Advertising Agency: McCann Erickson, Istanbul, Turkey
Creative Director: Oktar Akin
Art Director: Firat Yildiz
Copywriter: Deniz Tan
Account Director: Burak Aldinç
Account Supervisor: Ozlem Milor
Account Manager: Su Erdogan
Advertising Agency: Road, Barcelona, Spain
Creative Directors: Emilio Lezaun, Xavi Solé
Art Director: Marc Mallafré
Copywriter: Aitor Borrás
Photographer: Ramon Serrano
Published: May 2009
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Un excellent travail vidéo du réalisateur Patrick Jean, pour un rendu étonnant dans une ville mêlée à des éléments en pixels. Le tout est accompagné d’effets sonores. Une vidéo produite par OneMoreProd. A découvrir dans la suite de l’article.
Une série de visuels du graphiste Alexis Taieb (aussi connu sous le nom de Tyrsa) tirés de ses différents travaux en tant que freelance et directeur artistique. Il joue avec talent sur les formes et typographies, domaine dans lequel il s’exerçait déjà auparavant grâce au graffiti.
Ticking of an old golden watch swallowed by a starving pitbull during the last family bbq, where only granpa was missing.
We reproduce, record, create, search and find sounds you have never seen.
We are GreenMovie’s sound designers
Creaking sound of uncle Carl’s knee during the heroic but unlucky Monate Lake sack race.
We reproduce, record, create, search and find sounds you have never seen.
We are GreenMovie’s sound designers
Fake orgasm of a woman in bed with her husband, while figuring out the color with which she’s going to repaint her bedroom ceiling.
We reproduce, record, create, search and find sounds you have never seen.
We are GreenMovie’s sound designers
Scream of a girl watching a horror film, with a girl screaming in it.
We reproduce, record, create, search and find sounds you have never seen.
We are GreenMovie’s sound designers
Buzzing of an annoying mosquito in a humid summer’s night, after having bitten into a high-cholesterol AB+ .
We reproduce, record, create, search and find sounds you have never seen.
We are GreenMovie’s sound designers
GreenMovie sound designers record, create, search and find sounds you have never seen. The sounds are represented by a typographic treatment.
Advertising Agency: Auge, Milan, Italy
Creative Director: Federica Ariagno, Giorgio Natale
Art Directors: Davide Mosconi, Nicola Cellemme
Copywriters: Niccolò Bossi, Claudio Giannoccaro, Anita Rocca
Illustrators: Davide Mosconi, Luca Uboldi, Francesco Muzzi, Corrado Grilli, Piotr Holub
Published: January 2010
A l’occasion de la journée mondiale de l’eau, BDDP Unlimited a créé un événement original utilisant l’eau comme média. Un mur événementiel, dévellopé sous Aqua Script, a été installé à Paris et a délivré pendant une semaine des messages provoquant la prise de conscience.
Une vidéo produite par Cosa pour l’association Solidarités.
New viral video campaign for Nissan with a remote car model for the Nissan Sentra SE-R Drif.
Advertiser: Nissan Sentra SE-R Drift
Continuing our series on DM case studies by Sanjeev Jasani, VP, OgilvyOne, New Delhi.
The only online campaign in India to use Dilbert. Nokia wanted the new E-Series phones to work as ‘Blackberry Killers’ – business phones that facilitate any kind of work. Linking the E-Series with Dilbert created an immediate association with office culture. OgilvyOne partnered Nokia in facilitating a tie-up with The Dilbert Group, where Scott Adams’ team suggested a set of Dilbert images responding to the creative brief by the agency. The campaign had a fun personality test that discerned the user’s style of working and recommended relevant phone features in sync with the user’s work style.
The campaign saw approximately 6 lakh visits to the site with close to 34,000 registrations.
Nokia wanted to position the new E-Series (E71 and E66) phones as the leaders in the Office Phones segment. The aim was to educate the consumers about the E-Series Phones, and to be perceived as the most sought after business phones. Nokia being the global market leader, it was an uphill task to keep up with the brand expectations.
Hence it was imperative to devise a campaign which people could relate to, recall and receive gratification from. The challenge was to strike a latent chord with the consumer and to be perceived as more desirable as compared to the competition. During the launch there weren’t too many mobile brands present in the business phone segment. The only strong contender was the Blackberry, which is purely a business phone. Nokia wanted to position E71 and E66 as phones supporting business and entertainment, thereby creating an edge.
The objective was to
The campaign was targeted at Life Builders, Techno Stylists & Technology Leaders
The campaign strategy revolved around the idea of having a conversation about ‘the way we work’ and how Nokia E-series facilitates that with the two new devices in its line-up. The proposition was that Nokia E-series makes it easier for ‘doers’ to enhance their business because Nokia products/services are designed for the way we work.
