Travel recommendation site TripAdvisor will no longer advertise or sell tickets to any attraction that “continues to contribute to the captivity of future generations of cetaceans” by the end of 2019, the company announced today. The banned attractions include any that keep whales, dolphins and porpoises in captivity. The site hopes the change in policy…
From the number of bedrooms and bathrooms to the option of a full-size kitchen, Airbnb has always benefited from the customization that’s possible with its search feature. But, as consumers and the travel industry become more environmentally friendly, there is one potentially significant search option missing. And the city of Helsinki thinks it has a…
Most things look cuter when they’re in miniature, but does that still apply to something like thousands of cars stuck in gridlock? A new ad campaign for Swedish public transit service V?sttrafik turns toy cars into an imposing illustration of the 30,000 vehicles that could be removed from the road through a current promotion offering…
“Sustainable airline” sounds like an oxymoron, but according to Scandinavian Airlines CEO Rickard Gustafson, it’s not only possible–it’s necessary. Taking a broad and ambitious approach to reducing its impact on the planet, Scandinavian Airlines (SAS) is doing things like purchasing carbon offsets for its loyalty customers and asking customers to preorder their inflight meals to…
Between baggage fees and minuscule legroom, travelers expect to put up with a lot when flying with a budget–or in industry parlance, low-cost–airline. But, according to JetBlue’s latest campaign featuring the Alright Brothers, “just alright” doesn’t fly here. At our annual Brandweek event, coming up Nov. 3-6 in Palm Springs, Calif., JetBlue’s vice president of…
Eschewing the bright and sunny, carefree look of a run-of-the-mill cruise line commercial, Celebrity Cruises and London-based creative agency Lucky Generals turned to ’60s psychedelia and every owner of a black light’s favorite piece of literature for their new campaign, “Wonder Awaits.” While it’s not clear what induces the surreal trip (a vacation without children,…
Following a spring and summer hamstrung by scandal, Boeing announced today that the families affected by the two 737 Max 8 crashes will each receive $144,500, according to Reuters. The crashes of Lion Air Flight 610 and Ethiopian Airlines Flight 302 have resulted in the deaths of 346 passengers and crew members. The plane has…
This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…
Those who travel frequently might not think of an international flight as an audibly enjoyable experience, what with all the engine noise, crackling announcements and disgruntled toddlers. But Singapore Airlines just proved there’s a lot of musical potential hidden in the body of an Airbus A350 and in the ambient sounds of a lengthy flight….
It’s been more than a decade since the 2008 financial meltdown, but it’s never comforting to hear the word “recession.” Last week, the Dow Jones Industrial Average dropped 800 points, triggered by the inversion of the yield curve, an indicator of investment in the U.S. economy. Economists looking for signs of a slowing economy might…
Not to be outdone by the likes of inspiring brands such as Zoku, Morgans Hotel Group is trying its damnedest to inspire minds, reinvigorate spirits and cure them of something they call Holiday Deficit Disorder.
Yes, fatigue is an issue with the likes of creatives, and from its establishments based everywhere from New York to London to Istanbul, Morgans Hotel Group offers everything from sun therapy to urban exploration in this campaign from NSG/Swat, which was founded by former kbs+ honcho Richard Kirshenbaum.
In a statement, NSG/Swat creative director Andrew Tobin says:
The Holiday Deficit Disorder campaign is about happiness and not being weighed down by today’s technological hamstrings. Our core insight is that members of the creative class constantly feel overworked, exhausted and bombarded by today’s 24/7 work landscape of always being available and on-call. They leave their earned vacation days unused for whatever reason. The concept revolves around a self-diagnosis of this tongue-in-cheek “disorder” and treatment-based solution to the ailments, which is a stay at any Morgans Hotel Group properties.
From the client’s CMO Alan Philips:
“At Morgan’s our core audience is the creative class and our purpose as a brand is to support creative ideas and people. The HDD campaign is a novel take on modern day problems executed in a manner that engages with our core consumers and sparks conversation around our brands and properties. It is a moment and it makes you smile.”
Morgans Group, which bills itself as the “first boutique hotel,” also operates in choice destinations including South Beach in Miami and the Mondrian in Los Angeles.
Will Zoku spell the end of the hotel room as we know it?
It’s way too early to tell, but that’s the bold proclamation already made already by the parties behind the new loft chain, which, all hyperbole aside, serves as a compact home office/bedroom hybrid. Aimed at a sector of business travelers labeled “global nomads,” Zoku–which will officially open its first venue in Amsterdam in fall 2015–aims to transcend the standard hotel experience by unveiling what it deems “social spaces” within a hive-like environment that encourages work, play and longer stays.
How so? Well, the idealistic brand not only provides a loft-style sleeping space but an alcove desk with office supplies, a four-person table for dining and even retractable staircases–so in essence, a playroom for adults.
