Mar 01

How Jeff Bridges Voice-overs Imperiled Hyundai’s Oscars Blitz

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NEW YORK (AdAge.com) — Hyundai Motor was all ready to bombard this year's Oscars with a raft of commercials, with seven different spots were locked, loaded and ready to go. Then the company was told its commercials were unfit for air. The problem? Jeff Bridges.

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