Hasta La Creative!

BANGKOK (AdAge.com) — Thanks to Thailand's stormy political outlook, which could easily turn violent, AdFest has cancelled this month's festival, one of Asia's top annual gatherings for the ad industry, but hopes to re-schedule the event in May.

(TrendHunter.com) It’s definitely nice to wake up to some hearty toast in the morning, not to mention a cheery face. Imagine just how good your morning will be if you combined the two with the Smile Cooking Toaster!

Designed…

SAN FRANCISCO (AdAge.com) — The top challenge, or perhaps the top threat, to media agencies right now is the conflict between advertisers' simultaneous demands for ever-better results and ever-lower costs, Marc Goldstein told the 4A's leadership and media conference in San Francisco on Monday.

Being brilliant marketers that we are, we sure do a bad job of marketing ourselves to our fellows, don't we? Oh, I know there are exceptions, and you've probably got vivid memories of sharing some idea or a huddle on fourth and inches, but we're out of sync with one another more often than not.

Tambour, Israel’s largest paint retailer took over the entire Boulevard,painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free.

Yesterday, Eilat’s Mayor and Tambour’s CEO launched the campaignand cut the ribbon opposite one of the boulevard’s main hotels.
In a city where parking spaces are few and expensive, Tambour’s initiative is very welcome.
In Israel there are several distinct colors to mark parking regulations:

Red-White = no parking
Blue-White = paying parking
Rainbow parking = free parking for everyone!

Credits
Name of project: Rainbow Parking = Free Parking
Client: Tambour
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Date: Feb. 2010
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Tzur Golan
Group Creative Director: Yariv Twig
Creatives: Hagai Ramati, Sharon Refael, Gil Aviyam
Executive Client Director: Tal Fishbein
Account Supervisor: Yael Yuz
Account Manager: Liron Ben Yakov
Planning Director: Yehoram Davidi

div class=”imageleft”img alt=”verizon_red_dress.jpg” src=”http://www.adrants.com/images/verizon_red_dress.jpg” width=”150″ height=”262″ //div

Sexy red dress and YouTube on a horse. Short dress and “more coverage” in the same ad an oxymoron?
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div class=”imageleft”a href=”http://www.adrants.com/images/FiestaMoveChp2Agents.jpg”img alt=”FiestaMoveChp2Agents.jpg” src=”http://www.adrants.com/images/FiestaMoveChp2Agents-thumb.jpg” width=”150″ height=”100″ //a/div

Extending the original Fiesta Movement, Ford has signed on 40 people in 16 cities and paired them in teams of two to complete a series of missions and challenges locally.
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a href=”http://feedads.g.doubleclick.net/~a/NOoFRcDEbdqsm7pV2LJUu-cHkUA/1/da”img src=”http://feedads.g.doubleclick.net/~a/NOoFRcDEbdqsm7pV2LJUu-cHkUA/1/di” border=”0″ ismap=”true”/img/a/p

div class=”imageleft”a href=”http://www.adrants.com/images/hyundai_lipstick_lesbian.jpg”img alt=”hyundai_lipstick_lesbian.jpg” src=”http://www.adrants.com/images/hyundai_lipstick_lesbian-thumb.jpg” width=”150″ height=”84″ //a/div

It seems Americans really are a bunch of hypocrite
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a href=”http://feedads.g.doubleclick.net/~a/rtPPS5cUGtsA-dUiMP3z8GPw_l0/1/da”img src=”http://feedads.g.doubleclick.net/~a/rtPPS5cUGtsA-dUiMP3z8GPw_l0/1/di” border=”0″ ismap=”true”/img/a/p

Você deve estar cansado de ouvir que o digital abriu possibilidades infinitas para muitas empresas.

Só que, mais do que isso, o digital está causando uma revolução comercial.

Eu explico.

Na vanguarda de uma tendência que promete se consolidar, alguns varejistas estão mirando a mobilidade como um meio capaz de melhorar o envolvimento com seus clientes e, consequentemente, aumentar a lucratividade.

Em uma iniciativa inovadora, a butique Norma Kamali, em Nova Iorque, anunciou que seus clientes poderão comprar suas peças através do celular.

Apontando a câmera do dispositivo para o produto desejado, o celular habilitará informações úteis sobre o produto e um link para pagamento virtual.

Sabe onde é que eu vi mais vantagem? Não importa o horário. O cliente vai poder encomendar  e/ou efetuar suas compras mesmo à noite, quando a flagship da Norma Kamali estiver fechada.

É o aperfeiçoamento da utilização dos códigos bidimensionais.

:: Com fonte do NYT

NEW YORK (AdAge.com) — Hyundai Motor was all ready to bombard this year's Oscars with a raft of commercials, with seven different spots were locked, loaded and ready to go. Then the company was told its commercials were unfit for air. The problem? Jeff Bridges.