NEW YORK (AdAge.com) — Another former aQuantive executive is leaving Microsoft. Scott Howe, Microsoft VP and head of its advertiser and publisher solutions group, is leaving the company next month. He will be replaced by Rik van der Kooi, CFO of the division, according to a memo posted to Microsoft's Advertising Blog
A Home Depot decidiu reinventar os tradicionais cartões presente (ou gift cards) e recorreu à realidade aumentada para criar o “3D Interactive Gift Card“, um cartão interativo que exibe presentes virtuais em 3 dimensões.
Para que o sistema funcione, os novos cartões contam com códigos de realidade aumentada. Basta entrar no site e posicionar o cartão na frente da webcam. Em seguida, o monitor do computador exibe uma caixa em 3 dimensões com presentes virtuais. Sempre que o cartão é agitado a caixa gera imagens de novos produtos.
(TrendHunter.com) Platinum blond model Tasha Tilberg looks elegantly haunting in her latest spread, titled ‘Madame X,’ for The Block Spring 2010 issue. Shot by photographer Benny Horne, the model dazzles in an assortment…
CHICAGO (AdAge.com) — Reed Elsevier today said it is closing 23 controlled-circulation publications that it had tried but failed to sell. These publications include powerful and revered business-to-business media brands such as Construction Equipment, Graphic Arts Monthly, Modern Materials Handling, Plant Engineering, Professional Builder, Purchasing, Restaurants & Institutions and Tradeshow Week.
Un magnifique spot 3D créé à l’occasion du London Sci-Fi Film Festival, et de l’exposition Life in 2050. Un travail d’identité du studio anglais FutureDeluxe sur une programmation graphique de Matt Pearson. Le tout sur une bande son de Harmonic 313 (Warp Records).
A look at how copyright can become the creativity engine of the digital age.
Não é nenhuma novidade que as ferramentas da websocial tem garantido a atenção de muitas marcas pelo mundo a fora. São praticamente infinitos os argumentos do porquê anunciar em meios interativos e mídias sociais, que nem daria para listar neste post.
O sucesso de um anúncio, campanha ou ação, dentro de um ambiente social, não necessariamente digital, pode alcançar bons resultados graças ao nível de simplicidade e o satisfatório alinhamento do seu conceito.
Não é porque é “Big” que a idéia não pode ser simples.
Vejam o bom exemplo desta ação da Harley-Davidson no Chatroulette.
Via @rmerel e @mfedrizzi
Eu encaro isso como “a primeira ideia”, mas que ganha destaque por utilizar a ferramenta do hype na internet.
A Harley-Davidson utilizou o Chatroulette para uma mensagem simples: a webcam mostrava uma placa dizendo: “Desculpe, estou na estrada”. Ou seja, um cara que não pode perder tempo com as “bobagens online”.
Pelo custo, praticamente zero, vale a pena. A criação é da agência alemã Sassenbach.
Post originalmente publicado no Brainstorm #9
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Mais um seguidor do dogma KISS (keep it simple, stupid). Ação bacana, simples e, por isso mesmo, sensacional feita no Aeroporto De Carrasco em Montevidéo pela TAM.
A sombra de malas empilhadas forma a imagem de um destino turístico conhecido, no caso,o Cristo Redentor. A criação vem lá do Uruguai, do agência Amén.
(TrendHunter.com) If you want to add a little mystique to your life, it’s time to check out Melisa Fernandez’s photography. The gallery featured above is some of the cream of Fernandez’s photographic work. With more snapshots…
Mais um vídeo super interessante revela no que as constantes transformações da mídia implicam na vida das pessoas, no conteúdo e nas tecnologias a nível mundial.
O vídeo foi produzido pela Aegis Media em parceria com a Carat, Isobar e a britânica Vizeum.
(TrendHunter.com) If you happen to be a fan of morbid icons such as Emily Strange and Ruby Gloom then maybe a subscription to Ritual Magazine Italia will enhance that love you have for the dark side. As Italy’s first magazine…
Sometimes it's pretty easy to guess what will make our weekly Top 10 Most Tweeted Brands chart, a collaboration between Advertising Age and What the Trend — and not just the No. 1 spot (occupied again this week by the omnipresent pop star Justin Bieber, fresh off of his "Saturday Night Live" gig and People magazine cover).
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| THE ORIGINAL? Sexy Magazine – 1997 “We know what goes on in a man’s mind” Source : BRONZE LION Agency : Fischer Justus Total (Brazil) |
LESS ORIGINAL : FHM Magazine – 2009 Source : One Show Book Merit Agency : Ogilvy & Mather (Singapore) |
| Reprendre un Lion de Bronze… voilà qui n’est pas très “intelligent”. On peut vraiment dire qu’ils ne se sont pas trop creusés les méninges. |
By acknowledging that a large and growing swath of younger Latinos are consuming media in both English and Spanish we are not giving way to "assimilation to the general market" as some in the community would be quick to say. The reality is that today, one can be 100% Latino and 100% American at the same time. And that our identities are much more complex than how we are defined by simple demographics or language usage.
LONDON – Analysis of more than one million online discussions by Starcom Mediavest Group put Nick Clegg as a clear winner in last night’s televised election debate.
Coup de coeur pour les visuels et les productions de l’artiste freelance russe Olga Feldman. Des illustrations remarquables travaillées à l’aide de la 3D pour des rendus époustouflants, colorés et recherchés. Plus de visuels dans la suite de l’article.
LONDON – ESPN, the sports broadcaster, is preparing to launch a viral advertising campaign to promote its football coverage of the Premier League and the FA Cup later this month.
LONDON – RadioCentre, the trade body for the commercial radio industry, has called for greater deregulation of local commercial radio than was announced by broadcast regulator Ofcom yesterday.
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