing and snowboarding in business attire. He also digs some random holes in the ground at one point.
Neistat has built a career on taking marketers' money and doing unexpected things with it, like jetting around the world with a friend on Nike Fuel's ad budget or taking $25,000 to promote the film version of The Secret Life of Walter Mitty and instead using it to help typhoon victims in the Philippines.
This time Neistat plays it a bit more straight, though he does try really hard to be quirky. (Look at his tiny skateboard! Isn't he just precious?) , but the video's all in good fun, and he's not wrong about dressing up for travel. It really does make the whole experience more pleasant. The only way to make it even better is to have someone else foot the bill.
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A Danish travel agency wants the country's people to do the patriotic thing by getting out of town and getting busy.
A wry new campaign from Spies puts an unusually clever twist on using sex to sell, highlighting the country's fast-declining birth rate and packing in fun statistics and scientific claims to support what seems like an obvious fact—that people are more likely to copulate while on vacation.
It's opportunistic in the best possible way—rewarding for viewers, with at least the illusion of being genuinely concerned. For those of you who are serious about procreating, the brand even offers an "ovulation calendar" to help plan trips on a schedule that would improve your odds. Anyone who proves they succeeded could win three years' worth of baby supplies.
There have been similar campaigns in the past—notably, the hilarious baby-making anthem by Mentos in Singapore (also a country with a declining birth rate). Hell, even NPR has run ads encouraging baby making.
The Danish would be more creepy if it weren't so funny and practical at the same time. And while advertising certainly doesn't need any more puns-as-taglines or juvenile jokes, it's hard to be bothered by one that so perfectly fits the message: "Do it for Denmark."
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L’agence BETC et les photographes argentins Sofia & Mauro ont collaboré pour la nouvelle campagne print d’Air France qui prend pour nouveau slogan « France is in the air ». Les affiches ressemblent à des clichés de mode et sont accompagnées de phrases clés. Plus de détails dans la suite de l’article.
Evan James Atwood est un photographe talentueux, qui place son sujet au milieu d’une nature puissante à la lumière naturelle. A découvrir dans cette article, un sélection de ces plus belles photos, regroupant différents lieux et différentes saisons, toujours dans un style bien prononcé. Plus de détails dans la suite.
Le photographe Jaime Beechum nous fait découvrir cette magnifique série de clichés à la montagne. Son amour pour la nature devient tout à fait évident dans ses photographies. Le photographe capture des moments et des ambiances intimes d’un voyage dans cette série « Into the Wild ». A découvrir dans la suite.
Focus sur le photographe Pavel Gospodinov qui nous fait découvrir cette magnifique série de photos. Des paysages qui semblent être hors du temps, une atmosphère calme mais puissante émane de ces clichés. Un voyage culturel et artistique à découvrir sur son portfolio et dans la suite de l’article.
Le photographe Weerapong Chaipuck décrit dans ses photos l’Asie. Un beau et mystérieux continent avec des paysages à couper le souffle et des traditions profondément enracinées. Profitez du voyages et de son travail sur la lumière grâce à ces superbes photos disponible sur Fubiz dans la suite de l’article.
Chaque année, le jury de Travel Photographer of the Year décerne différents prix pour célébrer les plus beaux clichés. Pour l’année 2013, c’est Timothy Allen qui a décroché le titre de Photographer of The Year 2013. Ses clichés, ainsi qu’une sélection des différentes images de divers auteurs sont à découvrir dans la suite.
James Morgan
Jasper Doest
Jasper Doest
Jino Lee
Jino Lee
Nicolos Lotsos
Sahil Lodha
Tariq Sawyer
Cat Viton
Emmanuel Coupe
Gavin Gough
Gerard Baeck
Johnny Haglund
Justin Mott
Marko Urso
Pete Downing
Roberto Nistri
Tim Taylor
Le français Thibaut Buccellato a réalisé cette jolie vidéo suite à son voyage en Thaïlande. Cette création de Nema Prod nous invite à découvrir de superbes paysages, des visages et des moments. Un joli film de vacances tourné au Canon 5D Mark III à découvrir en vidéo dans la suite de l’article.
Halloween is always a good time for frightfully dark ad campaigns. And Wieden + Kennedy in Amsterdam has delivered one of the most gorgeously creepy efforts this year—a series of movie-style posters for Booking.com that dare you to stay at seven of the most haunted hotels in America. The properties, listed below, are all apparently inhabited by ghosts—and all get amazing hand-painted posters courtesy of renowned illustrator Akiko Stehrenberger.
• The Queen Anne Hotel in San Francisco
• The 1886 Crescent Hotel in Eureka Spring, Ark.
• The Gettysburg Hotel in Gettysburg, Pa.
• Hotel Galvez in Galveston, Texas
• The Historic National Hotel in Jamestown, Calif.
• The Stanley Hotel in Estes Park, Colo.
• The Vinoy Renaissance Hotel in St. Petersburg, Fla.
The posters will roll out in movie-theater lobbies across the country beginning Oct. 25. The copy at the bottom of each ad, designed like movie credits, is wonderfully written, too—see larger details of those blurbs, along with the full posters, below.
There's also a TV commercial focusing on the Queen Anne Hotel, where room 410 is supposedly haunted by Miss Mary Lake, the headmistress of a school that used to be housed at the property. An online partnership with Fandango extends the experience.
"From The Shining to Psycho, accommodations have played a key role in the cinematic history of horror," said W+K executive creative director Mark Bernath. "It was important for us that the work stay true to the genre and pay homage to the content and design that horror fans crave. It takes a really brave client to make a truly scary advertising campaign—one that I hope will be appreciated by a very specific audience who have already opted into having the daylights scared out of them."
A closer look at the "credits" sections of the posters:
CREDITS
Client: Booking.com
CMO: Paul Hennessy
Brand Director: Cort Cunningham
Agency: Wieden + Kennedy, Amsterdam
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Zach Watkins, Gen Hoey
Art Director: Craig Williams
Copywriter: Zach Watkins
Head of Production: Erik Verheijen
Agency Producer: Elissa Singstock
Planner: Daisy Andrews
Group Account Director: Jordi Pont
Account Director: Courtney Trull
Account Manager: Alex Allcott
Art Buyer: Maud Klarenbeek
Digital Producer: Matthew Ravenhall
Project Manager: Jackie Barbour
Business Affairs: Justine Young
Media Buy: Wieden + Kennedy, New York
Production Company: Concrete Films
Director: Mark Bernath
Director of Photography: Maxime Alexandre
Producer: Hani Salim
Editing Company: Wieden + Kennedy
Editor: Julien Maingois
Audio Post: Grand Central Recording Studios
Sound Designer, Mixer: Raja Sehgal
Sound Design: Grand Central Recording Studios
Artist, Title: Raja Sehgal
Postproduction: MPC, Amsterdam
Flame: Lise Prud-Homme
Telecine: George K
Producer: Gerben Molenaar
Illustrator: Akiko Stehrenberger
Agent: Helene Polverelli, H Represents
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Sylvain Demercastel est un photographe nomade qui, de lieux en lieux, capture des moments, des endroits ou des visages. Du Sahara au Finistère, tout est sujet d’intérêt pour ce voyageur qui nous offre son point de vue sur ce qui l’entoure. De superbes clichés à découvrir dans la suite de l’article.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