To help initiate Zoku’s Amsterdam launch, the brand collaborated with hometown agency We Are Pi to develop a brand identity, etc. The brief film above provides a glimpse into the loft, which was conceived following crowdsourcing and research efforts by London-based consultancy, The Future Laboratory. In a statement, Future Laboratory co-founder Chris Sanderson–whose firm worked with interior design/architectural firm Concrete to bring Zoku to life–coins a new term, saying:
“The merging of business and leisure – a trend we have identified as bleisure – represents one of the fastest growing and dynamic business opportunities in recent years. Today’s business travellers are re-writing the rules. Their outlook on work and play demands new services and a new approach to the hospitality sectors. The business hub will be the opportunity of the next decade in terms of hospitality value creation.”
Along with Amsterdam, Zoku plans to target more creatives throughout Europe by opening up operations in Paris, London and Berlin, with global expansion on the horizon.
Film credits:
WE ARE Pi
Managing Director: Alex Bennett Grant
Partner: Patrick Garvey
Strategy Director: Jessica Perri
Strategist: Andrea van den Bos
Executive Creative Director: Rick Chant
Executive Creative Director: Barney Hobson
Creative Design Director: Nessim Higson
Art Director: Kaz Salemink
Account Manager: Sam Speed
Account Executive: Hollie Beever
Executive producer: Kimia Farshidzad
Project Manager: Ambar Surastri
Film and Photography Production
Photographer: Bill Tanaka
1st Assist: Collin Hill
Art Director / Props: Meike Sier
Catering: Nanja Theus
Editor: Sanne van Hecke
Animation Production: Joe Flemming
VO artist: Jason Huggings, Intervoiceover
Music and sound design: Michael Kneebone, Toolbox
If you ever felt the need to visit the Van Gogh Museum or take a canal tour, then you may be interested in this ongoing campaign from DUMBO/Brooklyn-based shop Mustache, which has already claimed that “everything is hip” in Holland.
Mustache, joining forces with the Holland Marketing Alliance, aims to exemplify “De Holland” by demonstrating that this Euro hub’s culture goes well beyond the coffee shops and red light district of Amsterdam (despite that recent 180 Amsterdam campaign).
Mustache continues its three-year relationship with HMA by targeting Millennials in a campaign that also promotes air carrier KLM and Amsterdam Airport Schiphol (among others) along the way.
It’s not very often that an advertising creative boasts about putting you to sleep with one of his campaigns, but in the case of Floyd Hayes, it’s the foundation of his latest work for the airport hotel brand Yotel.
With the epic, 30-minute film “Yawn” — which Hayes himself says is his “favorite project so far” — the self-proclaimed “Ideas Man” (who you know from well-publicized efforts like “World’s Fastest Agency“) is hyping Yotel and Serta’s new Smartbed while trying to induce sleep at the same time.
How? Well, creative director Hayes, with the help of award-winning director Scott Elliott and UK electronic artist/Yotel music playlist curator Tom Middleton, has unveiled a sprawling film filled with slow-motion footage of several people (including the CD himself) heading into slumber as soothing, Vangelis-style music plays.
Regarding his contribution, Middleton says:
“I’ve designed the ultimate sleep soundtrack using psychoacoustic frequencies, grey noise and ASMR whispering voice textures. Combined with ethereal dissonance, sympathetic pulse/respiration rate reducing bio harmonics and stochastic ambience induce pure relaxation and a deep, rejuvenating sleep.”
Because Hayes’s latest project — which follows his other work for the chain like an interactive LEGO installation — was designed to inspire yawns, it may be best viewed in the comfort of your bed.
To help promote what it’s dubbed a series of “all-inclusive resorts,” hotel chain Hyatt enlisted the help of New York’s Rokkan to launch a social sweepstakes campaign that will send a few lucky couples to one of four tropical havens.
As you’ll see in the promo video above, a photo booth helped kickstart #HyattAllIn and encourages viewers to share #HyattAllIn and #HZEntry for a chance to stay at either the Hyatt Ziva Cancun, Hyatt Ziva Puerto Vallarta, Hyatt Ziva Rose Hall or Hyatt Zilara Rose Hall (the last two of which are located in Montego Bay, Jamaica).
Considering the kind of weather many of us are experiencing at this point, it’s hard not give the sweepstakes a go.
It’s also a clever way to force people to watch the promo spot (which has a way to go before hitting one million views) and keep the company’s social media managers busy…
@drkrafty For a valid entry, please re-share this video on Twitter with both #HyattAllIn & #HZEntry for your chance to win. Thanks! ^JB
— Hyatt Concierge (@HyattConcierge) February 18, 2015
With sexual innuendo as skimpy as the :60 ad itself, UK-based Adam & Eve/DDB helps travel site LastMinute.com set the mood ahead of Valentine’s Day by showcasing the “sexy delights of Europe.”
No, we’re not talking about a romantic stroll along the Champs Elysees or a trip through the canals of Venice…it’s more a variety of real-life images illustrating the saucier side of life across the pond.