The creative concept of ‘Designed for the way we work’ visually depicted the target audience’s working environment and their unique habits to show that the E-series phones work in the same way as they do and help them increase efficiency. By linking the E-Series phones with the character “Dilbert”, an immediate association was made with office culture. A fun personality test was devised to arrive at the user’s style of working and the proposition furthered was that whatever your style of working, the E-series can help by getting it done in an efficient manner. This was achieved by revealing the phone features that match the user’s work personality. The site also included a viral component where the user could get his personal work profile and a certificate of incredible potential and forward them to his friends.
The online campaign consisting of banners and eDMs effectively drove traffic to the site and converted the visitors to active registrants.
The site was developed in macromedia flash and seamlessly integrated with the backend to display results in real time, basis the user inputs. The site also delivered the user’s work profile and a certificate of incredible potential on the fly, which could be printed and also sent to a friend, to invite him to take the test on the site.
OgilvyOne partnered with Scott Adams, the creator of Dilbert, to do a tie-up with Nokia and co-ordinate the creative development according to the character guidelines.
Within a period of 5 months:
Total Visits to the site : 591,262
User Registrations: 33,211
Sales figures are confidential and cannot be shared.
Tiger Woods passou de lenda do golf, já considerado o maior (e mais rico) esportista vivo, a traidor da imaculada família americana com sucessivas puladas de cerca. O escandalo rendeu notícias até dizer chega, e pior, o afastamento de patrocinadores e condenação pública.
A Nike foi uma das que “perdoou” o jogador, e agora, depois de meses afastados dos campos de golf, Woods vai voltar a disputar um torneio profissional. Para marcar esse retorno, a marca irá veicular um comercial de 30 segundos no intervalo da ESPN durante a disputa.
Mas veja bem: Não é um comercial qualquer. Em tom sóbrio e até mesmo triste, o pai de Tiger, Earl Woods, que faleceu em 2006, narra um texto (obviamente pré-gravado) que parece ter sido meticulosamente pensado para o filme.
“Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. And did you learn anything.”
Corajoso, honesto, humano, e uma verdadeira demonstração de apoio. Publicidade que dá um frio na barriga.
Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — Kraft Foods is shaking up its agency roster again, this time shifting creative duties on its Planters brand from Interpublic Group of Cos.' DraftFCB to Omnicom Group — which plans to set up a conflict unit called Media Arts, New York, reporting up through TBWA/Chiat/Day, people familiar with the matter said.
(TrendHunter.com) The U.S. Marines tattoos are certainly a sight to see. These marines stationed in Afghanistan show off their inked bodies that depict not only the hardship that they have experienced but also their triumph.…
O conteúdo viral para “Homem de Ferro 2″ continua, ainda através da já anunciada Stark Expo 2010.
O foco dessa vez é a AccuTech, uma subsidiária da Stark Industries, que tem como projeto transformar a tecnologia armamentista da empresa de Tony Stark em algo palpável para as pessoas “comuns”.
A AccuTech apresenta o HazTech Exoskeleton, uma armadura robótica para permitir que qualquer um se torne um “homem de ferro”. Além disso, a Marvel publicou hoje uma carta oficial do Tony Stark, revelando porque decidiu trazer a Stark Expo de volta.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Blond bombshell Masha Novoselova is all about sex appeal in her latest spread for V Magazine Spain April 2010. With the help of fashion editor Alberto Murta, the shoot incorporates color, pattern and an…
This week Tiger Woods is coming back to golf … and advertising.
NEW YORK (AdAge.com) — USA Today's website has started running thousands of pieces of original travel editorial from the Demand Media content farm, making USA Today the latest traditional news publisher to incorporate editorial from an outside supplier and a big win for Demand Media's content-generation effort. But don't let Demand Media catch you calling it a content farm.
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Advertising Agency: Brandcom Middle East, Dubai
Creative Director: Manoj Ammanath
Copywriter: Karuna Murthy, Melissa Andrews, Nayaab Rais
Account Manager: Vinay Mahadevan
Art Director: Sabina Mustafa
Illustrator: Sanu Raju
Typographer: Sabina Mustafa
Other Credits: Samir Shanbhag
Via [Dubai Lynx]
SHANGHAI (AdAge.com) — Coca-Cola Co.'s latest beverage concoction in China taps into the combined popularity of green tea and Sprite, the mainland's No. 1 soft drink. Called Spritea, the tea-flavored carbonated beverage is part of a marketing push to grow the Sprite brand, up 18% in China sales last year, even faster.
(TrendHunter.com) Littlefille hairbands are perfect for any spring or summer ensemble that you have in mind. Coming in various colors and styles, the roped knots, sparkly patterns and bold bows are sure to lure you in (and…
CHICAGO (AdAge.com) — Valspar Paints has placed creative on its $35 million account into review. The business had been at the Chicago office of Euro RSCG, but Euro's London office won global agency of record duties for Dulux late last year, creating an apparent conflict of interest.
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