Hasta La Creative! Komal Bedi Sohal Copywriters Archives

Apr 20

How Pepsi, HBO, Denny's and a Dozen Other Brands Are Celebrating 4/20

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Brand tweets can seem unnecessary, even annoying, on many holidays. But 4/20? Seeing them get creative with cannabis references? Well, that’s actually kind of fun.

We’ve rounded up some of the better brand tweets so far.

Check them out below:

Waking and baking our BRRR-ito! Have one rolled for you TODAY at our Scoop Shops. http://t.co/XNKfS8w7Wf #BRRRito pic.twitter.com/UkcOhTphTI

— Ben & Jerry’s (@benandjerrys) April 20, 2015

fork twenty, scramble eggs everyday

— Denny’s (@DennysDiner) April 20, 2015

Today’s To Do List: absolutely nothing. #Mondazed https://t.co/A7rf37ed4P

— Pepsi™ (@pepsi) April 20, 2015

Get a mile high tomorrow. #ThisIsMadeFromScratch pic.twitter.com/P7YjM9pufF

— Carl’s Jr. (@CarlsJr) April 19, 2015

G’mornin, friendos! Happy #420! pic.twitter.com/GKldq8CObs

— Pete Zaroll (@totinos) April 20, 2015

#Happy420. #HighMaintenance is coming to HBO for 6 new episodes. pic.twitter.com/IrHZGeGDxX

— HBO (@HBO) April 20, 2015

Got everything you need for a great #420? #Workaholics pic.twitter.com/zcP4moBmPJ

— Comedy Central (@ComedyCentral) April 20, 2015

It’s April 20th—Inhale artist-curated mixes & the most streamed songs from every #420 playlist http://t.co/ocTbP6sGHp pic.twitter.com/SZ19Qj04jQ

— Spotify USA (@SpotifyUSA) April 20, 2015

Happy 4/20 Stoners! #StonerNation pic.twitter.com/raphJl9XU4

— Cannabox (@cannabox) April 20, 2015

Happy #420! We have a feeling some of our friends are celebrating today > http://t.co/R2qkgjZcSh @SnoopDogg pic.twitter.com/AKHLeDl0aG

— iHeartRadio (@iHeartRadio) April 20, 2015

Happy #420! Want the inside scoop on this holy high day’s secret origin? Well, here’ you go! http://t.co/y1yOhugV4g

— HIGH TIMES (@HIGH_TIMES_Mag) April 20, 2015

Happy 4/20 RT for chance to win 42.0 FREE COOKIES!!!!! pic.twitter.com/NWQdWVX3qN

— hotboxcookies (@hotboxcookies) April 20, 2015

Rastafarian Chihuahua #dogs! Today Only: Shop top #pet supply categories 4 20% off: http://t.co/rQq8ozLtkU pic.twitter.com/ftGYO221YA

— EntirelyPets.com (@EntirelyPets) April 20, 2015

When your done supporting your favorite local grower come check out ours! @WFMCapHill #420 #denver #OrganicMunchies pic.twitter.com/tNHeM69Fxq

— Whole Foods Cap Hill (@WFMCapHill) April 20, 2015

HAPPY 420?? @FLOSSTRADAMUS @baauer https://t.co/rwELLzvUXA

— edm (@edm) April 20, 2015

Soak it, don’t smoke it! Bathe with our Hemp Soap on a Rope to celebrate #420: http://t.co/eSAxhI2C7f

— The Body Shop (@thebodyshopusa) April 20, 2015

Jan 15

Tostitos' NFL Sponsorship Gets Salty and Cheesy with Eagles Coach Chip Kelly

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Tostitos would like you to know that Chip Kelly, head coach of the Philadelphia Eagles, is not the official chip of the NFL—because Tostitos is.

Goodby Silverstein & Partners is out with a new series of 10 pre-roll ads, 15 seconds each, riffing on the pun. Chip Kelly, the story goes, is not happy about the lack of respect.

Overall, they’re pretty cheesy, which is appropriate, because who doesn’t love nachos? But the highlights are probably Kelly getting kicked out of a shopping cart, an Eagles player following calls from a bag of Tostitos, and a security guard strong-arming the campaign’s announcer.

The spots mark Kelly’s advertising debut, though—so at least he can add that to his résumé.

Mar 01

Tostitos: Intervenção e salsa no Vimeo

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Criado pela Goodby, Silverstein & Partners e produzido pela Laika, do indicado ao Oscar “Coraline”, o filme para Tostitos da Frito Lay ganha nova vida no Vimeo.

É mais uma daquelas intervenções com vídeo nas páginas dos publicadores, que começou em 2008 no YouTube com o famoso “Shake It” para Wario Land. Já tivemos várias ações similares, e a primeira no Vimeo foi realizada pela Honda em abril do ano passado.

O formato é repetido, mas a produção faz essa iniciativa da Frito Lay ser bem mais interessante (e bonita) do que grande parte imitações que surgiram nos últimos meses. Para ver em funcionamento, vai no Vimeo.