No cheeky stone is left unturned in this nicely edited, quickly-paced online film, which promotes a “sexy” multimedia campaign that also includes the #LustMinute hashtag, press, CRM, direct marketing work and online components on the Lastminute.com site.
Client: LastMinute.com
Campaign:: Sexy Delights of Europe
Agency: adam&eveddb.com
Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Creative Directors: Frank Ginger & Shay Reading
Copywriter: Frances Leach
Art director: Christopher Bowsher
Planner: Dom Boyd
Media Agency: Manning Gottlieb OMD
Production Company: cain&abel
Director: Robert Smith
Expedia travels into amusing territory with three new commercials from Ogilvy & Mather in London. In each spot, achingly average people become intensely interesting to friends and co-workers after taking trips booked through the client’s website and mobile app.
In fact, they become so darn fascinating—sharing silly holiday snaps and gushing about their experiences—that a magician who saws himself in half, a stuntman riding fiery explosions and an acrobatic horse whisperer can’t compete in the battle for attention.
The ads are the latest from Expedia’s pan-European “Travel Yourself Interesting” campaign, which won a Creative Effectiveness Lion last month at Cannes. Gerry Human, chief creative officer at the agency, says the goal is to “steer away from travel marketing clichés.”
Indeed, the work achieves that objective in entertaining fashion with its tongue-in-cheek appeal to our ingrained vanity and sloth. Who wouldn’t want to earn praise just for taking a vacation? Making talented folks who worked hard to master their craft look like dull dweebs is the cherry on top. (Stupid magician—make yourself disappear!)
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CREDITS
Client: Expedia
Senior Marketing Director: Andrew Warner
Agency: Ogilvy & Mather London
Copywriters: Simon Lotze, Jon Morgan
Art Directors: Miguel Nunes, Mike Watson
Executive Creative Director: Gerry Human
Planner: Mattijs Devroedt
Account Leads/Directors: Mark Lainas, Larry Ball-Piatti
Account Managers: Briony Gittins, Joseph Grigg, Anastasia Selezneva
Media Agency: PHD
Production company: TV – Moxie Productions; Online film – Disqo
Music: Track – “Travel Yourself Interesting”; Siren Music – Stuart Hancock
Exposure: TV, online, radio
Stumped for a last-minute Memorial Day getaway destination? Travelocity created a fun Twitter game that might be able to help.
Starting at this tweet, you can interact with the @RoamingGnome by clicking your answer to a series of choose-your-own adventure questions that ultimately generate a recommendation for one of 10 destinations.
Ever the lazy, cheap contrarian, I initially chose “Stay Home” and found myself staring into the gnome’s “disappointed face.” Those sad, presumably ceramic eyes will haunt my dreams.
When I selected West, but nixed a Vegas gambling spree, the gnome grew a tad impatient and asked, “What WOULD make you squeal with joy?” Eventually my ideal #MemorialDayRoam was found to be Dallas, where I’m told “giant steaks await.”
Wherever you end up roaming this weekend, hopefully you won’t suffer the fate outlined in this week’s other entertaining Twitter game and wake up in a rat-infested prison cell.
@ThisIsStep1 You’ve got a 3day weekend to go anywhere, ready? ?http://t.co/kqqgEyZcNe ?http://t.co/9CxwMZBCG0 ?http://t.co/OyF4bNlVkt
— Travelocity Gnome (@RoamingGnome) May 19, 2014
Via Adrants.
Stumped for a last-minute Memorial Day getaway destination? Travelocity created a fun Twitter game that might be able to help.
Starting at this tweet, you can interact with the @RoamingGnome by clicking your answer to a series of choose-your-own adventure questions that ultimately generate a recommendation for one of 10 destinations.
Ever the lazy, cheap contrarian, I initially chose "Stay Home" and found myself staring into the gnome's "disappointed face." Those sad, presumably ceramic eyes will haunt my dreams.
When I selected West, but nixed a Vegas gambling spree, the gnome grew a tad impatient and asked, "What WOULD make you squeal with joy?" Eventually my ideal #MemorialDayRoam was found to be Dallas, where I'm told "giant steaks await."
Wherever you end up roaming this weekend, hopefully you won't suffer the fate outlined in this week's other entertaining Twitter game and wake up in a rat-infested prison cell.
@ThisIsStep1 You’ve got a 3day weekend to go anywhere, ready? →http://t.co/kqqgEyZcNe →http://t.co/9CxwMZBCG0 →http://t.co/OyF4bNlVkt
— Travelocity Gnome (@RoamingGnome) May 19, 2014
Via Adrants.
Le réalisateur français Gabriel Menassier a réalisé une vidéo sur son voyage au Vietnam : les habitants, les temples, les barques et les paysages d’eau et de reliefs. Un éventail d’instantanées et de souvenirs à découvrir en images et en vidéo sur une musique originale de Christophe Menassier.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.